LAS VEGAS — To meet growing demand in new product areas, Meritor has launched two new product series — Meritor AllFit and Meritor Green.
“We spend considerable time meeting with and listening to what our customers want from us to streamline the process of addressing end-users’ parts needs,” said Terry Livingston, general manager, Global Product Management and Shared Services, Aftermarket & Trailer. “As one of the leading aftermarket suppliers, we are driven to meet our customers’ product category requirements, and can do so now that we offer new, all-makes, and remanufactured product lines. Meritor AllFit will serve as our Meritor all-makes family, and Meritor Green will become our Meritor remanufactured offering.”
Concurrently, Meritor has introduced the following product expansions that will be marketed under the new Meritor AllFit series:
• Meritor shock absorbers
• Meritor suspension controls, and
• Meritor all-makes drivetrain.
“By clearly identifying and segmenting products in the marketplace and aligning with multiple owner life-cycles for specific vehicles, it’ll be easier for end-users to match their needs with our broad product offering,” Livingston said, adding that new, more cohesive packaging designs have been developed in line with a globally-driven aftermarket approach.
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The announcement concerning Meritor AllFit and Meritor Green was one of several the company made during the Heavy Duty Aftermarket Week here last month.
• Unveiled MeritorpartsOnline.com, the company’s most advanced, user-friendly electronic catalog and parts ordering system
• Said it was making PlatinumShield II coating available for its new lined aftermarket brakes
• Introduced a comprehensive aftermarket drivetrain program, called Drivetrain Direct, designed to meet the parts needs of component rebuilders across the U.S. and Canada, and
• Announced the immediate availability of truck and trailer suspension controls, including ride height controls, load scale, lift-axle controls, dump valve units and single axle dump systems.
Designed to assist fleet parts managers, OEM dealers, warehouse distributors and truck operators, the new online system is available immediately, free-of-charge, in the United States, Canada and South America, with other regions of the world to be added in the coming months.
MeritorpartsOnline.com replaces the company’s previous e-commerce system, XpresswayPlus.com, which was introduced in 1998. Current XpresswayPlus users may continue using their existing log-in credentials and any established reporting will transition with the user’s account.
Based on extensive customer feedback and research, the new system features:
• Improved and intuitive navigation and easy-to-read pages that provide a simple transition from parts searches to order entry
• New product information, promotions, improved parts comparisons, batch cross-reference upload, and 3D 360 degree rotating and zoom product photography
• An uploadable template for both stock and emergency orders, and
• The ability to re-order purchase orders from historical data.
In the fall of 2013, a second phase of the system will be introduced with additional features, including recommended up-selling and cross-selling, and an ad-maker kit.
The special PlatinumShield II coating will be available on all new, lined brake shoes, except those with EG and EG2 friction materials.
“Our customers in the aftermarket kept insisting that we make this innovative breakthrough product available on new shoes, not just remanufactured shoes,” said Tim Bauer, director, undercarriage products, Meritor Aftermarket. Meritor will not provide unlined brakes shoes to the market with PlatinumShield II. Unlined brake shoes will continue to be available with black e-coat paint only.
Previously, the company made this unique coating, which is designed to fight rust-jacking corrosion caused by harsh winter road salt and solvents, available only on remanufactured brake shoes for the aftermarket and original equipment (OE) truck and trailer brake shoes.
PlatinumShield coating was developed by Meritor to resist micro-abrasion caused by the movement of the brake lining against the shoe table during normal use. Rust-jacking occurs when rust forms on bare shoe metal under the lining, causing the lining to lift and crack.
The drivetrain program and necessary support processes provide customers with a host of resources, including drivetrain component experts through the Customer Care Center and all-makes drive axle and transmission component catalogs.
“Our in-depth knowledge of the marketplace — from new parts, to all-makes, to reman components and respective distribution channels — empowers our company to expand its support and service to key rebuilders who insist and demand parts and assistance now, not tomorrow,” said Brad Begley, senior manager, drivetrain, Meritor Aftermarket.
“Only from our business’s depth, breadth and experience are we able to step up and ‘go the extra mile’ for the sake of the North American rebuilder customers. To deliver rebuilt components to the rebuilders’ end-user customers, they demand superior quality, durability and dependability with complete online support, warranty support and order-tracking. A truck operator waiting on a key drivetrain components replacement simply cannot wait one more hour for parts to be shipped to the rebuilder — it’s a ‘today’ business where every minute counts.”
The program — which encompasses clutches, drivelines, starters, alternators, transmissions (manual and automatic) and drive axles — supplies all parts brands, components, and new or remanufactured units. Those brands-and-families include, but are not exclusive to Meritor, Euclid, Mascot, and the newest additions to the new product series: Meritor AllFit and Meritor Green.
The truck and trailer suspension controls are available immediately from the company’s Florence, Ky., and Brampton, Ontario, distribution centers, to all North American warehouse distributors and OEM dealers. They are made by a North American supplier with exacting function, durability and quality standards.
“These new Meritor-brand suspension controls offer customers a quick and easy quality alternative to sourcing these important but often overlooked products from their primary aftermarket parts supplier: Meritor,” said Tim Bauer, director, undercarriage products.
These products are members of Meritor’s new AllFit product series that addresses the all-makes market segment demanded by fleets, owner-operators and installers for quality all-makes suspension controls.
The company’s research indicates that truck operators of all sizes — fleets, owner-operators, plus installers — rely heavily on their various suppliers for such components as suspension controls. Meritor’s comprehensive offering offers a one-stop-shopping alternative to the other suppliers.
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