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Howes says its updating look around clarity, improved messaging

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Accompanying the new brand effort, Howes has chosen to help portray its identity through a new St. Bernard logo which the company says will serve as the new brand mark and represent the strength, loyalty, dependability and trust that form the foundation of the company. (Courtesy: HOWES)

NORTH KINGSTOWN, R. I. — Howes is rolling out a new look.

For almost a century, Howes has provided its customers with additives that are designed keep up with changing fuels, engines and injector systems.

Now, Howes is updating its look to match.

The new brand look is centered around clarity and improved messaging, making it easier for customers to quickly purchase the Howes product that best suits their needs, according to new employee Phil Colacchio, vice president of marketing, who has spearheaded the initiative.

Unique and creative, the Howes brand platform will flow from the packaging on shelf all the way through to its new, easy to navigate website that will be launched this month, he said.

“The Howes family was ready to shake things up. Joining the team and helping to improve customer satisfaction has been a wonderful opportunity, and an effort that we are intent on continually improving,” Colacchio said. “We’re thrilled with our new brand look and how it clearly identifies each individual product and communicates what each product does and how to use them. By using distinct colors to differentiate the products and helpful icons to point out their features and benefits, the new branding offers a very simple purchasing experience.”

Best known for its flagship product, Howes Diesel Treat, Howes offers a complete line of additives and lubricants for diesel fuel, gasoline, and even oil.

“We want our customers to know that we are more than just a winter additive company and that we offer the best performing products for all of your additive needs,” said Howes President Robert Howes. “Products that work in trucks, tractors, RV’s and even home heating oil. Plus, we still carry my great grandfather’s original secret formula; a Multi-Purpose Lubricating and Penetrating Oil that, to this day, surpasses all other products in its class. In short, we make the most reliable performance fluids for moving parts and vehicles and we want to help you easily find the one that you need when you need it.”

The new branding effort brings more than just a new visual identity for Howes. It highlights the family’s core values and culture. For many years, Howes has used the tagline “Professional Grade Performance Since 1920.”

Accompanying the new brand effort, Howes has chosen to help portray its identity through a new St. Bernard logo which will serve as the new brand mark and represent the strength, loyalty, dependability and trust that form the foundation of the company, Howes said.

“Never releasing a product with which we are completely satisfied, we tirelessly test and test again, until every product we make is proven safe and effective, according to Rob Howes II, vice president of strategic development.

“All of our products are safe to use and contain absolutely no alcohol or harmful solvents. Our products are tested in and out of the lab by experts, by us personally, as well as by our customers,” Rob Howes said. “We refuse to release any product that is merely average, we strive for excellence. If it’s a Howes product, it’s a reliable product. We make sure of it. You don’t even have to take our word for it. Ask a friend, ask a colleague, ask anyone who has used it and they’ll tell you, this stuff works.”

As a fifth generation, family owned and operated company, Co-Owner Deb Howes said the company is committed to providing its customers with not only the best products, but with the ultimate in industry knowledge and customer service.

“This is not just a business to us. This is our legacy,” Deb Howes said. “This is our family, and that extends beyond our office doors to our employees, our distributors, our customers. They are all family to us. Their success is our success and vice versa. That’s why we put 100 percent into every product we make, and why we stand behind each one whole heartedly.”

Howes earns trust not by just the superior products they put out, but by really being there when they are needed, said Vice President of Business Development Erika Howes. “We answer our phones when someone calls, you aren’t greeted by machines and recordings,” commented Erika Howes, vice president of business development. “We are out in the field, we are talking face to face with people and we listen to what they have to say. We are always looking to learn all we can about people’s needs. It’s one of the things that make this change so exciting. We saw that our customers needed more, and in our commitment to excellence, we’re dedicated to giving them just that.”

The new brand will be unveiled at the Mid-America Trucking Show March 28-30 in Louisville, Kentucky.

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Utility Trailers Glade Spring, Virginia, plant receives Liberty Mutual safety award

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Glade Spring plant employees gather to celebrate the company’ safety award. Back row frim left, Ralph McMahan, Richard Carver, Rick Mitchell, Michael Phipps, Derrick McGhee, David Sturgill, Sam Hawkins, Tim Jones, Tim McVey. Middle Row: Sam Cassell, Marc Worley, Clarissa Bise, Lucas Jordan, Jeremy Casey, Coy Stokes, Linda Williams, Jeff Hendricks, Odie Barker Front Row: Keith Walsh and Richard Williams. (Courtesy: UTILITY TRAILER MANUFACTURING CO.)

CITY OF INDUSTRY, Calif. — Utility Trailer Manufacturing Co., said that its Glade Spring, Virginia, manufacturing plant has received the Liberty Mutual Silver Safety Award from Liberty Insurance.

The award is based on the days away, restricted and transferred (DART) rate, which is calculated from the number of hours worked relative to the number of accidents at the plant

In 2018, Utility’s Glade Spring plant had a DART rate of only 1.36, with over 1.3 million worked hours. The average DART rate for the trailer manufacturing industry is significantly higher, at 3.9.  A Silver Safety Award is presented for DART rates that are at least 40% lower than the industry average rate.  The Glade Spring plant’s DART rate was nearly 1/3 of the industry rate.

“Receiving a safety award is an honor and takes a total team effort to accomplish. Keeping safety at the forefront everyday with employee participation is key to earning such an award. Employees identifying hazards, removing them, or managing them in the workplace, keeps us all safe,” said Keith Walsh, Utility’s Glade Spring Environmental Health & Safety (EHS) Manager.

“This is the fifth Liberty Safety Award for the Glade Spring plant. This is a huge honor, particularly considering less than 0.5% of Liberty’s customers receive this award. More importantly, our employees are continuously focused on the safety of themselves and each other,” said Bob Griffis, corporate EHS manager for Utility Trailer Manufacturing, Co.

“Walking through the front door of the Glade Spring facility, the commitment this team has toward safety is obvious,” said Sam Cassell, Utility’s Glade Spring plant manager. “It is reflected by the five safety awards hanging on the wall. Each of our over 700 team members were part of achieving each of those awards. An award like this is more than a commitment towards doing the job safely, it is a commitment each team member has toward each other. Many of our employees will stop others, even managers, to point out safety issues. That is a commitment toward safety and to each other. I cannot express how proud I am of each person on the shop floor.”

Richard Williams of Liberty Mutual Insurance, Risk Control Services, presented the Safety Award to a group of Glade Spring employees on behalf of all Utility’s Glade Spring employees.

Utility Trailer Manufacturing Co. was founded in 1914 and designs and manufactures dry freight vans, flatbeds, refrigerated vans, Tautliner curtain-sided trailers, and aerodynamic technologies. Utility currently operates six trailer manufacturing facilities across North America.

For more information, visit www.utilitytrailer.com.

 

 

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Carrier Transicold upgrades dealer locator app

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The Carrier Transicold Dealers smartphone app for Google Android devices and Apple iOS devices has been improved with new features and expanded functionality. (Courtesy: CARRIER TRANSICOLD)

ATHENS, Ga. — Carrier Transicold’s free app for mobile devices that helps refrigerated truck operators find nearby Carrier Transicold dealerships has been upgraded with a fresh appearance, a significantly expanded dealer database and helpful new user features.

Now called “Carrier Transicold Dealers,” the app works with smartphones and tablets, so drivers can quickly and easily locate and connect to service operations throughout the United States, Canada, Mexico and, thanks to the 2019 update, Central America, South America and the Caribbean, according to Mary Udry, marketing manager, Carrier Transicold.

“The improved app now covers the entirety of the Americas – more than 300 dealerships in all,” Udry said. “And for the first time, it offers users multi-language support, enabling the choice of English, French, Spanish or Portuguese. The look and feel of the app has been modernized, making it more intuitive to use, and the amount of helpful reference material has been expanded.”

As part of the app’s expanded offering, Carrier Transicold Dealers now enables access to more operator manuals for current and legacy Carrier Transicold truck and trailer refrigeration systems, heating systems and auxiliary power units (APUs). As before, the app includes a convenient alarm code list for the Carrier Transicold APX control system, providing descriptions of potential problems and corrective steps for different warnings.

The “Nearby Dealers” function finds the closest dealer to the user’s location, including a map, address, contact details and hours of operation. Depending on device and connection, the app can auto-dial the dealership and can help provide navigation to the dealership. Where applicable, quick links are provided to connect to individual dealer websites or to share dealership details via an emailed link to content within Carrier Transicold’s online dealer locator at https://locator.ttdealers.carrier.com/

Most of the app’s resources require a cell or wi-fi connection, however the dealer lookup menu is available offline – users can always find dealers by selecting a country, plus state or province if applicable, from alphabetical listings.

Carrier Transicold Dealers works on smartphones and tablets using Google’s Android and Apple Inc.’s iOS operating systems. The latest version (3.0) can be downloaded through Google Play or the Apple App Store.

For more information, visit www.transicold.carrier.com. Follow Carrier on Twitter: @SmartColdChain.

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J.J. Keller offering new video monitoring platform

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Using artificial intelligence to detect and record dangerous driving behavior, the new video platform offers an end-to-end solution for fleets interested in improving driver behaviors that will result in better CSA scores and safer highways. (Courtesy: J.J. KELLER

NEENAH, Wis. — The new J.J. Keller Encompass Video Event Management and Dash Cam Pro are now available.

Using artificial intelligence to detect and record dangerous driving behavior in combination with the advanced reporting and diagnostic capabilities of J.J. Keller’s compliance dashboard, the platform offers an end-to-end solution for fleets interested in improving driver behaviors that will result in better CSA scores and safer highways, according to Tom Reader, senior director of marketing.

“This is one of many substantial new product and service releases for the Encompass® Fleet Management System in 2019,” Reader said. “We’re excited to continue offering technologies and advisory tools our customers depend on to improve performance and make informed safety decisions for their fleets.”

Beyond using dash cam technology to capture video footage of events and accidents, fleets can use the data provided to build better coaching programs, exonerate innocent drivers, and reward drivers for good behavior.

The compliance dashboard allows companies to perform queries by overall fleet performance and by driver, including:

  • Top drivers: Drivers with the lowest incident rates
  • Event rates and trends: Frequency of driving behaviors
  • Coaching required: Drivers with events

Find more information and videos of driving events captured by the dash cam by visiting KellerEncompass.com/Dash-Cam-Pro.

J.J. Keller & Associates, Inc. is a well-known name in safety and regulatory compliance. Since its beginning as a one-man consulting firm in 1953, the company has grown to over 1,400 associates serving more than 600,000 customers — including over 90% of the Fortune 1000 companies.

The company’s subject-matter spans nearly 1,500 topics, and its diverse solutions include ELogs and mobile technology; training via online courses, streaming video or DVD; online management tools; managed services; consulting services; online and print publications; forms and supplies.

For more information, visit JJKeller.com.

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