Target Media Partners announces new distribution, Twitter tool

Drivers can just send a “tweet” through Twitter on any Web-enabled device. By providing the city and state or interstate where they’re traveling, drivers will receive a response with the location of nearby TMP distribution boxes.

The Trucker Staff

7/30/2009

ANNISTON, Ala. — TravelCenters of America, WILCO, AMBEST, Roady’s Truck Stops … these are among the well over 1,000 truck stop and travel center locations where The Trucker will be available beginning with the Aug. 1-14 issue as part of a plan to distribute the nation’s leading trucking newspaper and other Target Media Partners (TMP) publications in more locations than ever before.

Also beginning with the Aug. 1-14 issue, the newspaper will no longer be available at Flying J locations, but according to Ed Leader, vice president of the trucking division of TMP, at least two new locations have already been added for every former Flying J location as TMP, the parent company of The Trucker, moves toward its goal of adding hundreds of new driver-delivered locations by September.

“Our goal is to provide our readers and advertisers with the broadest and fastest distribution system in the industry,” said Leader. “We have already installed news racks at over 200 new locations and have secured a total of more than 500 new stores. We continue to add dozens of locations each week across the U.S. I encourage our readers to support the truck stops we work with and look for the news and stories that affect us and our industry while they are still timely and relevant.”

TMP is also seeking to add The Trucker distribution to new truck rest areas (in addition to the several hundred it already reaches) and will be making more announcements as new locations are added, Leader promised.

In addition, TMP is making it easier than ever for truck drivers to find their favorite publications, including The Trucker, Trucking 2000, Truckers Connection, Downtime, ITJ, Women & Trucking, Truckjobseekers, Independent Contractor, Downtime and TW Over the Road Sportsman.

Twitter is a network of 3 million users and is a great tool to find quick, easy answers and information.

Drivers can visit twitter.com/truckertalk to create an account and to follow up-to-the-minute coverage of news and features important to the trucking life.

The Trucker staff may be reached to comment at editor@thetrucker.com.

Follow The Trucker on Twitter at www.twitter.com/truckertalk.