Brian Everett

About Brian Everett

Brian Everett is the group publisher and editorial director of Redefining the Road, the official magazine of the <a href="https://www.womenintrucking.org/" target="_blank" rel="noopener">Women In Trucking Association (WIT)</a>. He is heavily involved in strategic counsel for WIT and managing the association’s annual Accelerate! Conference & Expo. Everett has a reputation as the “go-to guy” for marketing in the transportation and logistics industry. That’s because he has more than 30 years marketing, communications, and sales experience in transportation, warehousing, and logistics, with a special expertise in business strategy, B-to-B marketing, and association management. He also is senior partner of MindShare Strategies. Everett regularly provides marketing counsel to the firm’s key accounts. He is particularly well-connected to shippers as the former Executive Director of the National Shippers Strategic Transportation Council (NASSTRAC) and is the group publisher and editorial director for Food Chain Digest and Food For Thought, the official magazine and member e-newsletter, respectively, of Food Shippers of America. Everett also was Director of Marketing for C.H. Robinson for 10 years, and helped transform this low-profile company to one of the world's most widely known brands in the third-party logistics market when it went public in 1998. He also was CEO of the Transportation Marketing & Sales Association (TMSA) for approximately 20 years, and has provided counsel in business strategy, marketing and sales for leading companies in MindShare Strategies' client portfolio, including Saddle Creek Logistics Services, the American Logistics Aid Network (ALAN), LeSaint Logistics/TAGG Logistics, RWI Logistics/RWI Transportation (part of the Castellini Group of Companies), Satellite Logistics Group, UPS, Line Drive Trucking, and H&M International Transportation, to name a few. Everett has served on the board of directors for the International Association of Business Communications at the international, regional, and local chapter levels; on the Council of Supply Chain Management Professionals (CSCMP) Twin Cities Roundtable; and was the Chairman of the Transportation Track for a recent Warehousing Education Research Council (WERC) annual conference. In fact, in recognition of his career experiences and passion for industry involvement, Everett was named the youngest recipient of TMSA’s “Lifetime Achievement Award.”

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