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Women In Trucking and Arrow Truck Sales launch Recruiting Ad Contest

The Women In Trucking Association (WIT) is launching its “Recruiting Ad Contest” sponsored by Arrow Truck Sales. The contest will honor carriers whose advertisements focus on attracting women to their companies.

The Trucker News Services

6/10/2013

PLOVER, WIS. —  A driver shortage is prompting carriers to look for ways to attract professional drivers to their companies. The recruiting ads often look alike with home time, mileage pay, and driver incentives used to gain the attention of a potential employee. How many of these ads seem to assume the driver is a male?

The Women In Trucking Association (WIT) is launching its “Recruiting Ad Contest” sponsored by Arrow Truck Sales. The contest will honor carriers whose advertisements focus on attracting women to their companies.

“Women look for different information in a recruiting ad than men,” said Ellen Voie, WIT’s President and CEO.  Research conducted by University of Wisconsin-Stout graduate students found that women value home time and benefits above other incentives. More than half of the respondents in the study were looking for the carrier’s pet policy, as pets provide greater security on the road.

Any carrier or their advertising agency can submit their best print recruiting ads for this award. The ads must have been created and printed between January 1 and December 31, 2013 and submissions must include the name and date of publication. Deadline for submission is December 31, 2013 and can be sent to recruitingcontest@womenintrucking.org. Marketing and creative support for this contest has been provided by GROUP1201 (www.group1201.com).

A committee chosen by Women In Trucking Association and Arrow Truck Sales will select the top three to five recruiting ads. Members of Women In Trucking will vote on the finalists. The winner will be announced at a press conference at the Mid-America Trucking Show next March in Louisville, Kentucky.

“We are proud to support this initiative,” said Lane Bartram, Arrow Truck Sales Marketing Manager. “As a supplier of pre-owned trucks, we are sensitive to the buying power women have in the trucking industry and we believe the recruiting ads should reflect these changing demographics.”

With branches located throughout the United States and Canada - Arrow Truck Sales, Inc. (www.arrowtruck.com) is the best source of pre-owned medium and heavy duty trucks in North America. Arrow Truck Sales, Inc. is a member of The Volvo Group of Companies.

Women In Trucking (womenintrucking.org) was established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as sixteen percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Bendix Commercial Vehicle Systems, Daimler Truck NA, Frito-Lay North America , Great Dane Trailers, Hyundai Translead, and Walmart. Silver Level Partner is C.H. Robinson. Inc. For more information visit www.WomenInTrucking.org or call 888-464-9482.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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