Stay Metrics reports impact of formal recognition program on driver retention
Stay Metrics CEO Tim Hindes said the study confirms the premise of the “Stay Metrics” belief that engaged drivers (those who gave their opinion in a survey) and recognized drivers (those who saw that the company rewarded them) are more likely to stay with their carriers. Here a safe driving winner waves his prize.
The Trucker News Services
SOUTH BEND, Ind. – Stay Metrics’ latest research study confirms that engaged drivers are twice as likely to stay with their carriers.
The recent study aimed at understanding the impact a formal recognition and survey system like Stay Metrics has on retention. The study included 12 carriers that subscribe to the Stay Metrics “Drive for Gold” platform. The platform consists of two key elements – a survey system that allows drivers to give their opinion of the company in a safe, anonymous format; and an interactive web-based recognition program that allows carriers to recognize drivers for excellence in the profession.
Stay Metrics CEO Tim Hindes said the study confirms the premise of the “Stay Metrics” belief that engaged drivers (those who gave their opinion in a survey) and recognized drivers (those who saw that the company rewarded them) are more likely to stay with their carriers.
“One of reasons the trucking industry has high turnover is because of the difficulty of engaging drivers,” Hindes said. “Prior to Stay Metrics the industry lacked a formal way to engage its drivers. When we modeled our platform we looked at Maslow’s hierarchy of needs and said how can we help carriers move up the pyramid. The results of this latest research have been affirming that we are achieving this goal.”
The study confirms that drivers that are engaged are twice as likely to stay with their carriers. Of the group that never enrolled and took the survey 52 percent of them had left their carrier. Conversely the group of drivers that enrolled and took the survey, only 26 percent had left their carriers.
Stay Metrics pilot customer Load One of Taylor, Mich., had more exaggerated results with 51 percent of those not engaged that left, but only 15 percent of the drivers that were in the engaged pool had left. Load One was one of CCJ’s finalists for Innovator of the year based on its implementation of the Stay Metrics platform. Load One saw a 26 percent improvement in retention on numbers that were well below industry average. Hindes attributes not only the implementation of the Stay Metrics platform, but the addition of several culture enhancing initiatives that took place at Load One, as reasons for their successes.
“We saw an increase in our retention numbers in a very short period of time after initiating the Stay Metrics program,” said John Elliott, CEO of Load One. “We already had good numbers, but this is one more tool in the toolbox, and one I do not think I would do without.”
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