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Daimler says global sales to be more ‘than in any year since 2006’

Based on first data for December, Daimler Trucks expects to close 2013 with an encouraging sales growth for the full year. The final global sales figures will be presented at Daimler’s annual press conference on Feb. 6.

The Trucker News Services

12/27/2013

Daimler Trucks reports that it is nearing its sales target for 2013 and “to deliver more trucks than in any year since 2006.”

“Despite volatile markets,” the truck maker continued, “deliveries in the first 11 months of the year higher than in the same period of 2012.”

And the OEM continues to expect it will surpass last year’s sales figures.

Of course, these figures are not just for North America and also include bus sales in world markets as well.

“Daimler Trucks did very well this year, thanks to our extremely attractive product lineup and our growth offensive in new markets. Shortly before the end of the year, we expect that we will surpass last year’s sales figure of 462,000 units, as we previously announced, and thus achieve the best sales result since 2006”, said Dr. Wolfgang Bernhard, the Daimler AG Board of Management Member responsible for Daimler Trucks and Daimler Buses.

In the first 11 months of the year, the division delivered 433,600 vehicles of the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands. As a result, sales were 2 percent higher than in the same period last year, when 424,000 units were sold.

Based on first data for December, Daimler Trucks expects to close 2013 with an encouraging sales growth for the full year. The final global sales figures will be presented at Daimler’s annual press conference on Feb. 6.

Commenting on the outlook for 2014, Bernhard said: “Of course we plan to share in the moderate growth that the global truck market is expected to achieve in 2014. However, it’s still too early to make any predictions, because key regions continue to face uncertainties. For example in Europe it remains to be seen, how the introduction of the new emission standard Euro VI will affect sales in the first half of the year.

“It’s clear, however, that we have once again made major progress this year toward reaching our goal of selling more than 500,000 trucks in 2015. We are continuing to do all we can to strengthen our position as the leading global truck manufacturer. To achieve this, we are also systematically implementing our strategies for the respective sales regions.”

Sales were stable in the NAFTA region (Canada, U.S., Mexico), totaling 124,000 vehicles in the first 11 months of the year (Jan.-Nov. 2012: 123,600) even though the market contracted slightly. As a result, the market share in the medium-duty and heavy-duty Classes 6 to 8 rose significantly to 38.8 percent (33.9 percent).

The OEM credits the success to the new Freightliner Cascadia Evolution, as more than 22,000 units of this model were ordered between its market launch and the end of November, Daimler reported. The truck has only been produced since March 2013. Customers clearly appreciate the fact that the Cascadia Evolution consumes up to 7 percent less fuel than its predecessor.

While the truck market shrank by around 6 percent in Western Europe, sales at Daimler Trucks rose by 9 percent through November to 56,800 vehicles (Jan.-Nov. 2012: 52,000). The division’s market share of medium-duty and heavy-duty trucks rose to 24.2 percent (23.6 percent). Daimler Trucks was able to gain market share in all of the core European markets. This was also the case in Germany, even though the German market contracted by almost 9 percent, Daimler officials stated. In Mercedes-Benz’ home country, Daimler Trucks sold 28,200 vehicles in the first 11 months of the year, boosting its sales slightly by 1 percent (Jan.-Nov. 2012: 27,791) and causing its market share to rise to 40.4 percent (39.3 percent).

Business also improved for Daimler Trucks in Brazil, which is Mercedes-Benz’ biggest truck market. Daimler Trucks was able to benefit from its locally produced Mercedes-Benz trucks and increased deliveries by more than one third to 37,300 vehicles in the first 11 months of the year (Jan.-Nov. 2012: 27,500). The division’s market share reached 24.4 percent (26.0 percent). The market as a whole expanded by 14 percent. It should be mentioned, that the sales figures for the first 11 months of 2013 include several major contracts, which have not yet been reflected in the vehicle registration figures that are relevant for determining market share.

In Asia, sales have been affected by highly volatile and varied market developments in the year to date. In Japan, deliveries rose by seven percent in the first 11 months of the year, to 34,400 units (Jan.-Nov. 2012: 32,000). The demand for trucks was boosted by a government economic stimulus program. Daimler Trucks’ market share remained relatively unchanged at 20.2 percent (20.5 percent).

In India the overall truck market declined almost 30 percent, due to an unexpectedly pronounced economic slowdown. Even though the Indian Daimler Trucks brand BharatBenz started from scratch, it nonetheless managed to come in fourth in the country’s medium-duty and heavy-duty truck segment

In 2013 the division also intensified its cooperation with partners in China and Russia. Beijing Foton Daimler Automotive Co., Ltd. (BFDA), which launched production in mid-2012, is the first 50-50 joint venture in the Chinese truck segment between a local and a foreign partner.

The trucks from BFDA are sold under the Auman nameplate. The joint venture sold around 94,000 vehicles during the first 11 months of the year.

In Russia, the partnership between Daimler Trucks and the market leader Kamaz is making good progress. Since 2013, Mercedes-Benz truck cabins are installed into Kamaz’ new generation of trucks. Daimler Trucks has been delivering diesel engines and axles to Kamaz since November 2012.

The Trucker staff can be reached to comment on this article at editor@thetrucker.com.

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