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Schneider logo changes but orange color stays

The Schneider logo has been refreshed and has a more contemporary design that accurately reflects the broad geographies it serves.

The Trucker News Services

3/18/2014

GREEN BAY, Wis. — The calling card of one of North America’s leading provider of truckload, intermodal and logistics services is getting a new look.

The Schneider logo has been refreshed and has a more contemporary design that accurately reflects the broad geographies it serves.

The company’s previous logo had been in existence since 1985, which positioned the organization well at the time based on its leading role and expertise in moving over-the-road truckload freight nationwide, according to CEO and President Chris Lofgren.

In addition to changing the logo to one that is more befitting a company operating in multiple transportation modes beyond U.S. borders, through the years the company became more widely referred to as Schneider, he said.

“Although we are not changing the name of our legal entities to our associates, our customers and the communities we serve, we are, and have long been known as Schneider,” Lofgren said.

Transition to the new logo will occur over time, including on the 10,000 trucks and 45,000 trailers/containers rolling down the highways. Implementation will take place as trucks, trailers, containers and other equipment and materials are life-cycled and replaced.

“Our logo may be changing,” Lofgren said, “but the core values and enduring commitment to excellence delivered over our last 78 years remain the same. Customers can continue to count on Schneider’s safe, courteous, hustling associates to deliver superior experiences that will excite them.”

As for changing the company’s hallmark orange color?

“It wasn’t even on the radar,” Lofgren noted. “We are Schneider and we are the Big Orange. And we couldn’t be more proud.”

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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