Tuesday, January 16, 2018

Owner-operators gain ‘MICHELIN Advantage’


Thursday, March 31, 2011
Fritz Mueller, small fleet business segment manager for MICHELIN truck tire marketing, shows a customer how to use the Advantage Program website. (The Trucker: DOROTHY COX)
Fritz Mueller, small fleet business segment manager for MICHELIN truck tire marketing, shows a customer how to use the Advantage Program website. (The Trucker: DOROTHY COX)

LOUISVILLE, Ky. — For the first time ever, owner-operators in the United States can enjoy the benefits of the popular MICHELIN Advantage Program. Announced today at the 2011 Mid-America Trucking Show, Michelin Americas Truck Tires (MATT) expands its program to help even more trucking professionals with consistent program pricing, emergency road service (ERS), as well as safety and maintenance training information, stated a company news release.

Initially established for small fleets, the Advantage Program now includes owner-operators with from six to 99 trucks. Michelin is signing up new Advantage Program customers this week at its Mid-America Trucking Show booth (#36320) or online at the Michelin Truck Tires website.

“We’ve seen the popularity of the MICHELIN Advantage Program increase significantly as more and more people are realizing that you don’t have to be a big fleet to get an advantage or have a relationship with Michelin,” said Fritz Mueller, small fleet business segment manager for MICHELIN truck tire marketing. “For example, in January, Michelin doubled the number of customers who signed up for this program compared to the same month last year. Now, more trucking professionals that operate their own business will have additional opportunities to control their costs, save time and improve their safety.”

At home or on the road, the MICHELIN Advantage Program provides consistent program pricing on both new tire products and Michelin Retread Technologies retread products. Purchases can be made with any Visa, MasterCard or American Express credit card.

Program members also have access to MICHELIN ONCall emergency road service with no dispatch fee. Using the anytime, any-day service by calling 1 (800) TIRE-911, customers can get their truck back on the road quickly, saving them crucial time and money, said Mueller.

Members receive unique access to the MICHELIN Commercial Service Network, which provides consistent service from Network dealers with highly trained technicians, professional equipment, and casing management, all ensured by rigorous certification and audit standards, the company said.

The Advantage Program also supplies members with access to valuable resources on the Advantage Program website, including training information and maintenance tips and techniques, Mueller said. Along with regular e-newsletter updates on news, product updates and promotions, new this year are quarterly webcasts on important tire topics, such as CSA 2010, tire casing analysis and more, which members can view and also download to help them maintain safe truck operations.

Mueller noted that the site gives small business truckers the ability to know what to expect in terms of pricing, giving them predictability plus ease of recordkeeping. “They’re in the driver’s seat completely” with the program, he said, adding that it’s particularly important since tires are the second-highest expense for truckers.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelintruck.com) employs more than 21,400 and operates 18 major manufacturing plants in 16 locations.

Dorothy Cox of The Trucker staff may be contacted to comment at dlcox@thetrucker.com

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