ATA unveils truck driver appreciation week logo
The new National Truck Driver Appreciation Week logo is built around the Trucking Moves America Forward campaign. (Courtesy: ATA)
The Trucker News Services
ARLINGTON, Va. — The American Trucking Associations Monday unveiled the 2014 National Truck Driver Appreciation Week (NTDAW) logo and announced it has opened a new online store for NTDAW merchandise.
The 2014 NTDAW is scheduled for Sept. 14-20.
“ATA is proud to continue the tradition of National Truck Driver Appreciation Week,” ATA President and CEO Bill Graves said. “The trucking industry values the men and women who safely deliver our nation’s goods and keep America moving forward. Our online store will allow fleets and shippers to honor their drivers for their hard work and commitment to the industry.”
The NTDAW online store features affordable merchandise that is able to be co-branded at no additional cost. In addition to the store merchandise, a NTDAW celebration banner and tumbler are also being offered through ShareLink, a program that highlights the power of collaborative buying. The more celebration banners and tumblers purchased, the lower the price is for all participating.
“The new NTDAW merchandise incorporates the logo from the new Trucking Moves America Forward image movement so we can show not just our appreciation for our drivers, but pride in our vital industry,” said ATA Chairman Phil Byrd, president of Bulldog Hiway Express, Charleston, South Carolina.
“The National Truck Driver Appreciation Week is when America takes the time to honor all professional truck drivers for their hard work and commitment in tackling one of our economy’s most demanding and important jobs,” Graves said. “These 3.2 million professional men and women not only deliver our goods safely, securely and on time, they also keep our highways safe.”
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