Thursday, April 26, 2018

Yokohama Tire video deals with reading tire sidewalls


Wednesday, July 14, 2010
Yokohama employee Paul Algarin, left, and racing champion Cameron Steele discuss reading a sidewall in this screen capture from the video. (Courtesy: YOKOHAMA TIRE CORP.)
Yokohama employee Paul Algarin, left, and racing champion Cameron Steele discuss reading a sidewall in this screen capture from the video. (Courtesy: YOKOHAMA TIRE CORP.)

FULLERTON, Calif. — How to read the sidewall of a tire is the subject of Yokohama Tire Corp.’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires.

Like the first Yokohama Tire Tips video, which displayed the importance of properly inflated tires and debuted June 6 to coincide with Tire Safety Week, the latest video is hosted by off-road racing champion and TV commentator Cameron Steele.

The video can be seen on Yokohama’s Web site (www.yokohamatire.com) and YouTube.

“Most consumers don’t fully understand what all the numbers and letters mean on a tire’s sidewall,” said Fred Koplin, Yokohama Tire director, marketing communications. “Cameron and Yokohama employee Paul Algarin explain everything in an entertaining way that’s easy to follow and understand. That’s the reason we are producing these videos: to teach consumers about all aspects of tires, including care and maintenance.” 

Koplin said future videos will focus on subjects such as ways to achieve better fuel efficiency and choosing the correct tire for a vehicle. The next video is slated for August.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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