Motorcycles and baseball team up for unique Milwaukee experience
The centerpiece of the partnership will be the new Harley-Davidson Deck, which will be constructed in left-centerfield at Miller Park during the winter months. A unique elevated seating area, the Harley-Davidson Deck will seat up to 42 guests and will feature actual Harley-Davidson motorcycles built into the décor.
The Trucker News Services
11/3/2008
The Milwaukee Brewers and Harley-Davidson have announced a unique business partnership at the home of the Brewers, Miller Park.
The agreement includes a Harley-Davidson branded all-inclusive seating area, LED signage, ticket deals, various in-game promotions and more.
The centerpiece of the partnership will be the new Harley-Davidson Deck, which will be constructed in left-centerfield at Miller Park during the winter months. A unique elevated seating area, the Harley-Davidson Deck will seat up to 42 guests and will feature actual Harley-Davidson motorcycles built into the décor.
In addition, Harley Owners Group (H.O.G.) members will receive discounted tickets to the Harley-Davidson Deck for all games. Pricing for the deck will be inclusive of motorcycle parking, all-inclusive food buffet and two complimentary beverages. The deck will be used as both a group area and sold as individual tickets, depending on the game date. H.O.G. members will receive the first opportunity to purchase individual seats or reserve the area for a group before tickets are made available to the general public.
Admission to the Harley-Davidson Deck will be via an exclusive new entrance to Miller Park called "Gate H-D." The entrance will be not only for those ticketed in the Harley-Davidson Deck, but also for any H.O.G. member who shows a game ticket and membership card. Those seated in the Harley-Davidson Deck will be able to park in an exclusive, motorcycle-only parking lot painted Harley-Davidson Orange, with the price of parking included in the ticket price.
"This is a fully integrated sponsorship and one of the most comprehensive deals in Brewers history," said Brewers Executive Vice President - Business Operations, Rick Schlesinger. "We're thrilled to be working with another one of the great companies that calls Milwaukee home. This is a partnership that not only brings the Milwaukee Brewers and Harley-Davidson together, it will also benefit fans coming to Miller Park."
"For Harley-Davidson, this is not only about local support, but also national outreach," said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. "With the Brewers we're creating unique reasons for our owners to ride to Milwaukee all summer, and building passion with young adults as well as strongly diverse national audiences through TV broadcast exposure."
The Brewers and Harley-Davidson also plan to team up on ticket packages that include Brewers game tickets and admission to Miller Park's new neighbor to the East, the Harley-Davidson Museum, located at 6th and Canal.
Harley-Davidson will also conduct an annual Rider's Edge New Rider Course in the Miller Park parking lots that can teach almost anyone how to ride a motorcycle. And each day, the official game ball will be delivered via a Harley-Davidson motorcycle on the warning track, just prior to the first pitch. THREE PHOTOS
Official Harley-Davidson Channel rumbles onto YouTube
Harley-Davidson is pleased to announce it has launched its official channel on YouTube and has done so in a big way with a collection of short films featuring footage of the 105th Anniversary Celebration, and the 2009 model lineup.
Harley-Davidson's official channel on YouTube is fully loaded with authentic content straight from the source. Built to satisfy the most passionate enthusiast, the newly launched channel's first feature film, which showcases the 2009 model lineup, gives viewers a look at the new V-Rod Muscle with the 120hp Revolution engine. Viewers will learn about how all seven models in the Touring line have been reengineered from the wheels up. They'll also see the new Tri Glide Ultra Classic, and get a glimpse of the new features across the entire product line. It's a must-see for anyone who rides or dreams of riding a Harley-Davidson motorcycle.
The 2009 model preview film is just the start of the ride on Harley-Davidson's official YouTube channel. Other newly posted videos highlight the sights and sounds of the Harley-Davidson 105th Anniversary Celebration that took place last Summer. Viewers will also be taken behind the scenes at local and national events like Daytona Bike Week. There, they'll hang out in the flat track pits with Harley-Davidson's Wrecking Crew race team, and meet celebrity riders like ultimate fighter Keith Jardine. Through the Rider Story video series, viewers will get to know bikers from all walks of life--a trucker, an executive, a single mom, couples young and old, and more. These are the real people of Harley-Davidson who share a love for the freedom of the open road.
Harley-Davidson's official channel on YouTube is an ideal destination between rides. To visit go t www.youtube.com/harleydavidson.
Limited edition custom paint set now available
Ready to add an image to your bike that is boldly eye-catching? The new Fuego Radical Custom Paint Set ($2,499.95 to $2,699.95) from Harley-Davidson Genuine Motor Accessories features an air-brushed skull of flames breaking through the black night. Matching gusts of hollow flames that start strong and finish even stronger frame the block Harley-Davidson logo. The entire paint set is executed in non-glossy, denim paint for a more dramatic effect. The Fuego is one of 10 new Radical Custom Paint Sets from Harley-Davidson for 2009. Each is limited to 200 examples and features an exclusive design, hand-painted to offer superior depth and detail and hand-numbered for exclusivity. Styled to complement a specific motorcycle model, the colors and curves work to showcase the lines of the bike. Each set includes a tank and front and rear fenders. For 2009, the order and delivery windows for all Radical Custom Paint Sets has been expanded.
The Fuego Radical Custom Paint Set is available for the 2008-later Dyna Fat Bob and Dyna Street Bob, and the following 2008-later Softail models: Night Train, Softail Custom, Rocker and Rocker C, and Cross Bones. Orders for this paint set are accepted through January 31, 2009, and shipped from December 1 through March 31, 2009.