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2014 SuperRigs contest "going big" at N.C. speedway

The orange-and-white 2012 Peterbilt 389, paired with a 2008 Polar Quest tank trailer and owned by William Rethwisch of Tomah, Wis., was the Best-of-Show winner in 2013. (Courtesy: SHELL ROTELLA)

The Trucker News Services

3/31/2014

CONCORD, N.C. — The 32nd annual Shell Rotella SuperRigs will be “going big” with beautiful big rigs, over   $25,000 in cash and prizes, access to two races at Charlotte Motor Speedway, a live concert and much more.

Truckers and their families are invited to come to the zMAX Dragway, which is part of Charlotte Motor Speedway in Concord, N.C., from May 15-17 for what sponsors are calling the biggest SuperRigs ever.

Shell Rotella SuperRigs will be part of the Sprint All-Star weekend at Charlotte Motor Speedway.
Contestants in Rotella SuperRigs will be provided with one ticket to both the North Carolina Education Lottery 200 Camping World Truck Series for Friday night May 16 and the Sprint All-Star Race on Saturday night May 17.

Additional tickets will be available at a 30 percent discount for Shell Rotella SuperRigs participants.

Attendees will be treated to a free concert by country music star Jake Owen prior to the Saturday All-Star race.

Texas rock musician Phil Pritchett will debut his new song “Going Big” during a SuperRigs concert on Thursday night May 15 at zMAX Dragway.  The song was written to honor Shell Rotella SuperRigs and the hard working truckers that participate in the contest.  A preview of the song can be heard in Shell Rotella SuperRigs commercials aired in advance of the event.

The Shell Rotella SuperRigs competition is the premier truck beauty contest for actively working trucks. Owner/operator truckers from across the United States and Canada will compete for cash and prizes valued at over $25,000. Twelve drivers will also be selected to have their truck featured in the 2015 Shell Rotella SuperRigs calendar.

“Having the Shell Rotella SuperRigs competition become part of the Sprint All-Star Race weekend continues the strong growth the event has experienced over the past few years,” said Chris Guerrero, global brand manager, Shell Rotella. “We expect to have a great weekend of competition for all the hard working truckers that attend SuperRigs and to offer them a chance to see some great racing and other events at Charlotte Motor Speedway.”

The traditional Friday night SuperRigs Truck Parade will take place at Charlotte Motor Speedway prior to the Friday night truck series race.  Fifty lucky truckers will be selected as Truck Parade participants by the Shell Rotella team.  There will be a fireworks display on Friday night and Saturday night.

The NTPA Koester Racing Tractor Pull race team, including their mini-modified tractors, will be coming.  The Rotella Road Show will be on site, allowing spectators the opportunity to participate in an interactive experience that takes them through the programs, community involvement and technology of the Shell Rotella brand. 

There will be a vendor pavilion where a variety of vendors will give contestants an opportunity to learn more about their products and services.  Food concessions will also be available throughout the event.

Drivers that register by April 28 for Rotella SuperRigs will receive a VIP gift bag and VIP parking space. Registration information and more details about Shell Rotella SuperRigs is available at www.Rotella.com/SuperRigs.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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