Saturday, April 21, 2018

Yokohama announces price increase effective April 1


Friday, March 11, 2011
Yokohama is raising the price of tires because of increases in the cost of raw materials. (Courtesy: YOKOHAMA)
Yokohama is raising the price of tires because of increases in the cost of raw materials. (Courtesy: YOKOHAMA)

FULLERTON, Calif. — Yokohama Tire Corp. has announced it will implement a price increase of an average of  8 percent on all of its light and medium commercial truck tires in the U.S., effective April 1.

There will be in-line adjustments, as well, which will be announced at a later date.

According to Rick Phillips, Yokohama director of commercial sales, the rising cost of raw materials is the primary reason for the price increase.

“There are other factors as well,” said Phillips, “such as the costs associated with manufacturing and transportation. Though costs continue to climb, Yokohama remains committed to bringing to market the best commercial tires at competitive prices using our operational efficiencies and latest technology.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917.

For more information on Yokohama’s product line, visit www.yokohamatire.com.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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