Saturday, January 20, 2018

Michelin Advantage Program enrollment steadily increasing


Thursday, August 25, 2011
Memberships in the Michelin Advantage Program were up nearly 60 percent in the fisrt half of 2011.
Memberships in the Michelin Advantage Program were up nearly 60 percent in the fisrt half of 2011.

DALLAS — The Michelin Advantage Program, which offers members consistent pricing and services, is growing steadily as more small fleets and owner-operators join, a Michelin official said during the Great American Trucking Show under way here through Saturday.

Memberships were up nearly 60 percent for the first half of 2011 when compared to the same period in 2010, in large part because of opening the program to owner-operators in March 2011, according to Fritz Mueller, small-fleet business segment manager at Michelin Americas Truck Tires.

Fleets and owner-operators have the chance to sign-up at no cost for the Michelin Advantage Program in the Michelin booth (#14077) during the show or anytime at www.michelintruck.com.

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“Trucking professionals across the industry are realizing the benefits of having a direct relationship with Michelin,” Mueller said. “The Michelin Advantage Program is available to all fleets under 100 trucks, including the owner-operator ‘one-truck fleet,’ to gain an advantage and have the ability to control their costs, save time, protect their equipment investment and improve their safety.”

The Michelin Advantage Program provides the same pricing on both Michelin tires and retreads at home or on the road. Purchases can be made with any Visa, MasterCard or American Express credit card.

Program members have access to Michelin ONCall emergency road service with no dispatch fee.

The Michelin Advantage Program also supplies members with access to valuable resources on the program’s website as well as training information and maintenance tips and techniques, Mueller said. Regular e-newsletters offer product updates and promotions, while quarterly webcasts provide tips to members on maintaining safe truck operations.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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