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Peterbilt unveils 75th anniversary edition Model 579

Peterbilt Motors Co. General Manager Darrin Siver said with the introduction of the anniversary Model 579 the OEM's legend and commitment to be the best continue. (The Trucker: APRILLE HANSON)

By LYNDON FINNEY
The Trucker Staff

3/26/2014

LOUISVILLE, Ky. — It’s expected to be a slow year when it comes to original equipment makers introducing new models, so Peterbilt Motors Co. did the next best thing.

It introduced a reinvigorated, 75th anniversary edition Model 579, the company’s flagship Class 8 truck first premiered with great fanfare at the Mid-America Trucking Show here two years ago.

The reveal came during a news conference Wednesday in downtown Louisville during which new Peterbilt General Manager Darrin noted the 75th anniversary marked a “milestone year in a long and successful history” and said the OEM’s tradition was “stronger than ever.”

Siver said the company had taken the “most innovative on-highway vehicle in the company’s history and complemented it with components, accents and amenities that celebrate Peterbilt’s past and future.

“The legend continues and so does out commitment to be the best in the industry,” told reporters, adding that highlights of the new tractor include bright accessories, a two-color paint design similar to the original 1939 Peterbilt (as well as the 50th anniversary edition Peterbilt) and a premium interior with exclusive logos and a unique numbered nameplate. 

Sproull said exterior features of the special edition model include:

• A complete bright package, reminiscent of Peterbilt’s show truck heritage, includes bright outside sunvisor, rear view mirror housing and three-piece steel bumper with chrome finish.

• A highly polished hood crown that surrounds a new oval grille design.

• Exclusive 75th anniversary emblems on the sleeper, side hood bright air intake bezel and new bright rocker panels.

• A new optional 75th anniversary two-color paint design. A new proprietary color called Diamond Red was introduced for this model. Diamond Red – created in partnership with Axalta Coating Systems and part of their Imron Elite brand – was showcased on trucks exhibited at the Mid-America Trucking Show.

• Rear stainless steel mudflap hangers with anniversary emblem.

Sproull said the interior of the Model 579 75th Anniversary Edition includes numerous exclusive touches and accessories, including:

• Peterbilt’s premium Platinum Titanium interior accentuated with a new charcoal dash top and Blackwood finish trim accents. The Blackwood trim accents provide a uniform flow across the door pads and onto the sleeper cabinets while distinct carpet lines the spacious cab and sleeper floor.

• A sequentially numbered 75th anniversary emblem is added to the dash accent trim.

• The multi-function steering wheel is lined with custom red stitching.

• Exclusive Peterbilt Evolution LX seats in black leather to complement the interior and boasts the 75th emblem stitched into the headrest.

• Bright gauge bezels, chrome interior handle, bright logo’d shifter plate and bright shift lever featuring a Blackwood finish shifter knob (available only with manual transmissions).

The company also introduced a new drivetrain for the Model 579, including the anniversary edition.

Called APEX, the new spec option pairs the PACCAR MX-13 Engine with the Fuller Advantage Automated Transmission. The combination features optimized shift calibration, weight savings and proprietary control logic between the two components.

APEX is available now available for order through the Peterbilt dealer network.

Sproull, said APEX can result in up to a 4 percent improvement in fuel efficiency versus previous drivetrins. Superior fuel economy is achieved, he said, through the precise fuel management resulting from proprietary communication technology.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.
 
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