Old Dominion launches marketing campaign, 75th anniversary tour
Old Dominion will be on the road for its 75th anniversary to present a nationwide road tour of its past, present and future. The tour, which began at Old Dominion’s Miami Service Center November 16, includes a customized rolling museum with a complete breakdown of Old Dominion’s history through the years.
The Trucker News Services
11/17/2008
THOMASVILLE, N.C. — Old Dominion Freight Line Inc. kicked off its 75th anniversary celebration at this year’s National Industrial Transportation League (NITL) Annual Meeting and TransComp Exhibition in Fort Lauderdale Nov. 14-19. Old Dominion is launching its new “Promises” marketing campaign and its 75th Anniversary Tour, a 27-city road tour featuring a customized truck with interactive displays outlining the company’s history.
Old Dominion’s new Promises campaign was crafted by Raleigh, N.C.-based integrated marketing communications agency RBW to emphasize the company’s commitment to its customers. The new tagline is “Helping the world keep promises.”
“The Promises campaign emphasizes our focus on the human, emotional, relationship-driven aspect of the business,” said Executive Chairman of the Board Earl Congdon. “At Old Dominion, we believe the world runs on promises, and no transportation company is better suited or skilled to keep those promises than we are.”
Old Dominion will be on the road for its 75th anniversary to present a nationwide road tour of its past, present and future. The tour, which began at Old Dominion’s Miami Service Center November 16, includes a customized rolling museum with a complete breakdown of Old Dominion’s history through the years.
The 75th Anniversary Tour Rig is a 38-ton, hydraulic-enabled, one-of-a-kind 2009 Freightliner DD-15 Cascadia.
Old Dominion’s exhibit at NITL booth #1621 outlines how the company has gone from a one-run shop to an international LTL freight company in just three generations.
Old Dominion Freight Line’s four operating groups are OD•Domestic, OD•Expedited, OD•Global and OD•Technology. The company provides complete nationwide coverage within the Northeast, Southeast, Midwest, Central States, Gulf States and West regions of the country and international services around the globe.
Kevin Jones of The Trucker staff can be contacted about this story at kevinj@thetrucker.com.