Tuesday, January 16, 2018

Minimizer adds four new territories


Friday, November 27, 2015
Minimizer started in 1984 with Dick Kruckeberg selling the company’s now well-known poly fender out of the back of his truck.
Minimizer started in 1984 with Dick Kruckeberg selling the company’s now well-known poly fender out of the back of his truck.

BLOOMING PRAIRIE, Minn. — Minimizer, a provider of heavy truck products, continues to grow more than three decades after its inception.

Since the beginning of 2015, the company has added four new territories to its distribution map, bringing the total number to 16.

“We train our distributors to sell Minimizer products, but we’ve got so many distributors now that we need more territory managers to make it manageable. So we broke up our map into smaller territories,” Minimizer CEO Craig Kruckeberg said. “We’ve also brought on board two regional managers. It’s exciting, because our team is growing all the time.”

Minimizer started in 1984 with Dick Kruckeberg selling the company’s now well-known poly fender out of the back of his truck.

Today, the Minnesota-based business offers numerous heavy truck products, and is once again on pace to break its own sales records.

“We’re proud to be an American family-owned company for more than three decades, but we’re even more proud to hire American workers, which are the backbone of our country,” Kruckeberg said.

Minimizer provides aftermarket solutions for truck parts, including everything from poly truck fenders, toolboxes, custom floor mats, mud flaps, truck maintenance products and other truck accessories.

Kruckeberg said Minimizer uses durable materials and robotic production technology to create an industry standard that allows us to offer the longest guarantee in the industry.

For more information visit www.Minimizer.com or e-mail info@minimizer.com.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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