Saia takes fight against breast cancer on the road

Saia has dedicated a 53-foot trailer that features artwork designed to raise awareness about breast cancer and the need for increased research to find a cure.

The Trucker News Services

5/14/2008

JOHNS CREEK, Ga. — Saia Inc. has launched a yearlong breast cancer awareness campaign, “Saia on the Road with Susan G. Komen for the Cure,” the less-than-truckload carrier reports.

Saia has dedicated a 53-foot trailer that features artwork designed to raise awareness about the disease and the need for increased research to find a cure. As the “pink truck” travels throughout the United States, its progress will be tracked both online and on the back of the trailer.

On May 14, the pink trailer was unveiled during the campaign kick-off, which was held at Saia headquarters in Johns Creek, Ga. Nearly 150 supporters and employees were on hand to celebrate the trailer’s unveiling by Saia President and CEO Rick O’Dell.

Tremendous strides have been made in the fight against breast cancer, but the road to a cure remains long. Susan G. Komen for the Cure estimates that in the year 2008, 182,460 women in the United States will be diagnosed with invasive breast cancer and 40,480 women will die from the disease. While all women are at risk of developing breast cancer, early detection can play a key role in lowering the risk of mortality.

“Unfortunately it is hard to find someone whose life hasn’t been touched by breast cancer. Whether they were directly affected or watched a loved one battle this devastating disease, both the physical and emotional impact of breast cancer is tremendous,” said Sally Buchholz, Saia’s vice president of marketing and customer service. “Saia recognizes the role increased awareness, education, and research will have toward eradicating breast cancer and we are committed to helping Susan G. Komen for the Cure reach that goal.”

For additional information on the “pink truck,” to track its progress, or learn more about the campaign, visit www.saia.com.

Saia Inc. is a less-than-truckload provider of regional, interregional and guaranteed services covering 34 states.