Mack’s high-end Rawhide package marries style, rugged utility

The Trucker News Services

3/14/2008

LAS VEGAS — Mack Trucks Inc. has taken the classic high-end look of Mack's Rawhide package and added it to the Mack Granite model. The result is the stunning Granite Rawhide Edition, which combines the head-turning style of the Rawhide package and rugged utility of the Granite to create a truck that is as comfortable and visually impressive as it is hard working, said a Mack news release. It was introduced at the CONEXPO-CON/AGG 2008 Exposition March 12.

"The Granite Rawhide Edition is the complete package for the vocational operator who wants an unforgettable, high-profile truck," said Steve Ginter, Mack vocational products marketing manager. "Not only does this truck have the latest technology and toughness that Mack has to offer, but it has this great classic look straight from the factory. And like all Granite trucks, it gets the job done without any compromises."

The Granite Rawhide Edition brings a huge visual appeal to both the inside and outside of the truck, the company noted. It adds driver favorites such as polished fuel and air tanks as well as bright finish heated and motorized mirrors on the exterior.

“The Rawhide interior is a plush button-tuck interior and rewarding working environment, featuring a leather-grip steering wheel with bright chrome spokes, Ultraleather Rawhide Edition trim available in four colors, and a brushed nickel dash panel.”

Other Granite Rawhide Edition features include:

• Cab sill plate with the Rawhide logo

• Full gauge cluster

• Bright finish heat shield for Mack Cap diesel particulate filter (DPF)

• Bright finish hood air intake grille

• Co-Pilot driver display

• Stainless steel cab skirts

• Two-tone Ultraleather driver and passenger seats, with the Rawhide logo

• Bright finish dual vertical exhaust

• Stainless steel 13-inch deep exterior sun visor, and

• Polished aluminum battery box.