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Class 8 U.S. truck sales top 15,000 in August

Year-to-date, 100,038 Class 8 trucks have been sold in the U.S., an increase of 47.8 percent from 2010. For August, Freightliner led the field, selling 4,477 trucks, a 26.2 percent increase from July and a 70.2 percent improvement from the year before.

The Trucker Staff

9/14/2011

Heavy-duty new truck sales in August came in at the highest level since March 2007.

According to figures provided to The Trucker by Ward’s Automotive, Class 8 sales totaled 15,085 trucks in the United States, up from 8,834 trucks the previous year, a 70.8 percent improvement. The year-over-year improvement was the 20th consecutive. August sales were up 14.6 percent from July.

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Year-to-date, 100,038 Class 8 trucks have been sold in the U.S., an increase of 47.8 percent from 2010 — a 72 percent gain from the great truck depression of 2009. However, truck makers are still playing catch up: Sales this year are down 46 percent compared to sales posted through August during the 2006 industry peak.

In a brand-by-brand look at the August sales figures, Daimler Trucks North America’s Freightliner nameplate led the field, selling 4,477 trucks, a 26.2 percent increase from July and a 70.2 percent improvement from the year before.

Navistar sold 3,411 International brand trucks, up 13.2 percent from the previous month, and up 29.8 percent from August 2010.

For PACCAR, Peterbilt sold 2,286 trucks (down 0.2 percent from July, up 138.9 percent from August 2010) while Kenworth sold 2,039 trucks (up 19 percent, up 92.4 percent).

Volvo Group’s Mack Trucks Inc. was down 7.9 percent from the previous month on 1,022 trucks sold in August (but up 66.7 percent from the year before), while Volvo Trucks North America was up 19 percent for the month, with 1,696 trucks sold (up 109.4 percent from August 2010).

DTNA’s Western Star nameplate tallied 154 Class 8 sales in August, down 27.3 percent from the previous month but up 22.2 percent from the year before.

Month-to-month numbers, it should be noted, can vary greatly — especially between quarters or from year’s end — depending on an OEM’s sales incentives and reporting procedures.

The U.S. market share pie chart through eight months of 2011 shows Freightliner with a 30.9 percent slice of Class 8, topping International (21.4 percent). Peterbilt’s share is 14.1 percent, followed by Kenworth at 13.1 and Volvo at 11.5 percent. Mack holds 7.9 percent of Class 8.

Volvo is the big gainer so far this year, improving its U.S. Class 8 share 314 basis points, from an 8.4 percent share 12 months prior. Kenworth and Peterbilt each has picked up almost 300 basis points. International has lost 787 basis points from its 29.3 percent share a year ago.

Kevin Jones of The Trucker staff can be reached for comment at kevinj@thetrucker.com.

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