GREENVILLE, S.C. — Michelin Americas Truck Tires, a division of Michelin North America, Inc., said Tuesday it had opened the newest Oliver Rubber retread facility called Border Recapping in El Paso, Texas.
Operating under the Border International umbrella of companies, Border Recapping will increase Oliver Rubber’s capacity to service the Southwest market with the brand’s high-quality retreading and related services, according to Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division.
In addition to Oliver retread products, the 32,000 square-foot facility will also offer new commercial truck tire sales from the Michelin family tire portfolio, including Michelin, BFGoodrich and Uniroyal brands.
“Border Recapping/Border International has a clear commitment to fleet service and has strategically located this facility in the Southwest,” Dimenna said. “Both companies highly value innovation, technology and service which are paramount to the customer.”
Border International is a full-service truck, trailer, parts, service, body shop and leasing dealership. Border Recapping will employ seven technicians.
“Strategically opening Border Recapping next to our Border International dealership will create a one-stop solution for our customers needing new tires or retreads in addition to the service, parts and equipment we already provide,” said Charlie Cogdill, general manager, Border Recapping. “Creating synergies that benefit our customers is a cornerstone of the Border International philosophy.”
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