Shell, PepsiCo, the North American Council for Freight Efficiency (NACFE), and Carbon War Room (CWR) today announced Run on Less, a cross-country tour using freight-hauling, Class 8 tractor-trailers to showcase advances in fuel efficiency. The event will take place September 24.
Run on Less will demonstrate how CMVs can use different technologies to achieve the best fuel economy possible. The three-week experience will kick off from multiple locations across the United States and culminate at the North American Commercial Vehicle (NACV) inaugural show in Atlanta, taking place September 24-28.
Run on Less will be led by NACFE and CWR’s Trucking Efficiency Operation, with Shell and PepsiCo as the title sponsors.
“Shell consistently works to raise awareness about the energy challenge facing us and the Run on Less collaboration is the perfect way to demonstrate our commitment,” said Annie Peter, fleet sector marketing manager, Shell Lubricants. “With new fuel economy regulations on the horizon and the need for continuing advances in fuel economy, Shell Lubricants recognizes that a holistic approach to making fuel economy gains is important. This includes advances in engine and drivetrain technology, the use of low viscosity lubricants, aerodynamic designs, efficient driving methods, and more.”
“Delivering products using a more efficient fleet is a key component of achieving PepsiCo’s goal to reduce absolute greenhouse gas emissions across our value chain,” said Mike O’Connell, senior director, supply chain, PepsiCo. “Run on Less provides a unique opportunity for us to join other forward-looking fleets to demonstrate best practices when it comes to mpg, and provide real-world confidence to encourage widespread adoption of fuel-efficient technologies, ultimately improving the bottom line for North American fleets.”
Run on Less will feature six to 10 Class 8 trucks, using current, commercially available technologies that will haul freight around the country. The trucks will be equipped with different efficiency technologies, and drivers will demonstrate how to achieve the best fuel economy in today’s highway tractors. With a goal of achieving 9.0 mpg or more, the technologies fitted to the trucks will range from 6x2s and automated transmissions to aerodynamics and other technologies that assist with improved freight efficiency. Driver progress, as well as the dollars and carbon emissions saved, will be tracked and reported in real time throughout Run on Less via a live online site.
The roadshow will end at Centennial Olympic Park in Atlanta September 24, when the final results will be announced, and drivers will showcase their equipment and share learnings and best practices on fuel economy. Technology manufacturers will be available throughout NACV to help attending fleets accelerate their adoption of technologies that make sense for their operations.
“Now more than ever, fleets need help sifting through the noise and making better purchasing decisions, and manufacturers need help understanding the benefits and consequences of how fleets use their technologies”, said Scott Perry, chief technology and procurement officer, Ryder, and NACFE Board Chairman. “Run on Less will overcome these challenges by highlighting the opportunities of technologies that are available and profitable today.”
The inaugural NACV Show 2017 will take place at the Georgia World Congress Center in Atlanta, and is expected to see 10,000 trade visitors and 400 exhibitors. Well-known manufacturers of commercial and specialty vehicles, as well as producers of parts and components, will present their wide range of products.
More details about Run on Less will be announced in coming months. During April, event organizers will be accepting fleet applications to participate in the Run. Sponsorship opportunities will remain open until June 1.
Carbon War Room (CWR) was founded in 2009 as a global nonprofit by Sir Richard Branson and a group of like-minded entrepreneurs. It intervenes in markets to accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale. In 2014, CWR merged with and now operates as part of Rocky Mountain Institute (RMI). RMI engages businesses, communities, institutions, and entrepreneurs to transform global energy use to create a clean, prosperous, and secure low-carbon future. RMI has offices in Basalt and Boulder, Colorado; New York City; Washington, D.C.; and Beijing.
The North American Council for Freight Efficiency (NACFE) is a nonprofit organization dedicated to doubling the freight efficiency of North American goods movement. NACFE operates as a nonprofit in order to provide an independent, unbiased research organization for the transformation of the transportation industry. Data is critical and NACFE is proving to help the industry with real world information that fleets can use to take action.
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil, Quaker State, FormulaShell, Shell TELLUS, Shell RIMULA, Shell ROTELLA T, Shell SPIRAX and Jiffy Lube.
PepsiCo products are in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.