STEELE, N.D. — TravelCenters of America (TravelCenters), a nationwide operator of the TA, Petro Stopping Centers and TA Express travel center networks, said the newly rebranded Steele, N.D., Coffee Cup Fuel Stop as a TA Express has officially opened.
It is the first franchise to rebrand and open as a TA Express.
The new TA Express is located at Interstate 94/ North Dakota Highway 3, Exit 200 in North Dakota.
This is the first of four Coffee Cup Fuel Stops rebranding as TA Express, thus joining TA’s total nationwide network of 258 travel centers.
The remaining Coffee Cup Fuel Stops that will be converting to TA Express are in South Dakota in the cities of Vermillion, Summit and Hot Springs.
The operator, Heinz, Inc., also plans to build two new TA Express travel centers in Rapid City and Sioux Falls, South Dakota.
“Today is a great day, as we welcome the Coffee Cup team to the TravelCenters of America family,” said Barry Richards, president and COO of TravelCenters. “The team has been working hard since the agreement was signed to get the site systems and branding changed over to TA Express. This new facility provides professional drivers all the benefits one would expect at any TA nationwide.”
Amenities at the location include:
- Shell-branded gasoline with 16 fueling positions
- 7 diesel fueling lanes
- 75 truck parking and 50 auto parking spaces
- Caribou Coffee, Pizza Hut Express and Subway quick-service restaurants
- Laundry room
- 3 driver showers
- An outdoor picnic area, children’s playground and pet area
Plans for improvements and amenities to be added to the Steele location include the addition of a Cinnabon, five additional driver showers and a three-bay TA Truck Service repair facility.
Professional drivers will also be able to earn and redeem UltraONE loyalty program points at all of the rebranded locations.
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