Tuesday, January 16, 2018

Jeff Barna joins Yokohama Tire as COO


Tuesday, January 17, 2017
by THE TRUCKER NEWS SERVICES

The naming of Jeff Barna as COO at Yokohama Tire Corp. is a strategic investment in the future of the company, a Yokohama official said. (Courtesy: YOKOHAMA TIRE CORP.)
The naming of Jeff Barna as COO at Yokohama Tire Corp. is a strategic investment in the future of the company, a Yokohama official said. (Courtesy: YOKOHAMA TIRE CORP.)

SANTA ANA, Calif. — Jeff Barna has joined Yokohama Tire Corp. as chief operating officer.

Barna will report to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. He will also be on YTC’s executive committee.

“Jeff is another strategic investment in the future of Yokohama Tire Corp. in the American market, like our modern manufacturing plant in Mississippi, new and upgraded distribution centers, new R&D technical center in North Carolina, stream of new products in the consumer, commercial and OTR space, and commitment to expanded OE partnerships,”said Hideto Katsuragawa, CEO of Yokohama Corp, of North America and CEO of YTC.

Takimoto praised Barna’s extensive experience in the auto aftermarket business.

“Jeff sold a range of products to many of the same high-quality companies that Yokohama sells to,” he said. “Jeff will work closely with our team to strengthen Yokohama and make us more valuable to our business partners. His experience starting at the street level of the auto parts business, to broader areas of responsibility, and right up to the board rooms of multi-national companies is a perfect match for today’s competitive business climate and our lean team.”

Prior to Yokohama, Barna was successful in management, sales and logistics positions, most recently at Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry.

Prior to that, he was with Exide Technologies, a global battery manufacturer.

Barna began his career at Tenneco Automotive selling Monroe shock absorbers to dealers and retail stores in the metropolitan New York market. 

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017.

For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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