Sunday, April 22, 2018

Rebecca Yoder, president of Elite Service Inc., named July WIT Member of the Month

Thursday, July 6, 2017

Breast cancer survivor Lynne Cover is at left with daughter Rebecca Yoder, president of Elite Service Inc. and Women In Trucking’s July Member of the Month.
Breast cancer survivor Lynne Cover is at left with daughter Rebecca Yoder, president of Elite Service Inc. and Women In Trucking’s July Member of the Month.

PLOVER, Wis. — Women In Trucking Association (WIT) has named Rebecca Yoder as its July Member of the Month. Yoder is president of Elite Service Inc., located in Pennsylvania.

Elite Service, a nationwide flatbed and specialty carrier, operates a fleet of 25 trucks and hauls a variety of freight, including building products, machinery, motors and equipment.

Yoder’s mother Lynne Cover is the company’s owner. In 2011, Cover completed breast cancer treatments. As part of that 26-week treatment, she underwent four surgeries and 26 chemotherapy treatments and 34 radiation treatments, yet still managed to miss only three days of work. Yoder says her mother’s outlook and faith continue to be an inspiration to her, the family and the company’s employees.

Upon completion of Cover’s breast cancer treatments in 2011, Yoder and her husband Ron had a truck painted and decaled to honor the perseverance of Cover. Financed through Paccar Financial, the Model 389 Breast Cancer Awareness Truck has become the company’s most recognized truck.

“My mom’s experience inspired us to do something to not only recognize her spirit and determination, but also to raise awareness and encourage more breast cancer screenings and to raise money for prevention and to help people with breast cancer and their families,” Rebecca Yoder adds.

Ron Yoder drives the breast cancer awareness truck, which has appeared in a number of parades, community festivities and fundraisers. It was one of 40 trucks to take part in an invitational customer truck show during an employee event at the Peterbilt Motor Co. plant in Denton in October 2016.

“We take pride in the trucks we operate and we like the fact that our trucks make a statement to our drivers, to our customers and to the community about the kind of company we operate, the kind of employer we want to be and the things that are important to us,” says Rebecca Yoder. Like Elite did with its Model 389 Breast Cancer Awareness Truck, the company encourages drivers to come up with ideas for honoring family members who have served in the military or for recognizing causes that are near and dear to their hearts.

WIT is a nonprofit association established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women and 17 percent of its members are men who support the mission.

WIT is supported by its members and the generosity of Gold Level Partners: Arrow Truck Sales, Bendix Commercial Vehicle Systems, Daimler Trucks North America, BMO Transportation Finance, Expediter Services, Great Dane, J.B. Hunt Transport, Ryder System, Inc., U.S. Xpress, and Walmart. Follow WIT on Twitter, Facebook, or LinkedIn. For more information, visit or call (888) 464-9482.



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