Sunday, January 21, 2018

TCA Chair Russell Stubbs: During his term foundation laid for organization’s stability


Monday, March 27, 2017
by LYNDON FINNEY/The Trucker Staff

Russell Stubbs said Monday that during his term as chairman the association had laid a foundation that would ensure the future stability of TCA. (Photo: LYNDON FINNEY)
Russell Stubbs said Monday that during his term as chairman the association had laid a foundation that would ensure the future stability of TCA. (Photo: LYNDON FINNEY)

NASHVILLE, Tenn. — Truckload Carriers Association Chairman Russell Stubbs told delegates at the opening general session of the organization’s 79th annual convention Monday that the association was well positioned for the future.

“Where do I begin … we have had a busy year, so much so that it becomes difficult to quantify the changes and programs in place in such a short time frame of this speech,” Stubbs said.  “Critical to our future success, it was imperative that we lay the foundation from which the association can gain stability.

“TCA officers and staff were deliberate in the development of that foundation, focusing on operational practices, accounting, plant and equipment, responsibilities to the membership, realigning our resources and last but not least, defining personal business objectives and key result areas for each staff member.

“As we moved through the year, TCA leadership, consisting of our executive committee and board, not to mention staff, communicated a direction that our association was moving towards.  It was imperative we dramatically improve our value proposition to retain and increase our membership,” Stubbs, a third-generation TCA chairman said.  “Being relevant, timely and helpful to the members has become our endgame.  In doing so, it was important for us to define what we are for and not what we are against.”

At its board meeting last September, TCA finalized its vision and what the organization would focus on in the coming months and ensuing years to follow, Stubbs said.

“It is important to point out that our process was not done in a vacuum or without the involvement of our members, in fact, quite the opposite is true.  Aided by membership, through conversations and interaction, we are building a sustainable future for TCA,” he said. “Tomorrow, you will hear from [TCA President] John Lyboldt, about the current state of the association and the principles in which we, the membership, have communicated that are essential to broadening this endeavor so that our mission is truly consistent, focused and with the help from everyone in this room, attainable.”

Stubbs’ grandfather Stoney and his father Mit both served as TCA chairman.

 

 

 

 

 

 

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