Goodyear ‘TireLogic’ Magazine Goes Digital

Goodyear's "TireLogic" magazine going digital (courtesy Goodyear)

The Trucker News Services

1/3/2008

The tire company says it is saving more than trees with the move online. Steve McClellan, vice president, commercial tire systems, said fleets, owner-operators and dealers will benefit from a more interactive e-magazine. Goodyear is encouraging readers to ask tire-related questions online, with responses revealed in future “TireLogic” issues.

“TireLogic’s mission remains the same: to keep truck operators up-to-date on tire issues, with ideas to lower their cost-per-mile and to manage a cost-effective tire program,” McClellan said. “A digital magazine is more accessible for fleets and truck operators, so they’ll never miss a copy.”

To sign up for a free subscription for the new e-magazine, go to http://www.goodyearoffers.com/tirelogic/. Also accessible from the signup site, the Winter 2007/2008 issue features stories on getting the most tread life out of tires; answers to many questions that fleets have about their tire programs; plus case studies on how leading companies have transformed their tire programs.

Readers who formerly received “TireLogic” magazine in the mail will be required to sign up online, McClellan said. Once registered, readers will automatically receive a new issue of “TireLogic” magazine by e-mail when it becomes available.

For those without computer access, copies can be requested at U.S. and Canada Goodyear commercial tire dealers and Wingfoot Commercial Tire Centers.

Goodyear commercial tire systems offer products and services to the trucking industry, including a full range of Goodyear, Dunlop, Kelly, and Steelmark tires. In addition, the company’s cradle-to-grave tire and service network includes retreading, tire management tools and business solutions.