The Rotella Road Show began its 2010 tour at the Mid-American Trucking Show last month and will also include stops at the Shell Rotella SuperRigs truck beauty contest in Lexington, Va., from June 10-12, the Trucker’s Jamboree in Walcott, Iowa July 8-9, and the Great American Trucking Show in Dallas Aug. 19-21.
The Rotella Road Show was updated last fall to reflect the new Shell Rotella Energized Protection campaign. All Shell Lubricants heavy duty engine oils have been consolidated under the Shell Rotella Energized Protection portfolio in an easy-to-understand ladder of protection.
The Rotella Road Show has an interactive video, featuring a custom-animated computer simulation of an engine teardown to demonstrate how the portfolio protects against acid, wear and deposits. By using state-of-the-art technology, Rotella Road Show visitors can navigate through the video without having to touch the screen or use a mouse.
The Rotella Road Show also features a number of visual demonstrations of the capabilities and benefits of Shell Rotella Energized Protection engine oils including engine parts displays, test results and a display showing a year’s worth of ash buildup in a diesel particulate filter. Also featured is a video with Shell Rotella highlights.
Visit www.Rotella.com for more information about the Rotella Road Show.
2010 Rotella Road Show Schedule
TruckWorld Toronto, Ont. April 15-17
Buckin’ Bull Equipment Expo &
Big Rig Show n Shine Cleveland, Tenn. May28-29
Shell Rotella SuperRigs Lexington, Va. June 10-12
National Tractor Pull Assn. Tomah, Wis. June 25-27
Trucker’s Jamboree Walcott, Iowa July 8-9
National Tractor Pull Assn. Chapel Hill, Tenn. July 24-25
Empire Farm Days Seneca Falls, N.Y. August 9-12
Great American Tucking Show Dallas, Texas August 19-21
Motorsports Nationals Hampton, Ga. September 18-19
Dorothy Cox of The Trucker staff may be contacted to comment at email@example.com.