Wednesday, January 17, 2018

Covenant launches rebranding effort, gathers together SRT, Star Transportation, Solutions segment


Monday, October 2, 2017
by THE TRUCKER NEWS SERVICES

Tyson Wimberly, senior vice president of sales at Covenant Transport Services, said the rebranding of Covenant companies is “one of the most exciting developments within this group of companies in more than 20 years.” (Courtesy: COVENANT TRANSPORT SERVICES)
Tyson Wimberly, senior vice president of sales at Covenant Transport Services, said the rebranding of Covenant companies is “one of the most exciting developments within this group of companies in more than 20 years.” (Courtesy: COVENANT TRANSPORT SERVICES)

CHATTANOOGA, Tenn. — At Covenant Transport Services, the message coming out of this week’s rebranding is: We can do it all — so let us.

Covenant Transport Services is the newly announced public face of a collection of existing national carriers and logistics providers, including Covenant Transport and Covenant Transport Solutions, both of Chattanooga, Southern Refrigerated Transport (SRT) of Texarkana, Arkansas, and Star Transportation of Nashville, Tennessee.

Covenant Transport Services was officially launched September 25 at the group’s headquarters in Chattanooga.

According to Joey Hogan, president, the change puts the power of options and choice into shippers’ hands, creating opportunities for one-stop shopping.

“Some of our expedited customers may not be aware we also offer temperature-controlled and dedicated services,” Hogan said. “We’ve always been problem solvers, so we see this as a natural progression of that mentality and mission to offer each customer the biggest bang for their buck.”

Tyson Wimberly, senior vice president of sales, said the announcement is “one of the most exciting developments within this group of companies in more than 20 years.

“This is value-added for our customers,” Wimberly said. “This is strength in service and in our plurality as a group of companies well-equipped to handle the various needs of shippers across the United States and Mexico.”

With the rollout of Covenant Transport Services, the group’s national enterprise sales team is able to offer a greater array of service and equipment to existing and potential shippers by representing enterprise-wide resources instead of service silos, he added.

Under Covenant Transport Services, shippers now have access to:

  • 780 tractors for dedicated shipping
  • 700 tractors for temperature-controlled shipping
  • 1,050-plus tractors for expedited shipping, and
  • Thousands of additional tractors through the group’s preferred partner carrier network.

Meanwhile, group members Covenant Transport, Covenant Transport Solutions, SRT and Star Transportation will continue to operate independently, with their own facilities, equipment, staff and drivers, and will remain under common ownership.

Hogan said the most notable changes will be felt by customers, who for the first time will have access to the complete range of the group’s resources and service offerings, unencumbered by segmenting.

“There will be the “same levels of service, same state-of-the-art equipment and same industry-leading people — only all of it together and available in one place at one time for the first time ever,” Wimberly said.

“This is game-changing,” he addedd. “This is 30 years in the making for this group of companies, and we look forward to growing together and meeting our customers’ needs better, faster and safer than ever before.”

To learn more about Covenant Transport Services, visit covenanttransport.com/companyprofile.

 

 

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