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Yokohama opens new subsidiary in Mexico

The new Yokohama subsidiary was created to meet the growing demand for consumer, commercial and OTR tires in Mexico. (Courtesy: YOKOHAMA)

The Trucker News Services

4/3/2013

FULLERTON,  Calif. — Yokohama Tire Corp. Monday announced the establishment of a new subsidiary, Yokohama Tire Mexico S. de R.L. de C.V. (Sociedad De Responsabilidad Limitada De Capital Variable), incorporated in Silao, Guanajuato, Mexico.

The subsidiary was created to meet the growing demand for consumer, commercial and OTR tires in Mexico and is expected to provide YTC with critical sales, distribution and business logistical advantages, company officials said in a news release.

Yokohama Tire Mexico or YTMX will be headed by 45-year tire veteran Gary Nash, who was appointed president of the new company on April 1.

Nash was previously vice president of YTC’s OTR sales, where he will now take on the new title of executive advisor to OTR sales and marketing. 

“We have ambitious growth goals,” said Takayuki Hamaya, YTC chief operating officer, “and who better to lead us in the high-growth market of Mexico than someone who is already intimately familiar with doing business there, a seasoned tire veteran and a widely respected individual in the industry. Nash will provide the strategic leadership we need to develop and successfully implement our market plans in Mexico.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917.

For more information, visit www.yokohamatire.com.

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