FORT SMITH, Ark. — Less-than-truckload carrier ABF Freight System Inc. has promoted Russ Aikman to director of marketing and public relations effective immediately. He replaces Danny Loe, who was recently named vice president of yield management for the company.
Aikman now is responsible for market strategy, new product development, Internet and intranet initiatives, advertising and public relations. He has been with ABF for 11 years, most recently as manager of the ABF TurnKey, Information Center and ByRequest departments — centralized customer service groups that develop customized solutions for ABF customers. Aikman also served previously as a regional training specialist with ABF in Dallas and a management trainee in Kansas City, Mo.
“During his 11 years of service to the transportation industry, Russ Aikman has developed the skills and insights needed to guide the marketing and public relations efforts of our company,” said Roy Slagle, ABF senior vice president of sales and marketing. “Russ has worked closely with some of ABF’s largest customers to build unique solutions to some of the industry’s leading challenges, and I am confident that ABF and its customers will benefit as he brings this knowledge of the market to his new assignment.”
Established in 1923, ABF is the largest subsidiary of Arkansas Best Corp.
Kevin Jones of The Trucker staff can be reached for comment at firstname.lastname@example.org.
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