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Montgomery Transport feeding drivers from new food truck named ‘Breaker 1-Swine’

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After the idea came from a brainstorming session about recruiting, Montgomery Transport’s marketing team hired a chef consultant to work with Concession Nation to help create the food trailer concept for Breaker 1-Swine from the ground up. (Courtesy: MONTGOMERY TRANSPORT )

BIRMINGHAM, Ala. – Montgomery Transport & Entities has begun feeding professional over-the-road drivers throughout the industry with the launch of a new mobile eatery, Breaker 1-Swine, the name obviously a spin-off of the almost forgotten trucker slang term “breaker, breaker one nine.”

This 24-foot food trailer will serve Friday lunches to Montgomery Transport staff and drivers each week as a gesture of gratitude for all the hard work they do week in and week out, according to CEO Rollins Montgomery.

In addition, Breaker 1-Swine will travel around to nearby shippers and industry events to serve other Montgomery entity professional flatbed drivers and driver prospects.

“We saw a need for more accessible food for professional drivers as they wait at shippers, and although our drivers get home on the weekends, we’re excited to provide a taste of comfort while they’re on the road,” Montgomery said. “Breaker 1-Swine will serve as a token of our gratitude and a demonstration of our commitment to improving the quality of life for our professional drivers.”

Flatbed drivers of the Montgomery entities (Montgomery Transport, MT Select, MT Dedicated and RM Logistics) receive complimentary “driver-themed” dishes from Breaker 1-Swine both on the road and when the mobile eatery is parked at headquarters.

Staff and drivers have their choice of everything from “heavy haul” entrees like the Big Rig Beef Sandwich, the Bandit Burger and the OD Dog (complete with foot-long hot dog extending beyond the bun, of course) to “bungees” such as Bobtail Parm Tots featuring white truffle and parmesan, golden-fried Mac Haul Bites, and the shoestring Fry Stack “tarped” with melted cheese.

Born out of an over-dinner brainstorming session about innovative recruiting, it occurred to Montgomery that a food truck could be the ideal solution to the challenge of finding creative ways to tap into the existing skilled labor pool.

Montgomery contacted his marketing team, and they went to work creating what would eventually become Breaker One-Swine.

The team hired a chef consultant to work with Concession Nation to help create the food trailer concept from the ground up.

The Montgomery team worked alongside Flex Digital to come up with a logo that embodied the spirit of the cuisine served as well as the exterior wrap design on the trailer.

Then, in the true spirit of keeping things in the Montgomery family, a Montgomery professional driver picked up the trailer from Deerfield, Florida, to bring it back home to Birmingham.

Anna Lacy McMains, director of marketing for Montgomery Transport, noted that this endeavor was a true labor of love.

“We learned a lot about what it takes to open and run a restaurant establishment and we’re excited to be able to serve our team and other driver prospects quality menu items named after the industry specifics they’re so familiar with,” McMains said.

On February 6, Breaker 1-Swine served its first official meal to one of the company’s most tenured drivers, a seven-year Montgomery Transport veteran.

This trucker-centric food trailer is also slated to serve as an innovative mobile recruiting tool. Prospective drivers will be asked to fill out a short form application asserting their interest and contact info in exchange for free Breaker 1-Swine meals.

“Skilled labor, in general, is a very large challenge our entire economy is faced with today,” Montgomery said. “We knew we had to provide an innovative solution that could reach out to different skilled labor pools and penetrate areas most could not reach.”

For more information, visit driveformontgomery.com.

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1 Comment

1 Comment

  1. Richard Youell

    February 13, 2019 at 3:26 pm

    Montgomery goes over and above other transport companies and it juat keeps getting better.

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The Nation

Diesel heads up 4 cents a gallon to $3.006

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Diesel prices jumped 4 cents a gallon to ring up Tuesday at $3.006. (The Trucker file photo)

For the past several months, including the end of 2018, all the “experts” said oil (and consequently diesel) was going nowhere but up. It had to, they reasoned, after prices had almost literally scraped the bottom of the barrel.

Then oil and diesel both went down for weeks. After that it stayed the same.

Now diesel prices are finally up — 4 cents a gallon — to $3.006 a gallon Tuesday from $2.966 a gallon last week.

Normally, diesel prices would have been announced Monday, but since it was President’s Day, diesel prices were released Tuesday.

And it may be a testament to how long prices had been going down or stayed flat that none of the U.S. Information Administration’s 10 reporting regions were clocking $4-a-gallon diesel, not even California, where diesel was ringing up at $3.739.

Also, four regions were still below $3 a gallon as of Tuesday.

And although 4 cents a gallon for the on-highway national average was a significant jump from the week before, the Lower Atlantic and Midwest regions each jumped 5.5 cents a gallon. Diesel in the Lower Atlantic sector went from $2.872 last week to $2.927 Tuesday while in the Midwest, diesel prices went from $2.849 last week to $2.904 today.

The Gulf Coast had the lowest prices at $2.809 a gallon, up 3.3 cents from the week prior.

Is this the start of an upward trend? It’s hard to know what oil prices will do in a global economy that is teetering since what seems like a bandwagon jump out of the European Union.

Meanwhile, oil was trading up:

U.S. crude added 48 cents to $56.07 per barrel in electronic trading on the New York Mercantile Exchange after gaining $1.19 on Monday. Brent crude, used to price international oils, lost 16 cents to $66.34 per barrel, The Associated Press reported.

For diesel prices by sector, click here.

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The Nation

Ohio governor to reveal gas tax hike plan Thursday

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Ohio's tp Transportation Department executive says the state is facing an "impending crisis" unless more road funding is provided. (The Trucker file photo)

COLUMBUS, Ohio — Gov. Mike DeWine says he’ll announce Thursday his proposed recommendation for increasing the state’s gas tax to deal with a chronic shortfall in spending on road construction.

DeWine, a Republican, says there are no other solutions outside a gas tax increase, while warning that any increase simply keeps Ohio from falling behind.

He wouldn’t provide details or say what the proposed increase will be. He spoke at an annual forum sponsored by The Associated Press.

DeWine says the increase is “just to keep us where we are today.”

The head of the Ohio Department of Transportation director said earlier this month that Ohio’s road maintenance and infrastructure are facing an “impending crisis” unless more funding is provided.

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The Nation

OOIDA Foundation issues information it says debunks driver shortage ‘myth’

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Most carriers with high turnover do so by design, says OOIDA President Todd Spencer. “They could deal with driver turnover by offering better wages and benefits and improved working conditions,” he said.

GRAIN VALLEY, Mo. — The Owner-Operator Independent Drivers Association’s research foundation published two new documents it says debunks the driver shortage “myth.”

A fact sheet explains how the industry isn’t afflicted with a shortage of drivers, but is actually plagued with overcapacity and driver retention, the foundation reported.

A second, accompanying document talks about how wages have decreased for truck drivers at large carriers and many have moved toward smaller fleets.

Last year, the association also created a short video that explains why there is high turnover as opposed to a shortage.

“We are concerned about the perpetuation of a myth of driver shortage,” said Todd Spencer, OOIDA President. “This misinformation is used to push agendas that are harmful to the industry and highway safety.”

To address the supposed driver “shortage,” some organizations have suggested that the age requirement to obtain a commercial driver’s license should be lowered from 21 to 18.

“If safety is the top priority when considering a change to a regulation, when it comes to age, the number should be raised, not lowered.” Spencer said.

OOIDA also contends that any issue with retention could be mitigated with other solutions that would be safer for all highway users.

For example, compensation has been shown to be tied directly to highway safety, as revealed in studies that suggest there is a strong correlation between driver pay and highway safety, Spencer said.

“Most carriers with high turnover do so by design,” he said. “They could deal with driver turnover by offering better wages and benefits and improved working conditions. But putting younger drivers behind the wheel of a truck isn’t the solution because it does nothing to address the underlying issues that push drivers out of the industry. It merely exacerbates the churn.”

The Owner-Operator Independent Drivers Association is the largest national trade association representing the interests of small-business trucking professionals and professional truck drivers. The association currently has more than 160,000 members nationwide. OOIDA was established in 1973 and is headquartered in the greater Kansas City, Missouri, area.

 

 

 

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