NEW PLYMOUTH, Idaho — Truckstop.com, a provider of transportation technology and load board solutions, has made organizational changes within its leadership team.
Bill Vitti and Brent Hutto, the company's chief sales officer and chief marketing officer, respectively, have stepped into new leadership positions.
“We've grown so much over the last few years,” said Paris Cole, Truckstop.com’s CEO. “As the needs of our customers change, and as our own needs change, it's essential the company's organizational structure evolves to meet those needs.”
The company's CSO since 2015, Vitti will now take on the role of chief commercial officer. In his new position, Vitti will oversee the marketing and customer support teams within the company, while continuing to lead the sales department.
“Truckstop.com's vision revolves entirely around the customer, about creating a ‘better way’ for the freight community to grow and prosper,” Cole said. “Combining the support, sales, and marketing functions allows us to realize a more unified customer experience. Bill's background in this industry, and across our teams, make him perfectly-suited to better align our customers, our solutions, and our communications.”
CMO since 2013, Hutto has accepted the newly-created role of chief relationship officer for the company.
In this position, Hutto will devote his time to deepening the Truckstop.com connection with key associations and organizations, media outlets, and other industry partnerships. Hutto will also act as the company's key point of contact for industry relations.
“We've worked hard over the past 22 years to forge industry partnerships, but there's so much more we could be doing,” said Cole. “It's a basic rule, not only in business but in life: if you want to strengthen your relationships, you need to give them time and attention. Brent stepping into the CRO role illustrates our continued dedication to those values.”
With a host of technology solutions across the freight lifecycle, Truckstop.com helps carriers, brokers, and shippers grow their bottom line, make better decisions, and forge lasting connections with fellow freight professionals.
Cole said Truckstop.com offers qualified capacity solutions, transportation management software, load tracking, powerful rate comparison tools, integrated data solutions, a payment platform, insurance products, and more.