Tuesday, April 24, 2018

Shell Lubricants rolls out redesigned portfolio of products


Monday, July 25, 2011
Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. (Courtesy: SHELL LUBRICANTS)
Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. (Courtesy: SHELL LUBRICANTS)

HOUSTON — Shell Lubricants is rolling out a redesigned global portfolio of transmission fluids, gearbox oils, mobile hydraulic oils, gear and axle oils and greases for on- and off-highway vehicles and equipment.

The simplified product lineup is designed to make selecting the proper level of protection easier, according to Dan Arcy, OEM technical manager.

Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids.

All grease products are now under the Shell Gadus brand.

Shell Retinax, Shell Rhodina, Shell Albida and Shell Alvania are among the products now in the Shell Gadus portfolio.

“We developed our simplified portfolio of premium gear oils, hydraulic oils and greases to enable vehicle and equipment operators to select the products designed to deliver optimum value to their operations,” Arcy said. “These products can help improve system efficiency and ultimately help maximize productivity.”

The Shell Lubricants fleet and construction industry portfolios are designed to help maximize efficiency and help reduce cost of operation based on application and service, Arcy said, adding that the products were developed over many years of working with some of the world’s leading vehicle and equipment manufacturers.

“Shell Lubricants has developed a deep understanding of the challenges facing trucking fleets and construction equipment operators and has used this knowledge and experience to create technology-leading products,” Arcy said.

The redesigned portfolio features new packaging labels and product guides to aid choice, using new names, color coding and visual icons to indicate individual performance benefits.

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These changes are also designed to help reduce the risk of product misapplication in the factory environment.

As part of the redesign, Shell Lubricants also standardized packaging across the entire portfolio to make storage and stacking easier.

Shell Lubricants’ new portfolio of lubricants and greases is being rolled out globally, enabling a consistent product offering from market to market and enabling increased security of product supply, Arcy said.

“With many operations under pressure to maximize efficiency and increase output, the launch of the new lineup provides an ideal opportunity for customers to re-evaluate their lubricant needs,” he said.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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