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Class 8 truck sales jump 8% in April over March

Mack Trucks, which launched a new brand identity campaign in March, had the largest month-to-month increase in April.

The Trucker News Services

5/13/2014

Sales of new Class 8 tractors jumped 8 percent in April compared with March, according to data provided Monday by Ward’s Automotive.

A total of 17,776 units were sold in April compared with 16,452 in March, but just as important was the fact that the April total boosted year-to-date sales to 62,323, an increase of 14.5 percent over the first four months of April in 2013.

Mack Trucks, which recently launched a new brand identity campaign under the moniker “Born Ready,” showed the largest month-over-month increase at 21.9 percent, selling 1,639 units in April compared with 1,345 in March.

Other double digit gains included Freightliner at 15.6 percent and Kenworth at 11.9 percent.

Freightliner has the largest market share year-to-date at 35.7.

Four OEMs have double digit year-to-date market share — International at 10 percent, Kenworth at 13.4 percent, Peterbilt at 13.2 percent and Volvo at 12.5 percent.

The telltale sign of whether 2014 sales will indeed improve sufficiently to surpass the 200,000 mark as some trucking industry officials have predicted will be how well sales go in May.

In 2013 when 184,784 total units were sold, sales in January and February decreased month-to-month before increasing in both March and April. But there was a decrease in May.

Sales in 2014 have followed the same pattern for the first four months.

May sales totals will be reported on or about June 12.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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