Peterbilt launches owner-operator magazine

The Trucker News Services

9/28/2005

DENTON, Texas — Helping serve the needs of owner-operators through news, peer profiles and valuable specials on parts and services, Peterbilt Motors Co. has launched its new Pride & Class magazine, the company recently announced.

Published quarterly with a circulation of 100,000, Pride & Class is “a magazine about owner-operators, for owner-operators,” according to the introduction in the inaugural issue.

“The owner-operator segment is an important part of both Peterbilt’s heritage and its future,” Scott Pearson, Peterbilt’s assistant general manager of sales and marketing, said. “We want to give them special recognition with a Peterbilt publication of their own. Pride & Class will help strengthen the unique rapport Peterbilt has with owner-operators, saluting their entrepreneurial spirit and contributing to their success.”

Among the planned regular features of the new magazine, Pearson said, are a gallery of reader-submitted images, customer profiles and special offers for truck parts, services and Peterbilt merchandise.

Peterbilt will continue to publish its business-focused First Class magazine which is in its 25th year.

Pride & Class is available online in the publications section under Our Community at http://www.peterbilt.com. Complimentary subscriptions are available by request by writing Pride & Class Magazine, Attn: New Subscriptions, 21420 West. Greenfield Ave., New Berlin, Wis. 53146.

--The Trucker Staff