ALEXANDRIA, Va. — NATSO, representing truck stops and travel centers, is announcing the installation of its new slate of officers following its spring 2026 board of directors meeting.
Matt Mildenberger, president and CEO of Mittens Travel Center, Oakley Kansas TA, was affirmed as the 2026 chairman after assuming the role in late 2025. Mildenberger succeeded Joe Zietlow, industry and trade association manager for Kwik Trip Inc., who retired in 2025.
“I am proud to have the opportunity to lead NATSO and work with such a dedicated team of travel centers and fuel retailers, NATSO members and staff,” Mildenberger said. “The travel center industry is changing faster than ever, driven by an increasingly competitive landscape, evolving regulations and changing customer demands. I look forward to leading NATSO through the current industry transition while strengthening the culture of innovation necessary to ensure our industry’s long-term profitability and success.”
2026 NATSO Appointments
Additional appointments include:
- Raina Shoemaker Fromm, co-owner of Shoemaker’s Travel Center and past chair of NATSO’s government affairs committee, as chair-elect.
- Bob Wollenman, general managing partner of Deluxe Truck Stop, will serve as immediate past chair.
- Marko Zaro, CEO at Road Ranger, will continue to serve as secretary/treasurer.
“I look forward to working with Matt, who is widely recognized as a prominent voice of the independent fuel retailing locations,” said Max McBrayer, NATSO president, CEO. “In the coming year, as we focus on the needs of NATSO’s members relative to the broader industry landscape, I am enthusiastic about supporting Matt as he takes on the role of Chairman and working with the entire Board of Directors.”
The NATSO board of directors also appointed:
- Jason Nordin, CEO of Travel Centers of America, chain director.
- Kris Roach, president and CEO, LV Petroleum, at-large director.
- Chris Heinz, director of operations & finance, Heinz Inc. and Coffee Cup Fuel Stops & Convenience Stores, independent director.
- Shahin Momin, vice president of operations, Pat’s Travel Center, will serve as the NATSO Foundation, chairman of the board in 2026 and ex officio member of the NATSO Board.
The complete 2026 NATSO Board of Directors includes:
- Mildenberger.
- Shoemaker Fromm.
- Wollenman.
- Zaro.
- McBraye.
- Momin.
- Ted Augustine, at-large director, 24/7 Travel Stores
- Heinz.
- Gary Hoogeveen, chain director, Pilot Corp.
- Herb Hargraves, at-large director, Sprint Mart.
- Victoria Hendon, at-large director, Danny’s Truck Wash & Service Center.
- Frank Love, chain director, Love’s Operating Companies Inc.
- Bruce Morgan, chain director, QuikTrip Corp.
- Nordin.
- Andy Richard, at-large director, Sapp Bros. Inc.
- Kris Roach, at-large director, LV Petroleum.
- Elizabeth Waring, at-large director, Johnson & Johnson.
- Jeremie Myhren, allied director, ONRAMP.
- Steve Yawn, allied director, McLane.
Dana Guthrie is an award-winning journalist who has been featured in multiple newspapers, books and magazines across the globe. She is currently based in the Atlanta, Georgia, area.
