LAS VEGAS — Caterpillar Inc. unveiled its first Cat Vocational Truck, the Cat CT660, Sunday at a pre-CONEXPO/Con-Agg 2011 media event hosted by the company in Las Vegas. Five CT660s with different body styles will be on display beginning Tuesday when the tradeshow officially opens to the public.
“This is an exciting and historic milestone for us,” said Caterpillar Vice President Steve Gosselin, who has responsibility for the On-Highway Global Truck Group. “The CT660 is a natural expansion of our product line and a perfect complement to other Cat equipment. Its introduction today is a direct result of our commitment to continuously develop new products that accelerate the business success of our customers.”
The Cat Vocational Truck line will be sold and serviced exclusively through the Cat North American Dealer network, with production beginning after CONEXPO for customer delivery later this year.
The Class 8 vocational trucks will offer custom solutions, including many different body types like dump, refuse, hauler and mixer, for a large variety of job applications.
“Our goal was to design and manufacture the ideal truck, the truck that customers have always wanted for their specific vocational application,” said George Taylor, director and general manager of the Cat Global On-Highway Group, who leads the design, development and launch of the trucks. “So our design team paid extremely close attention to all of the customer input we gathered. Frankly, the team was inspired by the input and focused on making it a reality.”
The company spent hundreds of hours gathering input from customers, including vocational truck owners, fleet managers and drivers, to find out what they needed in their vocational trucks.
“As a result, we’re proud Caterpillar will deliver a new line of vocational trucks that our customers said they want and need; trucks that are built with the ideal specs and options for customers to choose from to create customized trucks that match their specific applications and work environments,” Taylor added. “And from the feedback we’re receiving today, I’d say we have more than accomplished our goal.”
Cat dealers have been trained and are ready for bumper-to-bumper parts and service support of the CT660, as well as for sales support, including consulting with customers about financing, leasing and insurance options offered by Caterpillar, the company said.
Dealers also know how different work applications and environments affect the truck specifications customers will need.
“Most importantly, the CT660 will definitely help accelerate the business success of our customers, and that’s what it was designed to do,” Taylor said. “In all honesty, I’m not surprised at the positive reactions because the CT660 is so different from anything else on the road.”
For more information about the Cat CT660, customers should contact their local Cat Dealer or visit www.drivecat.com.
With 2010 sales and revenues of $42.588 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
Kevin Jones of The Trucker staff can be reached for comment at firstname.lastname@example.org.
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