BRISTOL, Tenn. — This year’s annual Shell Rotella SuperRigs truck beauty contest kicks off Thursday, June 25, at the Bristol Motor Speedway; the event continues through Saturday, June 27.
During the 44th annual event, owner-operators from across the U.S. and Canada will compete for more than $25,000 in prizes — not to mention bragging rights. In addition, 12 trucks will be selected to star in the 2027 Shell Rotella SuperRigs calendar.
Big Rigs Are the Boss
This year’s theme is Big Rigs Are the Boss. From polished chrome and custom paint to bold lighting and one-of-a-kind truck designs, SuperRigs brings together drivers, families, fans and the local community for three days of competition, entertainment and celebration.
“Shell Rotella SuperRigs has always been about more than impressive, hard-working trucks,” said Julie Wright, Shell Rotella brand manager. “It is about honoring the people behind the wheel and the pride they put into every mile
“We are thrilled to bring the 44th annual competition to Bristol Motor Speedway, a venue known for passion, performance and unforgettable moments, while celebrating the drivers who help keep our world moving,” she continued.
About the Competition
Shell Rotella SuperRigs is open to actively working trucks only. Industry judges evaluate trucks based on exterior appearance, design, finish quality, originality, detail and workmanship.
Awards will be presented in more than 10 categories, including Best of Show, best chrome, best lights, and additional specialty awards.
The competition is free to enter, and attendance is open to the public at no cost.
Event Highlights
Truck Light Show
The Best Lights competition will turn Bristol Motor Speedway into a glowing display of color, chrome and custom lighting as contestants compete for one of the event’s most popular honors.
Entertainment
Attendees can enjoy a DJ set to keep the energy high throughout the evening, followed by a fireworks show on Friday night.
Family and Community Activities
The weekend will feature a dedicated family fun area with activities for all ages, including bracelet making, coloring sheets, RC cars, sidewalk chalk, bubbles, cornhole and Plinko, along with food trucks and more.
Join the Excitement Online
Not able to attend the event? No worries! The Virtual People’s Choice Award gives drivers and fans another way to participate in the 2026 Shell Rotella SuperRigs celebration. Fans can vote online for their favorite rig, helping recognize one standout truck and driver with this special honor.
Voting is open until 5 pm Central time on June 26, 2026. Each vote not only brings a driver closer to the coveted People’s Choice Award; it also contributes to a noble cause. For every vote received, $10 will be donated to the St. Christopher Truckers Relief Fund, which aids truckers in need.
To cast your vote, visit https://www.srregistration.com/peoples-choice.
The People’s Choice winner will be announced during the SuperRigs awards ceremony on Saturday.
For more information and a complete schedule of this year’s events, visit rotella.com/superrigs.
Linda Garner-Bunch has been with The Trucker since 2020, picking up the reins as managing editor in 2022. Linda has nearly 40 years of experience in the publishing industry, covering topics from the trucking and automotive industry to employment, real estate, home decor, crafts, cooking, weddings, high school sports — you name it, she’s written about it. She is also an experienced photographer, designer and copy editor who has a heartfelt love for the trucking industry, from the driver’s seat to the C-suite.
