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Xata Corp. changing name to XRS

XATA Corp.’s new name stands for Xata Road Science. The change is effective immediately. (Courtesy: XRS)

The Trucker News Services

8/14/2012

MINNEAPOLIS — Xata Corp. on Monday announced the company is changing its name to XRS Corp. and introduced what the company called a “revolutionary” all-mobile platform of the same name for trucking compliance, performance and fleet optimization.

The announcements came during the Xata User Event (XUE) in Minneapolis.

The new name, which stands for Xata Road Science, is effective immediately.

 “We've always been at the forefront of developing technologies and services that have brought the power of science to the trucking industry,” CEO Jay Coughlan said. “Now, we’ve pioneered mobile fleet optimization, a revolution that's literally putting the power of technology in every driver’s hand. Our new name honors Xata’s proud history while reflecting our breakthrough new mobile technology.”

The company’s name change is driven by its new, all-mobile platform, designed to help fleets and drivers capture data for two essential needs: to keep drivers and fleets compliant, and to slash costs, Coughlan said, adding that the company’s eight years of success and more than 50,000 mobile subscribers with its first-generation mobile tool, Turnpike, have paved the way for XRS.

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XRS will run on more than 50 types of mobile devices to automatically transmit vehicle and operator data directly to a management dashboard, Coughlan said.

Nearly 90 percent of drivers already have mobile devices in use, meaning there are no additional hardware costs associated with XRS, he noted.

XRS has partnership agreements with the leading brands in mobile communications in both the U.S. and Canada.

“XRS also makes life easier for drivers, as it takes only 10 minutes to install with easy, instinctive use, and data sharing,” Coughlan said. “The flexibility of XRS to work alongside thousands of other applications available for smartphones and tablets makes it as big or as small as users need it to be—whether for owner-operators or small, medium or large trucking operations.

 “The days of expensive, hard-wired, on-board installations are gone. Mobile technology is established in our industry; XRS is the next step. We are already working with our legacy Xata customers to help them go mobile with ease and efficiency. We are truly excited for how XRS will transform our industry.”

With XRS, there are no up-front hardware costs and no capital requirements, Coughlan said.

The subscription-based monthly service will be in the range of current Turnpike pricing today, with varying pricing levels dependent on package and feature functionality. Every XRS package level includes an XRS Relay in-cab device that communicates via Bluetooth with the driver’s existing smartphone or tablet.

“The return on investment of XRS is almost immediate, and it pays off in driver productivity, fuel efficiency, fleet utilization, accident prevention, compliance and much more,” Coughlan said. “At a trooper stop or weigh station, a driver’s smartphone or tablet linked to the truck’s computer through the XRS Relay device serves as mobile proof of compliance with XRS data.”

XRS delivers mobile compliance and fleet management software solutions to the trucking industry to maintain regulatory compliance and slash operating costs.

For more information, visit xrscorp.com or call (800) 745.9282.

The Trucker staff can be reached for comment at editor@thetrucker.com.

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