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A matter of focus: Trucking research group releases list of top priorities for 2023

Earlier this year the American Transportation Research Institute (ATRI) released its top research priorities for 2023. The final list, compiled by ATRI’s Research Advisory Committee (RAC) was approved by the board of directors, led by ATRI Chairman Derek Leathers of Werner Enterprises, in early May. The Top 5 priorities were announced during ATRI’s mid-year meeting in June. ATRI describes the list as “a diverse set of research priorities designed to address some of the industry’s most critical issues.” These priorities include the following. Expanding truck parking at public rest areas The lack of available truck parking is perennially ranked by drivers as a top concern, ATRI noted. This research will examine the needs of truck drivers. In addition, the group will develop best practice case studies and use data provided by drivers to identify strategies for expanding truck parking capacity available at public rest areas. Several states have already made strides in creating truck parking at public rest areas. Earlier this year, The Missouri Department of Transportation (MoDOT) permanently closed the southbound Platte County Interstate 29 (Dearborn) and Clinton County Interstate 35 (Lathrop) rest areas as work began to convert the facilities to commercial vehicle parking. As part of the project, the current rest area buildings will be removed, additional truck parking will be added, and vault toilets will be installed, a MoDOT news release noted. MoDOT has contracted with Emery, Sapp & Sons on the $3.8 million project, which is expected to be completed by the end of October this year. Identifying barriers to entry for female truck drivers According to ATRI, women comprise less than 10% of the truck driver workforce, despite research showing that female drivers are generally safer than their male counterparts. This research will identify gender issues and proactive steps the industry can take to make truck driving careers more appealing to women. Already, organizations such as the Women in Trucking Association (WIT) are working to help address these concerns. “The Women In Trucking Association is dedicated to encouraging companies to create a safer work environment for women in our industry,” said Ellen Voie, founder of WIT. In a 2022 white paper titled “Addressing Gender Bias and Harassment in the Trucking Industry,” WIT reported that, while a majority of poll respondents (55%) said that the trucking industry overall is safe for women, many have experienced verbally offensive comments or verbal threats within the last five years. Complete Streets impact on freight mobility The U.S. Department of Transportation’s Complete Streets program is designed to make transportation accessible for all users, including pedestrians, bicyclists, and transit riders. However, according to ATRI, planning decisions to deploy complete streets often negatively impact freight transportation and those who rely on truck-delivered goods. This study will quantify these impacts and recommend approaches for transportation planners to streamline freight movement. While U.S. Secretary of Transportation Pete Buttigieg hasn’t directly addressed how the Complete Streets program might affect the freight industry, he and the Biden administration have pledged their support to the trucking industry and its many concerns. “For all of those whose workplace is infrastructure, roads, bridges, highway interchanges, and more that we’re working on right now, we’re working to make that a better workplace with funding levels not seen since the interstate highway system was created in the first place,” Buttigieg said at the American Trucking Associations’ Management Conference & Exhibition last fall. “I want to express my optimism on everything that we can deliver together. My hope is that we will be looking back on the 2020s as a period when trucking modernized its future while staying true to its finest traditions.” Examining the diesel technician shortage Industry analysts cite the trucking industry’s challenges in recruiting and retaining technicians as being just as critical as the driver shortage. Researchers will work with government entities and industry members to identify the factors underlying the shortage, including mapping career attributes to workforce needs and assessing high school-level vocational training availability, industry recruitment practices, and competing career opportunities. “The ongoing shortage of diesel technicians continues, and I believe worsened during COVID, and hasn’t recovered from the loss of technicians during that time,” said Brian Gast, vice president and divisional CFO for JLE Industries. “We operate in a ‘small pond’ in Dunbar (Pennsylvania) where our shop is located, so we may be more affected than others when looking to expand our team,” he continued. JLE depends on relationships with a network of partner dealerships throughout the Northeastern U.S. Technology plays a role in solving the issue as well. “At JLE, we like to think of ourselves as a technology company that operates trucks, so we have spent a good bit of time implementing technology in the maintenance arena that ties into our operating software,” Gast explained. “Our maintenance and dispatch software talk with each other, so that our dispatch team always knows where their unit stands in the repair process, what repairs are needed, and when they can begin to plan the next load or make the truck available so the driver can plan a load for themselves in order to maximize utilization,” he added. The cost of driver detention Truck drivers and motor carriers consistently rank driver detention at customer facilities as a top industry concern. This research, supported by shipper groups, will include quantitative data collection to identify detention impacts, costs, and strategies for minimizing detention. “The problem in solving the detention time crisis … that’s a great question,” said David Heller, senior vice president of safety and government affairs for the Truckload Carriers Association (TCA). “I don’t necessarily have a firm answer. I can tell you how to fix it, but I can’t tell you why it’s not fixed.” Communication among carriers, drivers, shippers, and receivers and already available data are two possibilities, he said. “Plain and simple, what’s wrong with this issue is that drivers are being held up, thus affecting their opportunities to be productive,” Heller noted. Just look at the math, he said: “As an industry that averages six-and-a-half hours of drive time per day out of the 11 hours that were federally regulated, that is a problem,” said Heller. “We’re leaving at least four and a half hours of drive time on the table, to say nothing about the fact that drivers — of that six and a half hours of drive time — are looking for parking for between 56 minutes to an hour — not actively moving the freight, but looking for safe, secure truck parking. “I wish it was as simple as picking two priorities and saying that these priorities will bring the greatest amount of benefit to the industry,” Heller added. “Just like one of our engines, every component performs a critical function. If any component fails, then the entire engine can be compromised.” Dave Williams, TCA chairman, notes that, while the above list of topics may be a good start, there are many more that need attention. Williams believes that the trucking industry must “be prepared to make meaningful progress across several fronts.” He doesn’t necessarily agree with ATRI’s prioritization of topics, citing issues such as making truck driving a more appealing career, improving roadway safety for drivers, helping motor carriers improve their ROIs, and more. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Driving with a purpose: Safety is simply part of the culture at FTCT

  FTC Transportation, Inc. (FTCT) doesn’t operate to fill its trophy case with safety awards. Instead, this company’s fleet of trucks are on the highways completing a mission. Doing it safely is simply part of the company’s culture. “We don’t work safely to win awards,” said Emory Mills, director of safety and driver education for FTCT. “We work to be safe.” That doesn’t mean the company’s safety achievements go unnoticed, however. During the Truckload Carriers Association’s (TCA) annual convention, FTCT was honored with the 2023 National Fleet Safety Award for small carriers. Based in Oklahoma City, FTCT consists of just 25 trucks and a total of 33 employees. While FTCT acts as a broker and freight carrier, it is a wholly owned subsidiary of — and the leading carrier for — Feed the Children, a nonprofit founded in 1979. Feed the Children operates five hubs across the U.S. that ensure access to food for communities that need it most, and FTCT handles deliveries and transports in the lower 48 states. In 2022, Feed the Children and FTCT delivered 87.2 million pounds of food across the country. Not only does Feed the Children ensure that food shortages are addressed during all seasons, but in the summer, it also addresses a major national problem: Ensuring that children in need have food when school is not in session; when schools are closed, healthy meals are often not available. Feed the Children works to fill that void. The organization doesn’t just deliver food to help school children. It also distributes teaching supplies to schools in need. In fact, in 2022, it provided classrooms with $3.8 million in teaching supplies and $5.3 million in books. And, again, all of it is partially thanks to FTCT. “You might say that Feed the Children is the reason for our existence,” said Mills, noting that the organization began building its fleet of trucks in 1986. FTCT’s employees are proud of what this small group of dedicated individuals is able to accomplish. We have 25 drivers, two mechanics, and six administrators — and all have completely bought into (a culture of) safety,” Mills said. “It starts at the top and carries throughout the organization.” Unlike many carriers, FTCT does not operate its own driving school; instead, it depends on finding experienced drivers to fill openings. The fact that the carrier has won recognition from TCA as a “Best Fleet to Work For” for several years running probably makes recruiting rather easy. “We require that our drivers bring two years of safe driving experience with them when they sign on with us,” Mills said. Those drivers are fully vetted before they ever arrive for orientation at FTCT. “We want the best of the best as drivers, and it all begins with our hiring process,” she said. FTCT’s human resource team is just as concerned with safety as any other employee of the company, and it’s their job to find potential employees with impeccable safety records. FTCT does have a mentoring program in which new drivers learn the ropes of the company — including its culture — by teaming with an experienced employee. During this process, new employees meet with the entire FTCT team, from the company president and each department head, as well as fellow drivers. By the time they complete the orientation and mentoring process, new FTCT drivers understand how important safety is to the company. In fact, it’s so important that in 2022 the company logged over 2.3 million safe driving miles. Its drivers also had perfect safety records in 2020 and 2021. The culture of safety extends beyond truck drivers: FTCT has an equally impressive record when it comes to the safety of mechanics, administrators, and drivers who might be involved in non-driving accidents. Of course, a carrier doesn’t win TCA’s safety award based on just a one-year record; it’s a safe bet that award winners have been recognized as being safe by more than one organization. This is certainly the case with FTCT. It has won the Grand Trophy for safety among small carriers four times and has been named a leading safe carrier on eight occasions. FTCT has also won the Oklahoma Trucking Association’s Grand Trophy for safety six out of the last nine years and has been recognized for Outstanding Achievement in Highway Safety by the organization for twelve years running. It’s not just safety that makes FTCT stand out among the TCA membership. The company has been named to the Best Fleets to Drive For list 11 straight years and has been part of the Best Fleets to Drive For Hall of Fame the past two years. The carrier has also been named an EPA SmartWay High Performer. Employees of the company have been honored with their share of awards for individual achievements as well. For a trucking firm with the important mission of serving as “wheels on the ground” for Feed the Children, these accolades only serve to increase the pride in a job well done. “As a small trucking firm in Oklahoma, we are just honored to be on the radar,” Mills said. Photos courtesy of FTC Transportation, Inc.  This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Debate continues as FMCSA plans to enact speed limiter rule for CMVs

Many in the trucking industry are waiting with bated breath for the Federal Motor Carrier Safety Administration’s (FMCSA) final ruling on speed limiters for commercial big rigs. The comment period on the speed limiter proposal ended in July 2022 with more than 15,000 respondents — most opposed to the measure. However, the FMCSA is moving forward with the rule, and it could be finalized as early as this summer, according to the Unified Regulatory Agenda. The Truckload Carriers Association (TCA) has spoken out in favor of speed limiters, publishing this stance in April 2021: “The speed of all electronically governed Class 7 and 8 trucks manufactured after 1992 should be governed by tamperproof devices either limiting the vehicle to a fixed maximum of 65 mph or limiting the vehicle to 70 mph with the use of adaptive cruise control and automatic emergency braking. The Department of Transportation should conduct a recurring five-year review of speed-governing regulations to ensure that the regulations are appropriate and consistent with currently deployed technologies. Although TCA does not have a position on setting speed limiters or engine control modules (ECMs) for passenger vehicles, it recommends states consider setting the speed limiters on the vehicles of drivers with certain driving convictions.” TCA recently sent a survey about the speed limiter issue to carrier members in its Regulatory Policy Committee, Advocacy Advisory Committee, and carrier benchmarking network (TCA Profitability Program). Only one respondent said their fleet does not currently use speed-limiting technology, citing a high prevalence of owner-operators. The rest of the carriers responding shared that they do currently use speed limiters, and that the devices are set anywhere from 62 to 72 mph; the majority of these fleets said they set the limiters within the upper 60s. The majority of respondents to TCA’s survey said they are comfortable with a 2003 model year requirement (the year floated in the list of questions provided by FMCSA for the comment period). The American Trucking Associations (ATA) has also spoken out in support of speed limiters. According to an ATA statement, the group supports the use of tamper-proof electronic governors, or limiters, on heavy trucks that were manufactured after 1992 and are used in commerce. The association has also opined that the U.S. Department of Transportation should conduct a recurring five-year review of speed-governing regulations to ensure the regulations are appropriate and consistent with currently deployed technologies. “We put safety first,” said Chris Spear, ATA’s president and CEO. “We deploy the best technology to help save lives. In short, we care about the motoring public, and we feel our position on a speed limiter rule is based on data, not baseless rhetoric. Driving as fast as you can as long as you like kicks safety to the curb. It’s irresponsible. Safety is a winning issue, and ATA enjoys winning. This issue is no exception.” Meanwhile, a Republican congressman from Oklahoma has introduced new legislation that would prevent speed limiters from being required. Rep. Josh Brecheen introduced the Deregulating Restrictions on Interstate Vehicles and Eighteen-Wheelers (DRIVE) Act on May 2. In a news release, Brecheen said the speed limiter mandate “would negatively impact both the agricultural and trucking industries and include vehicles like semi-trucks, livestock trailer/truck combos, grain trucks, and other large commercial vehicles.” He described the mandate as an “overreach by the Biden administration.” Brecheen is no stranger to the trucking industry. “I know from experience, driving a semi while hauling equipment and years spent hauling livestock, that the flow of traffic set by state law is critical for safety instead of an arbitrary one-size-fits-all speed limit imposed by some bureaucrat sitting at his desk in Washington, D.C.,” he said. “This rule will add one more needless burden, and Congress must stop it. For example, if a rancher is transporting cattle in a trailer across state lines, under this rule, the federal government would require a speed limiter device when above 26,000 pounds. Out-of-control bureaucrats are trying to impose ridiculous regulations on Americans who are trying to make ends meet.” FMCSA’s proposed rule to require speed limiters on commercial vehicles with a gross weight over 26,000 pounds will add extra transportation costs to the private sector and make roads less safe, Brecheen contends, noting that one study found that “the frequency of interactions by a vehicle traveling 10 mph below the posted speed limit was found to be 227% higher than a vehicle moving at traffic speed.” The FMCSA has not set a maximum speed at this time. Groups in support of Brecheen’s legislation include the Owner-Operator Independent Drivers Association (OOIDA), the American Farm Bureau Federation, the National Cattlemen’s Beef Association, the U.S. Cattlemen’s Association, the Western States Trucking Association, the Livestock Marketing Association, the National Association of Small Trucking Companies (NASTC), and the Towing and Recovery Association of America. “The physics is straightforward: Limiting trucks to speeds below the flow of traffic increases interactions between vehicles and leads to more crashes,” said OOIDA President Todd Spencer. “OOIDA and our 150,000 members in small business trucking across America thank Congressman Brecheen for his leadership in keeping our roadways safe for truckers and for all road users.” NASTC President David Owen also spoke out for the DRIVE Act. “Mandating speed limiters on commercial vehicles would increase speed differentials between cars and trucks, increase traffic density, and increase impatience and risky driving by those behind a plodding truck,” Owen said. “Mandatory speed limiters would likely cost more lives and cause more accidents and injuries. NASTC commends the DRIVE Act for stopping a predictable regulatory disaster.” As companies, individuals, and organizations on both sides argue their cases, the wheels of government continue to grind — well below the posted “speed limit.” This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Andrew Winkler explains how leadership made Chief a ‘best fleet to drive for’

  Five years ago, as the new General Manager of Nebraska-based Chief Carriers, Andrew Winkler was looking for a way to break the ice with his new troops. After a self-imposed 90-day “listen-only” policy, he saw the perfect opportunity. “What I observed was that the company was very — I’ll call it ‘status quo.’ They did what they needed to do to get by. Their turnover was below industry average, but I felt like it could be better,” he said. “I certainly observed that they didn’t treat the drivers the same way they treated their office staff.” Of course, drivers and office staff have different schedules and needs, but Winkler believed improvements were in order to balance, even blend, the two groups. “We had a brand-new building; in fact, the terminal was one month old when I took over,” he continued. “So, we had this beautiful new facility, and the drivers had their own entrance. They had a drivers’ window to talk to dispatch, and they had a drivers’ window to talk to the shop, and they were kind of isolated into the driver entrance area. They weren’t allowed to move throughout the rest of the building.” In doing away with this policy, Winkler sent the message that a new era had dawned at the 75-truck carrier, which exclusively hauls flatbed loads. The move got people’s attention — and got his foot in the door for instilling a new culture for the company. And it’s paid off. Not only has Chief Carriers driven out inefficiencies, thereby substantially boosting profitability, but this year the company was also named a Best Fleet to Drive For in the small carrier division. “Our ability to set policy aside and take each issue one on one or individually and figure out what we need to do for this person, this particular time sets us apart,” Winkler said. “That’s not to say that we don’t have policies and follow them; it’s about doing the right thing for people at any given time. You can’t have policies that cover every situation. “It’s about, not only me, but making sure my leadership team and my operations group and everybody sees that they have the autonomy to step out and just take care of your people,” he continued. “I think that’s what makes us a good place to work.” In his time at the helm, Winkler has modeled the behavior he expects out of his leadership team. He still takes the time to meet with drivers individually, meetings he approaches in essentially the same way as he did when he was brand new. “When I take time to try to get to know the drivers one on one, I always have a rule where I listen twice as much as I speak,” he explained. “I want them to know that their opinions and their ideas and all those things matter; they aren’t just falling on deaf ears. We are actually trying to make real change based on what drivers are feeling.” This strategy has worked, not only in introducing innovation or clearing up operational bottlenecks, but also in forging a bond of trust between management and drivers that today allows Winkler to address concerns directly, even when the answer is “no.” “Even when you can’t give people what they want, you go straight at them and tell them exactly why you weren’t able to implement this idea or that idea,” he said. “I think where a lot of people fall short is they don’t take more time to explain the reasoning behind something. They say, ‘Well, we decided not to do this, and this is why,’ but I’ve found you need to take it a little bit deeper, so people actually have an understanding. “That’s the whole premise that led to the podcast we launched last year called ‘Drive Too Far, the Truth About Trucking,’” he continued. “That idea was to pull back the curtain and tell these drivers what’s really going on in our industry.” Winkler, now 52, learned how to adapt his communication style to better connect with his intended audience early in life. He spent the early part of his life in Omaha, Nebraska; then, in high school he moved about 150 miles west to the smaller community of St. Paul, moving from a class of 600 students to a class of only 66. Years later, in 2018, the situation repeated itself in his professional life when, after serving as a driver, dispatcher and in other positions at Grand Island Express, he joined Chief Carriers in his current role. “I didn’t know what to expect; I just knew this company was about half the size of the one I came from,” he said. “But for me personally, it was an opportunity to run my own truck line. The neat thing about Chief is they give all their general managers autonomy to run their business unit, so I was excited about the idea of not having somebody constantly looking over my shoulder and getting to execute some of the things that I wanted to do.” Now, with two Best Fleets to Drive For awards to his credit (in 2015, he helped lead Grand Island to top honors in the large carrier division) and a culture of mutual respect that permeates every level of the organization, Winkler is looking forward to even bigger things for Chief Carriers on the horizon. “I think there’s a lot of growth coming in the next couple of years,” he said. “I want us to continue to be a disrupter and a trailblazer in this industry. We’re not afraid to try new things. I’m sure there’s a whole bunch of people out there that think I’m a little bit crazy when I say this, but I just think there’s a better way to do this business.” Photos courtesy of Chief Carriers This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Ask the right questions: ELDs are designed to ensure compliance with HOS, not for use as life-saving devices

According to the U.S. Department of Transportation (DOT) 2023 Evaluation Plan, determining the effectiveness of electronic logging devices (ELDs) is top of mind for the Federal Motor Carrier Safety Administration (FMCSA). Specifically, the question to be answered by some point in fiscal year 2024 is this: Were the intended safety outcomes of the ELD rule achieved? In the ELD Final Rule, published in the Federal Register on December 16, 2015, the FMCSA estimated that carrier enforcement of the use of ELDs to record hours of service (HOS) would save an average of 26 lives per year. The number of large truck crashes avoided each year was estimated at 1,844. Undoubtedly, the final result of the FMCSA evaluation will involve mathematical formulas and adjustments for various factors, but it’s possible to take a sneak peek using fatality numbers provided by NHTSA. The rule became effective for commercial motor vehicles (CMVs) December 18, 2017, so 2018 would be the first year for which statistics would be applicable. In 2018, fatalities in crashes involving large trucks and buses increased 1.7% over 2017. The following year, fatalities ticked up another 0.6%. Then, in 2020, when fewer vehicles were on the road during the COVID-19 pandemic and vehicle miles traveled declined, fatalities in crashes with CMVs went down by 2.8%. When the economy rebounded in 2021, so did the number of vehicles on the highway. Fatality crashes involving CMVs shot up 12.9%. Projections for 2022 by the National Highway Traffic Safety Administration (NHTSA) indicate a small (0.3%) decrease in total highway fatalities but don’t break those numbers down by vehicle type. At first glance, it doesn’t appear that ELDs have resulted in a reduction of highway fatalities at all. But while the DOT is working on that evaluation, David Heller, TCA’s senior vice president of safety and government affairs, has a different take. Heller believes they’re asking the wrong question. “When you look at the ELD in a nutshell, it’s a tool,” he explained. “It measures compliance with the HOS regulations. It is those regulations, the (hours spent actively driving), that are designed to save lives — not the ELD in itself.” If the government agencies and the trucking industry want to save lives on the highway through use of ELDs, they should be looking at HOS regulations — and those regulations, Heller says, are inefficient. “We’re not any getting anywhere close to what that 11 hours of drive time actually is,” he said. “We’re averaging somewhere in the neighborhood of six-and-a-half hours of drive time. That’s so insane. Why aren’t we having the conversation of making those regulations more flexible?” Every carrier knows where those hours are going: Detention time, traffic congestion, weather, inspections and other things take valuable driving time from each driver’s day. While each of these could be addressed, Heller thinks one change to the HOS regulations would help drivers cope with all of them. “I would work on flexibility regarding the HOS and increasing the splits, making that 10-hour rest break either a six/four or five/five split so the drivers have more flexibility of how to address their day as that day presents itself,” he said. Such a change would require modifying both the 11-hour driving rule and the 14-hour daily work period. These modifications could provide the driver with more ability to, for example, spend time resting while avoiding a rush hour period in a metro area or a traffic jam caused by an accident up ahead. Planning what time a driving period ends has a benefit, too. “It’s tricky to find truck parking these days,” Heller said. Splitting the rest period might allow drivers to arrive at their selected rest spot before the spaces are all filled, or to delay arrival until a time when drivers are leaving those spaces.” To be sure, splitting the rest period is allowed — but with mandates of two periods of at least seven and three hours. Heller says six/four, or even five/five, would be a great place to start. Unfortunately, efforts to make HOS regulations more flexible aren’t a priority right now for regulators. “I will tell you, there’s no lobbying efforts in regard to this right now,” Heller said. “The agency is starting to partake in a detention time study, which will probably see the results of that study sometime in 2025, I believe.” The results of that detention time study could prompt a proposed rule change, but drivers and carriers must still operate under the current rules until that happens. And the study isn’t likely to shed any new light on the topic. “If it’s anything like the previous three or four studies, then at that point you know, certainly, detention is a very real and prevalent issue in our industry. We have to do something about it,” he remarked. As an example, Australia does things a little differently. The country mandates seven-hour “non-working” periods without specifying whether they are “sleeper berth” or “off duty,” and no more than 17 hours between non-work periods. Rather than a seven-day or eight-day rule, Australia allows 168 hours within any 14-day period and mandates two periods of 24 hours of non-work time. There are other regulations, including some differences between drivers on Australia’s highway system and those operating in the Outback, but the drivers generally have much more flexibility in scheduling than their U.S. counterparts. “You can’t stop and have a 10-hour break in 110 degrees (in the Outback). It just doesn’t work,” explained Dean Croke, principal freight analyst for DAT Freight & Analytics, who drove for years in Australia before moving to the U.S. “So, what they do is they allow a lot of flexibility. They take the focus off the daily limit, and they give you a two-week period of hours to work,” Croke said. “Some days you work more; some days you work less, so it’s a very flexible HOS system.” Here in the U.S., most carriers and many drivers agree that the use of ELDs has greatly reduced many of the problems that plagued the paper log system. The task of collecting and auditing daily records is much easier, and falsification is more difficult with ELDs. “The ELD is a necessary tool based on where we once were, and it certainly highlights what the drivers are doing with their day,” Heller said. “But the tool, in and of itself, is not designed to save lives. It’s the HOS regulations that are designed to do that.” While there are currently no efforts to overhaul HOS regulations in the U.S., Heller believes the issue will be addressed in the future. “Nothing moves quickly in government — it never did, and it never will,” Heller said. “Could there be something in our future? Certainly, I think you have to acknowledge that flexibility would benefit the drivers as a whole.” This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

21st-century solutions: Cooperative supply chain information sharing initiative ‘FLOWs’ into second year

It’s been over a year since Brian Deese, then the director of the National Economic Council, and U.S. Secretary of Transportation Pete Buttigieg met with stakeholders to discuss the early progress of the Freight Logistics Optimization Works (FLOW) program. The initiative, intended to speed the movement of goods and reduce the delays and costs in getting products to Americans, is based on information sharing — specifically, exchanging information about freight between various sectors of the supply chain. Essentially, FLOW is an effort to move transportation logistics to 21st-century digitization. “FLOW is a collaborative effort to combine disparate supply and demand data so that shippers and carriers can foresee and adapt to potential supply chain bottlenecks,” said Andrew Damkroger, director of logistics for Werner Enterprises. Werner was among the first stakeholders to sign onto FLOW. Over the past year, FLOW participants have been working with officials to build on the program’s potential. “It’s still in its infancy, but the amount of collaboration and willingness to share in hopes of contributing to the greater good has been very promising,” Damkroger said, noting that, during the next year, stakeholders hope to see the program seek scalability. In April, Buttigieg told Congress that the voluntary program will soon expand. “We brought in a number of players from across the sector — retailers, ports, anybody who we think has data that, if they were just talking to each other more, would make our ports more efficient and our supply chains more fluid,” Buttigieg said. His comments were largely based on the current number of participants in the FLOW program compared to when it was initiated. The program has grown from just 18 participants upon launch to 53 a year later, and that number is expected to steadily increase. Participants come from all sectors of the supply chain and include beneficial cargo owners (i.e., retail businesses), intermodal equipment providers, logistics real estate, and marine terminal operators, in addition to carriers in all sectors — motor, ocean, railway, and third-party logistics. Buttigieg says upgrades to the FLOW system will enable other types of products to be analyzed, including agricultural commodities. “We are working toward being able to have a prototype of that model up and running this year,” he said. He noted that the budget request for the upgrades will be small compared to other supply chain improvements. One of those is a $230 million request to improve programs aimed at making commercial port freight movement more efficient. Buttigieg has taken time to defend the administration’s record on improving supply chain activity to date, noting that tiny ports, like the one in Helena, Arkansas, have been improved, as have large ports like Portsmouth, Virginia. The key component of FLOW is centralization — not of location of cargo and infrastructure, but rather centralization of data. The Bureau of Transportation Statistics collects information voluntarily supplied by FLOW participants and is using it to develop a dataset on the level of other commonly referred to economic indicators. Doing this allows FLOW participants to track the activity of the supply chain on a broad level while also assisting in planning for individual sectors of the supply chain. Over time, FLOW will also improve the stakeholders’ ability to react to future supply disruptions, whether those disruptions are caused by pandemics, climate and weather conditions, or other factors. As mentioned in a White House news release, “FLOW is designed to support businesses throughout the supply chain and improve accuracy of information from end-to-end for a more resilient supply chain.” A more resilient supply change means efficient freight movement, stocked shelves, cheaper prices, and higher consumer satisfaction. In addition to easing freight congestion and streamlining movement, the FLOW program has been scrutinized for other advantages it might bring for the industry. One of those advantages involves emissions and climate. The International Transport Forum has suggested that a fully operational freight data system would lead to a 22% reduction in global supply chain carbon emissions by 2050. Likewise, the supply chain improvements would reduce ocean freight emissions by 280 million tons per year and freight carrier emissions by 260 million tons. It is estimated that such streamlining would save 2.5 billion barrels of oil annually. Reaching those goals, however, would require participation in a large freight data exchange network as a condition of accessing ports. In other words, the voluntary nature of data exchange in the current FLOW program would become mandatory. It is yet to be determined if stakeholders would continue to have the buy-in FLOW now enjoys. Buttigieg has already noted that willingness to share what stakeholders see as proprietary data is a potential detriment to FLOW. “One possible obstacle I can see eventually is, as we grow it people start to be kind of jealously protective of their data,” he said in the fall of 2022. Still, Buttigieg has made efforts to appease company executives’ concerns. “We’re not going after anybody’s proprietary data,” he said. “We’re just trying to get information that it would make sense for everybody to have.” He further suggested that reluctance to share data could be a problem in the FLOW program — but for the time being it’s a new program with optimistic participants. “It’s so new that I’m very satisfied with the level of participation we got and very mindful of that it is on us to, I think, get these prototypes going,” he said. Werner’s Damkroger agrees. “The program is on track. It’s been a well-coordinated effort,” Damkroger said, adding that FLOW has been a challenge and an ambitious undertaking with many potential pitfalls. “The FLOW team has done a wonderful job of getting us to a point where we are looking to scale and obtain some critical mass.” FLOW remains in its early stages, and the impacts are not yet measurable. But as a stakeholder, Damkroger has high hopes for the program. “The vision would enable demand predictability,” he said. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

TCA Next Gen Executives with Peter Jenkins of TransPro Freight Systems

On paper, Peter Jenkins is a relatively new employee with TransPro Freight Systems, which is part of the Kriska Transportation Group. While Jenkins signed on with TransPro in January 2022, he has a far longer history with one of Kriska’s other holdings, Champion Express. Champion Express was initially owned and operated by Jenkins’ parents — and like any child of an entrepreneur, he spent a lot of time learning the business from his family. At Champion, he was schooled in the finer points of the trucking business and developed operational values that he still puts to work today as TransPro’s general manager. For Jenkins, customer service is, first and foremost, his No. 1 priority. “My father was a salesperson, and that got him into managing trucking and brokerage. That’s how I was raised, sales first,” he shared. “And closely aligned with sales is customer service because it’s much easier to keep the customer than it is to onboard a new one. Prospecting is time-consuming and expensive.” “Our mantra has always been, ‘Take care of what you’ve got, value your customers,’” he continued. “I have customers, that still ship with us today and that I have good relationships with, that my dad (worked with) in 1991 or earlier when he started Champion Express. I’ve got customers from probably 12 years ago, when I was doing sales, that are still running and flourishing. It’s nice being able to see that freight on our TransPro trucks now. It’s kind of like coming full circle.” Jenkins’ brand of customer service casts a wide net and extends not only to external clients, but also to the internal stakeholders that keep the company going. “Champion was primarily brokerage, where TransPro is about 50/50 asset logistics, so we’ve got to take care of our drivers,” he said. “We want to be a driver-centric company,” he said. “Our objective is to have our drivers haul freight that they want to haul because they’re going to be happier, they’re going to do a better job and, in the end, we’re going to deliver a better service to our customers.” That often means drawing on good client relationships to benefit TransPro’s drivers, Jenkins said. “When our drivers run into a roadblock that prevents them from executing their five to 10 drops, such as excessive waiting time, we can pull on our excellent relationships with our customers to try to smooth that out and solve that problem,” he said. TransPro runs about 80 trucks, teamed with 165 dry van trailers and 65 refrigerated trailers, carrying less-than-truckload (LTL) freight from southern Ontario in Canada to anywhere in the U.S. The bulk of freight is northbound produce, Jenkins says, but it also includes a fair amount of temperature-controlled loads southbound as necessary. “The company has always done a good job of building our outbound loads. We achieved a very profitable RPM (results through performance management) on the outbound,” Jenkins said, describing the company’s strengths. “Of course, there’s always opportunity to maximize accumulation in an LTL environment. Tracking KPI (key performance indicators) is related to maximizing the footage that we get on our trailers outbound, trying to utilize more stop-off locations where we can stack our freight southbound so it’s all safe and secure,” he said. “We can stop at specified locations on our route where we have partnerships, get that onto the trailer for delivery because a lot of deliveries won’t take decked freight,” he continued. “It’s a matter of managing those customer requirements by a consigning basis and that really allows us to maximize our outbound RPM.” One area of opportunity lies with managing inbound freight, Jenkins says. That’s something he’s helping to maximize at TransPro through targeted, skilled salesmanship. It’s a strategy that plays to one of the 38-year-old’s particular passions. “(On) the inbound RPM, we’ve often been exposed to the spot market as everybody’s felt over a period of time in the industry. The spot market’s been suppressed,” he said. “We’ve got an excellent sales team, and we’re utilizing various sales strategies. We utilize our technology wherever we can in our sales process to automate any portion of our sales process. That allows us to bring in more opportunities and close more opportunities and do less with the greater spot market. “I always think of myself as a salesperson at heart,” he added. “That was one of my favorite periods in my career — when I was doing full-time sales for my parents’ company, before I stepped into more of a management role.” In addition to leveraging the tried-and-true methods of his mentors, Jenkins has asserted his own skills and personality into his leadership style. He believes this has helped him borrow the best of all possible worlds to move the organization forward, maintaining the high standards of a company that has been repeatedly recognized as a best place to work within the trucking industry. “To get people is still a challenge,” he said “We run a hybrid work environment, where work-from-home is an option. We offer flexibility to our people, which is very important in this current employment economy. “To get and retain the best people and be flexible while still holding people accounting to their KPI and their productivity is certainly different than three years ago, when everybody was in the office every day and you’re able to speak to everybody,” he continued. “It’s a different style of management now. It’s a different way of relating to people. People always change, and culture and society evolve, and management styles have to adapt with that.” This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Beyond the basics: Good customer service involves more than just on-time deliveries

It’s been a year since the Truckload Carriers Association (TCA), in conjunction with the National Industrial Transportation League, issued a revised “Voluntary Guide to Good Business Relations for Shippers, Receivers, Carriers, and Drivers.” The guide is a blueprint for practices by the parties involved in each freight shipment to achieve results that are satisfactory to all. While the guide lists tasks for shippers and receivers, carriers, and drivers, one item directly addresses the relationship between the parties: Carriers and shippers/receivers should “strive to build an ethical and solid business relationship” with one another, the guide notes. “Carrier-shipper relationships have long centered around timely, accurate, and detailed communication,” said TCA President Jim Ward. “As we’ve evolved from professional drivers looking for a pay phone to provide an update on their delivery or pick-up status, to electronic load tracking, issues are still best resolved through the appropriate personal interaction between the parties.” Often, these efforts involve a system of customer support that provides an avenue for problem resolution. After all, the best efforts of drivers and carrier personnel may go for naught if problems aren’t communicated and resolved quickly. Unfortunately, some businesses that may be excellent at providing safe and efficient service to their customers don’t rank as well when it comes to customer support. A recent report from DDC FPO Solutions, an international firm that claims to process more than 300,000 freight shipments daily, highlights some of the problems identified by its clients in a recent survey. Survey results published in “Customer Service Trends in the Supply Chain” showed that 55% of survey respondents reported meeting customer expectations as the most common challenge. At the same time, more than a third say they don’t even track the quality of their customer service experience. “They don’t have the technology,” explained Donna Kintop, senior vice president of client experience for DDC. “They don’t have the staff, and a lot of people commented that they just simply don’t know how to measure it.” It should be mentioned that the term “customer service” generally encompasses more than the functions that fall under that term in most carrier operations. Billing, claims resolution, and some functions of safety might also fall into the category of providing service to customers. Of the survey respondents, 40% were carriers and another 15% were third-party logistics suppliers. Freight brokers and forwarders made up another 10%. In an industry where some carriers are supported by revenues from a relatively small number of customers, keeping those customers satisfied should probably be high on the priority list. Madison Conway, DDC’s global marketing director, spoke about the importance of customer satisfaction. “If they’re not taking care of those customers, there’s so much competition out there that (customers) can just simply up and move to a new partner,” Conway said. “So, it was shocking to us that they don’t protect those relationships and then don’t really work hard to sustain them, in many cases.” Almost every carrier has systems in place to measure on-time delivery percentages or numbers and amounts of freight claims. But perfect service is very difficult, due to the number of variables involved. Drivers make errors, run out of hours, or become ill. Trucks break down, and traffic and weather often don’t cooperate. While carriers strive to keep those problems to a minimum, it’s what happens when issues do occur that often has more bearing on the customer relationship. Freight management software makes it possible for shippers to tender loads and carriers to accept them without human interaction. Often, the first time customers need to speak to an actual person comes about as the result of a problem. How that problem is handled can determine whether that customer submits another load. Still, carriers tend to be focused on the operations side of the business. Problems are dealt with as they arise, but details about the frequency of issues, resolution time, or customer satisfaction are often scarce. “In speaking with carriers for many years now, the view of customer service is a relatively old-fashioned one for many people,” Kintop said. “They view it more as a cost center than they do a revenue-generating channel.” Such a view can stifle results. “If they look at it from a cost perspective like, ‘we have to have customer service in case our customers have a question,’ they don’t get the same results and development in the culture of the department,” she continued. “The delivery of the service is vastly different.” Kintop explained that carriers who understand that good customer service can help expand their revenue by helping retain good customers and by prompting more shipments from those customers. TCA’s guide for good business practices does not use the exact phrase “customer service,” but it is definitely addressed. There are bullet points that deal with “consistent, complete, timely, and relevant communications,” as well as advice to “provide a mechanism for honest and candid feedback.” Problem resolution isn’t mentioned, except for “prompt and equitable freight claims resolution,” but this requirement is specifically limited by the caveat, “in the event of carrier controlled and/or caused cargo loss or damage.” Good customer service requires timely communication and problem resolution no matter who caused the issue or loss. When a customer calls with an issue, the carrier has two problems to solve — the one that prompted the call, plus the customer’s relationship with the carrier. It’s entirely possible to solve the original problem but still leave the customer with a strong desire to take future business elsewhere. Kintop knows these perils well, because DDC handles customer service issues for some of the largest carriers. They can take on segments of the process, like customer billing, to providing and supervising the entire customer service function. “We can act either as a supplemental team or we can be their customer service or their data entry team, and we act as a part of their organization. So, we utilize all of their technology and work within their systems,” she said. “Our perspective on working within this industry from a customer service perspective is that we want to ensure that every single interaction is the very best it can be,” she continued. “We understand that it could be either the customer’s very first interaction with the company, or we could be the only source of interaction with the company.” Since the carrier is outsourcing a function that is often handled in-house, appropriate quality measurements are provided so the carrier can monitor their performance. Conway explained, “If they don’t have the staff to track the KPIs (key performance indicators), there also may be a misconception as far as which KPIs they should be tracking. There are obvious functional ones that show the operational performance or quality of the customer service department.” Whether a carrier develops and manages an in-house customer service team or outsources it to a specialized firm, building and maintaining relationships with customers is critical to maintaining freight and revenue flows. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

TCA Driver of the Year Daniel Clark works to help others, both on duty and off

Drivers who pick up and deliver on time, care for their equipment, and comply with safety standards are always appreciated by motor carriers, shippers and receivers alike. Drivers like Daniel Clark, however, belong to an elite class that every carrier would like more of. In addition to flawlessly performing his driving duties, Clark trains new drivers for Versailles, Ohio-based Classic Carriers — all the while providing top-notch service for some of their largest customers. He’s an ambassador for the company as well as the trucking profession, both in and out of the truck. Clark is also a 2022 Truckload Carriers Association (TCA) Professional Driver of the Year. “He’s a rock star,” Dionne Mayhew, director of operations at Classic Carriers said of Clark. “He’s one of the most reliable drivers we have here at Classic Carriers.” Clark received his award, one of five presented, during the closing banquet of TCA’s annual convention in Orlando, Florida on March 7. The award is sponsored by Love’s Travel Stops and Cummins. Each of the winners received a $25,000 check — and the admiration of the attendees, as evidenced by a standing ovation. Clark says he spent some time exploring the exhibits during the convention, checking out new products and learning more about the industry in which he’s built his career. “It was pretty cool to see the electric spotter trucks,” he said. “It seems like that’s the way the industry is trying to shape itself up to.” Clark runs primarily dedicated regional freight for Classic, often making the loop between western Ohio and eastern Pennsylvania for one of Classic’s top customers. “We try to do that (route) three times a week,” he said. Frequently, a trainee goes along with him on the ride. Clark also sometimes spends days off the road helping trainees improve their backing and other skills. Mentoring isn’t limited to other drivers, however. Clark serves as the youth pastor at New Birth Christian Ministries in Columbus, Ohio, and helps coach his son’s soccer and baseball teams. He also regularly participates in career day at a local middle school, taking his truck so the kids can get an up-close look at the industry. Like many professional drivers, Clark was introduced to trucking by his family. “I was around it my whole life,” he remarked. “My old man, he was an owner-operator. My brother retired from the army as a helicopter pilot, and he went over to Schneider. Then he went and got his own authority, so he was all the way independent.” Before earning his CDL, Clark worked for years as a diesel mechanic, working on Detroit Diesel engines. “The Series 60 is still my favorite,” he said. Clark began his trucking career in 2007 with Millis Transfer, attending the carriers CDL school to earn his CDL. He went on to drive for Millis, and later became a trainer for the carrier. “I miss that run up there; it’s a good run,” he said. “I was an owner-operator before I came over here (to Classic),” Clark explained. “I started as a company driver for a couple years and then I transitioned into the lease program.” He currently has two Freightliner trucks leased to Classic and has another on order through the Freightliner dealer. “I’ve got a ’24 Cascadia coming in, I think, the fourth quarter (this year),” he said. His previous purchases have been glider kits, one from Freightliner and another from Fitzgerald Trucks. Clark says his new truck will be in his favorite color — burnt orange — and will feature a Detroit DD15 engine and automated transmission. “I got converted over to an automatic transmission,” he remarked. When Classic began its driver-finishing program in 2017, Clark was the first to volunteer to train others. “I had a friend of mine, we were at another carrier together,” he said. “A while back he called me and said he was thinking about getting back on the road. You know, when you’ve been off for so long, they require some training.” So, Clark brought his friend to Classic. “I was the first one to bring somebody in and train somebody under that program,” he said. He has continued to train drivers ever since. “Daniel’s been training for us, and has done an excellent job,” Mayhew remarked. “He’s always willing to help in a pinch if something needs to be done.” Clark has high praise for his fleet manager, Emily Harmon. “She keeps the truck running. She usually has me planned out for the next week on Thursday,” he said. “By the time Friday comes, I’m already planned out. For the most part, we’re a smooth sailing machine.” On top of all this, Clark has just taken on a new volunteer role away from his career at the time of this writing — completing initiation in the local temple of the Shriners. “They’re getting ready to start the summer lunch program. Every day, from June up until August, Monday through Friday, they serve lunches to the kids,” he said. “On my off days, I’ll be able to go help at least two times a week.” Clark also prioritizes his family, always making time for his two sons, ages 11 and 15. He told Truckload Authority that he was excited that the 15-year-old, who lives in Orlando, was coming up for a visit. “Columbus is having their first air show in five or six years,” he explained. “We’re gonna go to that. He’s really into airplanes, wants to be a pilot.” The visit might include some time in the truck with Dad, but Clark knows not to overdo it. “I think he might do a couple days,” he said. “At that age, too much time (on the road) and they get bored.” For the future, his plans include stepping up his international travel. “I’m gonna go out of the country a lot — trying to get more passport stamps in the book,” he said. “I just got back from Columbia last week. I’ve been to DR (Dominican Republic) a couple of times, Costa Rica, Brazil. I’m planning to do either Europe or Asia, switch it up.” In the meantime, Clark is awaiting delivery of his new truck. Of course, he says, he plans to continue to provide exemplary service Classic Carriers and its top customers, mentoring new drivers and others along the way. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

In a holding pattern: Trucking industry awaits final decision on EPA emissions regulations

The U.S. Environmental Protection Agency (EPA) is proposing a new and stronger set of greenhouse gas standards for heavy-duty vehicles for model years 2027 through 2032, building from the “Phase 2” greenhouse gas standards established in 2016. Earlier, in December 2022 the EPA finalized its new national clean air standards to cut smog- and soot-forming emissions from new heavy-duty trucks beginning with model year 2027. That action was the first under EPA’s three-stage Clean Trucks Plan. According to the EPA, the newest “Phase 3” greenhouse gas standards “would significantly reduce carbon emissions from heavy-duty vehicles and, through the increased use of zero-emission vehicle technology projected in the proposal, would also reduce emissions of smog and soot-forming pollutants and help to address the challenges of global climate change and air pollution in communities near major roadways.” The requirements — and time frame — have been met with resistance from many. In May, the House approved a measure that would cancel a part of the EPA’s Clean Trucks Plan that went into effect in March. The Senate had previously voted to overturn the rule in April. At the time of this writing, the legislation is on its way to the desk of President Joe Biden. The White House has said the president will veto it. To override a presidential veto would require a two-thirds vote in both the House and Senate. Texas Republican Rep. Troy E. Nehls, who introduced the resolution, called the EPA’s rule on buttoning up large commercial truck emissions “yet another example of burdensome federal regulation” that “would unfairly target the trucking industry and pass costs for the American consumer and small businesses, all in the name of the Biden administration’s ‘woke’ climate-change agenda.” Truckload Carriers Association (TCA) President Jim Ward has said the association and numerous other trucking groups “have cautioned the EPA against enacting this rule because it outpaces available technology and would worsen an already-tight equipment market.” The TCA is concerned the new emissions standards for heavy-duty trucks will limit equipment options for carriers Ward says, as well as worsen environmental outcomes in the long run by raising prices and, in effect, disincentivizing fleet turnover, which is key to reducing emissions in trucking. “TCA maintains that a more comprehensive strategy is needed to guide fleet advancements, that realistically accounts for ongoing equipment shortages and price increases, and encourages solution-maximizing technology, without restricting equipment options prematurely,” Ward said. Addressing the Arkansas Trucking Association on May 17, Chris Spear, president and CEO of the American Trucking Associations, said the trucking industry needs to speak out against the new EPA rules. He contends the trucking industry and the associations that serve it have already made great strides in helping to reduce emissions on diesel engines. “For 40 years, we have worked hand-in-glove with the SmartWay program with the EPA. We have recognized carriers that have kept up with the latest environmentally friendly equipment,” Spear said, adding that the industry has “been through the process to ensure equipment on the market can withstand the pressures that drivers put them through and still deliver reductions for the environment.” According to Spear, truck manufacturers have, in the past four decades, reduced harmful emissions from big rigs by 98.5%. It would take 60 modern Class 8 trucks, he said, to match the emissions produced by a single rig back in 1988. The EPA estimated the technology required to meet the new rule’s standards will cost between $2,568 and $8,304 per vehicle. The American Truck Dealers Association estimates it is more likely a $42,000 increase per truck. In total, the EPA projects the associated costs of this new regulation on the country. In addition to tractors, including day cabs and sleepers, the proposed Phase 3 rulemaking applies to heavy-duty vocational vehicles, such as delivery trucks, refuse haulers, public utility trucks, and transit, shuttle, and school buses. The proposed program revises standards for model year 2027 vehicles to be more stringent than the existing Phase 2 greenhouse gas standards. It also introduces new standards that become more stringent every model year from 2028 through 2032. For sleeper cab tractors, the proposed Phase 3 program introduces new standards in model year 2030 that increase in stringency in model years 2031 and 2032. According to the EPA, the Phase 3 program “maintains the flexible structure created in the Phase 2 greenhouse gas program, which is effectively designed to reflect the diverse nature of the heavy-duty industry.” Under that structure, the proposed standards do not mandate the use of a specific technology. Internal combustion engine and zero-emission vehicle (ZEV) technologies are both expected to play important roles in reducing greenhouse gas emissions. The proposed standards are performance-based, allowing each manufacturer to choose what set of emissions control technologies is best suited for their vehicle fleet to meet the standards. EPA projects that one potential pathway for the industry to meet the proposed standards would be through: 50%: ZEVs for vocational vehicles in model year 2032, which includes the use of battery electric and fuel cell technologies. 34%: ZEVs for day cab tractors in model year 2032, which includes the use of battery electric and fuel cell technologies. 25%: ZEVs for sleeper cab tractors in model year 2032, which primarily includes the use of fuel cell technologies. “Greenhouse gas emissions have significant impacts on public health and welfare,” EPA officials said, noting that “transportation is the single largest U.S. source of greenhouse gas emissions, making up 27% of total greenhouse gas emissions.” Within the transportation sector, heavy-duty vehicles are the second largest contributor, at 25% of all transportation sources. The proposed Phase 3 program is expected to increase the adoption of zero-emission heavy-duty vehicles, which the EPA says would reduce emissions of smog and soot forming pollutants by 650 tons of particulate matter, 72,000 tons of nitrogen oxides, and 21,000 tons of volatile organic compounds, compared to 2055 levels without the proposal. The EPA estimates the total benefits of the proposed Phase 3 standards will far exceed the total cost by as much as $320 billion. “Society would realize approximately $87 billion in climate benefits and up to $29 billion in benefits from fewer premature death and serious health effects such as hospital admissions due to respiratory and cardiovascular illnesses, along with approximately $12 billion in reduced reliance on oil imports,” noted a statement issued by the EPA. In the meantime, trucking industry stakeholders are stuck in a holding pattern. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Communication is key: Recruiting drivers may be easy but keeping them can be a challenge

While a great deal of attention has been given to freight rates and availability, another issue is also at the forefront for carrier management: Hiring and retaining enough drivers to keep the fleet running is an activity that never stops. Like freight, however, the availability of drivers can vary based on economic and other factors. Doug Drier knows the cycle well. “This industry, it’s just crazy,” he said. “A year ago, carriers were calling almost daily, looking for drivers. Fast forward 12 months to today — nobody wants drivers, and the pendulum swings.” Drier is the founder and CEO of Right Turn Recruiting, a driver procurement firm that has supported carrier recruiting efforts for 15 years. “Last September, I’d say we started kind of really noticing, OK, this is finally going in a negative direction,” he explained. “So, it’s been about nine months of not-so-good recruiting weather for us.” The upside? When things are “not so good” for Drier, they’re good for carriers. When driver applications are plentiful, many carriers are more able to handle their recruiting needs through in-house efforts. Recruiting success is often a consolation for slow freight and lower rates. In the spot freight market, owner-operators who are no longer seeing the profits they did when rates were high are surrendering their authority and either parking or selling their trucks while they look for jobs as company drivers. At the same time, company drivers who experience a decline in miles or the loss of a favorite run start thinking things might be better at another carrier. Whatever the market for drivers, most business analysts would agree that it makes sense for carriers to hold on to the drivers they have. Unfortunately, recruiting advertising, sign-on bonuses, and other factors have created an environment where drivers are bombarded with incentives to leave their current carrier and move to another company. “This industry has made it incredibly easy to hire drivers from one company to the next,” Drier said. “You can be running for Company A today and Company B by Friday in almost any market. It’s just the littlest thing that can get a driver to leave.” In such an environment, getting drivers to stay with a carrier can be difficult. Although drivers changing jobs is the basis of his business, clients often ask Drier for advice about retaining drivers. This is a task for which he’s uniquely qualified: Drier’s recruiting team visits with drivers every day, and those drivers usually share their reasons for wanting to move away from a company. “The big thing is just to communicate with your drivers (about) the current state of the market,” Drier said. “I don’t think carriers do a good enough job of speaking about the current environment we’re in, and how it’s so different from six months ago or 12 months ago. “Drivers need to know, ‘(The problem is) not just us. Our competitors and everybody else are seeing a huge drop in rates, which are 70 to 75 cents lower today than they were last year at this time. That’s not just us. That’s everybody,’” he continued. While some drivers read industry publications and stay up to date on current conditions, most are more concerned with their day-to-day jobs. The first indication something is amiss might be a spouse complaining about smaller paychecks. That’s where a bit of carrier communication with drivers can make a big difference. In weekly staff meetings Drier holds with his team of recruiters, they discuss what drivers are saying. “There are plenty of drivers out there that are completely blind to the market and environment we’re in,” he said. “They just think, ‘Wow, my paychecks aren’t as big anymore. I gotta get out of here!’” While drivers may be looking for new jobs right now, there aren’t as many to be found. Many carriers use times when there’s an abundance of drivers applying as a chance to improve the quality of their driver group, and there may be several drivers competing for a single spot. “Almost everybody we work with has taken that approach,” Drier said. “Without question, carriers are tightening up their hiring guidelines. The companies that were taking six months (experience) drivers now want one year; the companies that were taking (drivers with) three tickets now will only take two; the companies that would take (drivers who have had) 10 jobs in three years now will only look at five.” Such improvements can help bolster a carrier’s safety record and could impact insurance rates. “It’s a common theme,” Drier said. “(Retaining the best drivers is) the one easy adjustment to make to strengthen the overall quality of your fleet.” Sign-on bonuses are still being advertised, but some carriers have either suspended those programs or reduced the amounts offered. Doing this reduces the cost of recruiting as well as the total cost of driver employment without reducing per-mile or other pay. “A lot of companies have eliminated those,” Drier remarked. “You still see them advertised, but I haven’t seen a huge sign on bonus offered this month.” Reductions in pay are, obviously, a reluctant effort on the part of a carrier to hold its losses to a minimum. Obviously, though, reducing pay can be detrimental to both recruiting and retention. After the recession of 2008-2009, some carriers found it difficult to replace drivers lost to pay reductions. “I know of only been one carrier that’s decreased pay,” Drier said.” I think everybody else is hanging on as tight as possible to not have to do that. But I think some are getting close.” Perhaps the best way to retain drivers is to simply work to preserve those personal relationships. “Drivers don’t leave a company,” Drier explained. “My feeling is, they leave a dispatcher. They leave a maintenance person or a manager. It’s often not the name on the side of the truck; it is ultimately the people they work with. And in any market, (a good driver) is going to have a pretty easy time getting a new job somewhere else.” When drivers are hard to come by, Drier gets more business from carriers as they work to keep trucks rolling. But as he and his team remain ready to help carriers find more drivers, he knows the most efficient policy is to keep the drivers they already have. This article originally appeared in the July/August 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Those Who Deliver with Brown Dog Carriers and Logistics

At first glance, Brown Dog Carriers and Logistics seems like many other trucking companies. But peel back a layer or two, and you’ll quickly discover the many ways this Biddeford, Maine-based carrier is, in fact, a rare breed in the trucking industry. “We started the company with the mindset of creating something I would want to work for as a driver,” said Graig Morin, co-founder and president. “Some of the companies I worked for just didn’t care. I remember with one company, I was simply ‘Number 301’ for a couple years. I’d call in, and you wouldn’t give your name, you’d just say, ‘Truck 301,’” he recalled. “I took the good, bad, and indifferent from every company that I worked for, and I’ve kept that near and dear, starting with this: I don’t want any of my drivers to be a number.” After 20 years behind the wheel, discovering both what he wanted to emulate and what he wanted to avoid, Morin finally got the opportunity to transport his dream of a different kind of trucking company into reality in 2017. Five years later, the company is growing strong. In addition to its regional focus, Brown Dog delivers across all of the lower 48 states. “In 2017 we started off with three of us full time. Now we are at 30 drivers, and there’s seven of us full time in the office,” he said. “We specialize in it all. We do some tanker work. We have a bottling plant up here, Poland Spring Water, and we haul water for those guys. We do some refrigerated work for two of our customers. We do a lot of dry van work. We spread the eggs out a little bit.” What stands out about Brown Dog’s operations isn’t so much the “what” as the “how” and “why.” The company takes its name from Lily Rae Morin, a family pet that passed away recently but remains the model for the company values of loyalty and fidelity to clients and employees alike. Morin says modeling the company’s mentality after the example of a beloved pet isn’t common, but it caught on. “I had just sold my prior company and I was doing a little bit of consulting when Graig approached me,” said Darrell Pardy, co-owner in charge of finance and business development. “He was looking to buy a company, so I looked at the numbers. Having owned and run companies for 30-plus years, I said to him, ‘You’d be better off starting your own business than buying somebody else’s company.’ I just didn’t think the values and motivations that Graig had lined up matched the company he was talking about. “I was so intrigued with what he was doing that I said, ‘Hey, my expertise is in building companies and finance and some marketing. Would you like some help as a partner?’” Pardy shared. “What really attracted me to Graig were his values, especially around community and family. The really good news about it is, within two years we’d eclipsed that other company’s sales volume on our own.” Lately Brown Dog has been “rolling in clover,” as they say. In 2019, the company enjoyed 70% growth, $2.5 million in sales, and covered 1 million miles. Things haven’t slowed down since. As with any successful business, it takes a lot of behind-the-scenes work. That’s especially true in achieving big-time growth numbers in a way that preserves Brown Dog’s unique small-company mentality. “One of the things politicians like to do is give you the one-sentence answer to something. The world doesn’t work like that,” Pardy said. “I think one really great strength we have is we don’t get into one kind of channel on a solution. It’s, ‘Here’s the problem, here’s the financial solution to it, here’s the operational solution to it, here’s the safety aspect.’ “It’s never Graig in the room by himself or Darrell and Graig in the room by ourselves. Typically, we’ve got the whole team in here and we’re very open and transparent to our managers. We try to solve things in a multi-dimensional way,” he added. “It’s been a work in progress,” said Morin. “As we grow, we adjust, such as adjusting policies, which we do constantly. What worked for two or three drivers, does not work for 30. We’re always watching what we’re doing and how we can change things — different policies, different pay structures, you name it. We’ve gone through pretty much everything here in the past month. A lot of our growth came this past year; now we’re catching up to it all.” The company’s success has helped fuel the philanthropic and service side of the corporate mission. Brown Dog is a staunch supporter of Wreaths Across America, a nonprofit that works to ensure veterans’ graves from coast to coast are decorated during the holidays. “My grandparents, two of them were World War II veterans; one was Korean War, and my father-in-law was a Vietnam vet. They’ve all since passed away,” Morin said. “When my grandfather died on my dad’s side, I’d take a wreath to his headstone. Then it went from just his headstone to, ‘Well, we might as well raise some money and do the veterans’ section.’ Then, ‘We can’t just do the veterans’ section, it’s got to be the whole cemetery.’ Then, ‘We can’t just do one cemetery, it might as well be five.’ “Then we took the bull by the horns and started working with Wreaths Across America. This is our third year hauling for them,” Morin continued. “I think we did 15 different cemeteries, including Arlington, this year, through the main leg of the national convoy.” Other charitable work is supported through A Helping Paw, a program through which the company works to “create a world where we whine less and wag more.” A Helping Paw’s work focuses on local needs such as buying jerseys for a local youth hockey team and other initiatives that are the soul of a small town. “I’m a big believer that, for companies that are successful and for individuals that are successful, a big part of that success is because of where you live,” Pardy said. “During the COVID-19 pandemic, we were trying to do some good stuff around town, helping some of the restaurants that were shuttered and stuff like that. That’s how we created Helping Paw, which is very much aligned with our values of giving and giving back. Where we can help, we want to help.” It’s all about community — Biddeford, Maine, in particular. “I’ve lived here my whole life. It’s the town I grew up in, and it’s done a lot for me,” Morin said. “I want to be able to give back to the community, and we’re able to do all these little things that companies should do for their towns. I get enjoyment out of it and I’m glad to be able to help people in this town.” This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Constantly evolving: Safety technology can improve driver performance, reduce carrier liability

As the trucking industry continues its march toward autonomy, it benefits from nearly every advance in technology taken by the developers. Products that could one day help bring about driverless freight transport are already helping carriers ensure that their drivers are as safe possible on the road. Some advanced driver-assistance systems (ADAS) are now standard on newer commercial vehicles, with improved versions being released and implemented frequently. When electronic control modules (ECUs) were incorporated into truck engines in the 1980s, the door to autonomy opened wide. Onboard diagnostics became possible. Advances in telemetry brought information to the home terminal long before the truck arrived. Early ADAS technology focused on warning the driver when a hazard was detected. Blind-spot monitors, along with lane-departure warnings and collision alerts evolved. Adaptive cruise control, stability control, lane-keeping assist and automatic emergency braking are now available on most trucks, and are standard on some models. Video technology has also evolved, from devices that allow carriers to see and record the view from the windshield to systems that record the area around the vehicle and inside the cab. In the latest evolution, artificial intelligence (AI) is being used by some vendors to identify which triggered events require review as well as identifying other events that don’t correspond to triggers, such as running a red light. These advances, however, come at a cost. New truck prices, maintenance costs, recruiting and training costs are all on the rise, and insurance rates have climbed steadily. The payback, of course, is in the performance of both the equipment and the driver. Is safety technology worth the price? In a September 2021 webinar jointly presented by the Federal Motor Carrier Safety Administration’s (FMCSA) “Tech-Celerate Now” program and Partners for Automated Vehicle Education (PAVE), Cargo Transporters vice president of safety Shawn Brown had this answer: “The real ROI is what it keeps you out of. It keeps you out of court; it keeps you out of paying settlements.” Andre Durocher, director of security and risk management with Lachine, Quebec-based Logistiques Trans-West, agreed. “I like to say, as a joke, that in the (United) States the national sport is not baseball, it’s suing,” he said. “So, trucking companies have to look ahead and, in an eventual trial, explain why we are using or not using such technology.” Use of safety technology alone, however, isn’t enough to achieve desired results. “The proactive carrier has found that employing this technology is not a scenario in which we could describe as a ‘set it and forget it,’” explained David Heller, senior vice president of safety and government affairs for the Truckload Carriers Association. “Carriers who employ this technology do so knowing that the uses go further than just a sound defensive position during litigation but also as an opportunity to coach their drivers to perform at a safer level.” Even without litigation, accidents drive up insurance and maintenance costs and impact retention and recruiting of new drivers. Customers are often concerned with carriers’ safety records, including CSA (compliance, safety, and accountability) scores, and when accidents occur, can be held liable for shipping with carriers that have poor safety records. During the FMCSA/PAVE webinar, Dean Newell, vice president of safety and driver training for Arkansas-based Maverick Transportation, said of the effectiveness of safety tech: “We believe in it; it’s our culture. We’ve been successful with it. Our stats prove that things are going in the right direction. We believe in the technology.” Another vote for safety tech came from Michael Lasko, director of EHS (environment, health, and safety) and quality for Boyle Transportation, a company he describes as an “early adopter” of ADAS. “These technologies have absolutely made an impact,” Lasko remarked. “We have achieved impressive results using a combination of hiring the right people, and deployment of technologies.” Durocher said that Trans-West tends to use “the latest equipment out there,” but cautioned that the amount of data collected by safety systems can be overwhelming. “I find that the greatest challenge is probably to choose what you’re going to use and why you’re going to use it,” he said. “Because otherwise I find that you almost need an army of people to check out the information.” A 40-year veteran of law-enforcement, Durocher also notes that it’s important to understand how the data applies to different situations. “If a driver has, for example hard brakes at a certain rate, is he at risk more?” he asked. “If he is, let us correct those things before (an accident) happens.” Before intervention, says, more analysis might be needed. “When I started in the business, I was looking at some drivers and I said, ‘My God, they’ve got a lot of hard brakes,” he shared, adding that it turned out that unsafe driving wasn’t the sole culprit. “We have two types of drivers — drivers that do the long hauls like to California, and we also have what we call city drivers,” he said, explaining that analysis of the data revealed which group had more hard-braking events. “They’re the city drivers who fight traffic constantly.” In-cab video recording devices have been widely accepted by the industry and by drivers … as long as the cameras are forward-facing. Drivers’ concerns about privacy, as well as regulations in some jurisdictions, have slowed sales of driver-facing units. The support that comes with the camera, such as video availability, is often more important to buyers than camera quality. Several vendors use AI to review driving actions, and some even determine whether to forward a video to carrier representatives. These AI systems can identify when events such as hard braking or swerving were justifiable based on traffic conditions — for example, if another vehicle suddenly changed lanes in front of the truck. They can also identify events that aren’t triggered by driving actions, such as driver fatigue or cellphone use. These systems can help carriers decipher the information collected and reduce the staff needed to review it. Some also offer standardized post-event driver training modules. As long as drivers are still necessary, the technology that helps keep everyone safe will continue to evolve. “The bottom line is that the positive improvements to their driver safety performances will ultimately affect a carrier’s accident ratio and ensure that their freight can be delivered in a timely and safe manner,” Heller said. This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

In the midst of change: FMCSA Administrator Robin Hutcheson discusses industry issues at Truckload 2023: Orlando

When Federal Motor Carrier Safety Administration (FMCSA) Administrator Robin Hutcheson addressed Truckload Carriers Association members at this year’s annual convention, she touched on just about every issue of concern to drivers and industry leaders. She also praised truck drivers for the sacrifices they make while out on the road each day. “What drivers are doing for the American public is extraordinary; they are essential workers. They are keeping America moving every day,” Hutcheson said, noting that vital issues, such as a lack of safe parking, are at the forefront of FMCSA’s concerns. On truck parking, Hutcheson pointed to the Bipartisan Infrastructure Plan, which has made millions of dollars in grant funds available to help states build more safe truck parking sites. “We are pushing hard to progress on this issue,” she said. “We care deeply about truck parking.” According to the American Trucking Associations, more than 98% percent of drivers report problems finding safe parking, burning more than 56 minutes of available drive-time every day to find it. That wasted time amounts to a $5,500 loss in annual compensation — or a 12% pay cut. Hutcheson noted that her boss, Transportation Secretary Pete Buttigieg, has also pledged to make truck parking a priority. Last year, Buttigieg acknowledged during a hearing of the Senate’s Environment and Public Works Committee that a lack of safe truck parking is a serious issue that must be addressed. “If you talk with any truck driver, it’s not only an issue of convenience, it’s an issue of safety,” Buttigieg said during that meeting. “And, I might add, with the idling that goes on, it’s even an issue of emissions.” Switching topics, Hutcheson outlined some of what President Joe Biden’s Trucking Action Plan will entail for the trucking industry. For example, more than $44 million in grants that will enhance road safety and make the process to obtain a CDL more efficient have been made available thanks to the plan, Hutcheson said. Hutcheson added that safety improvements move forward another chief FMCSA goal: Zero highway fatalities. “We made a list of actions that we need to take, and we called you, our partners, into action,” she said. “A safer commercial motor vehicle makes everyone safer. Our work is rooted in safer people and safer speeds and vehicles.” Some of those actions include proposals to require speed limiters and automatic braking technologies in big rigs. A total of 4,965 people died in large-truck crashes in 2020, according to the National Safety Council. The number of deaths decreased 1% from 2019 but is still up 31% since 2011. Statistics show most deaths in large-truck crashes are occupants of other vehicles (71%), followed by truck occupants (17%) and non-occupants, primarily pedestrians and bicyclists (12%). “I can’t think of another place in the modern world where we would accept people dying in the workplace,” Hutcheson said. “Our work toward fulfilling our mission begins with understanding the root cause of unsafe driving. This leads us to the driver.” TCA President Jim Ward, in comments on the speed limiter issue filed in the Federal Register, wrote that he “views the decision to mandate speed limiters as a sensible next step in the ongoing effort to reduce accidents on our roadways and improve safety in the industry.” In addition, “all Class 8 and 7 trucks manufactured after 1992 should utilize secure and reliable devices that limit the maximum speed to 65 mph, or 70 mph if the vehicles are also equipped with adaptive cruise control and automatic emergency braking,” Ward wrote. “The current technology allows motor carriers considerable flexibility when deploying speed limiting devices to accommodate speed differentials among vehicles,” he continued. “In fact, some carriers have established implementation models that tailor flexibility based on job performance and safe driving.” Hutcheson said that while most drivers are safe, it’s time to look at those who cause accidents through unsafe practices, such as driving while tired, intoxicated, or distracted. “We are asking deeper questions about why drivers become unsafe in the first place,” she said. “It’s about going to the headwaters of a problem. We can say it’s because they are speeding — but why were they speeding? Was it because of the hours they have to wait, sitting at the loading dock and not being paid? Were they hurrying to get to their destination? “We can say they are tired, but why are they tired?” she continued. “Did they drive around for hours to find a place to park? Or did they take on extra loads because their carrier doesn’t have enough drivers? If they are distracted, are they not taking breaks so they can catch up with their families, friends, and children? Do they feel unsafe? Have they been harassed, robbed or attacked?” In her speech, Hutcheson also thanked women drivers, who make up only 7% of those piloting big rigs up and down America’s highways. She called these women “trailblazers,” adding, “It’s not easy. We have to make space and opportunity for women to enter and grow in this industry.” Tying her speech back to the TCA, Hutcheson said the association shares “a lot of the same goals” with the FMCSA, noting that “people are so much more acutely aware where their goods come from (today).” “In everyday conversations, when I describe my work, my friends and family are conversing at a level that is right out of trade magazines that we all read every day,” she said, joking that her mom now understands spot rates. “There is such a consciousness about the work that you all do. Let’s take a moment to seize this opportunity. We are in the midst of change.” This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Past Chairman’s Award: TCA’s William ‘Bill’ Giroux awarded posthumous honors during convention

In a heart-touching ceremony during Truckload 2023: Orlando, William “Bill” Giroux, who served as executive vice president of presidential projects for the Truckload Carriers Association (TCA), was posthumously awarded the associations prestigious Past Chairman’s Award. The recipient of the annual award is chosen from nominations by past TCA chairs. Giroux, who served TCA for more than a quarter of a century, passed away in October 2019, at age 56. “This year’s selection is a name many knew and grew to love. He took care of his family, friends, and anyone who crossed his path,” said former TCA chairman Dennis Dellinger before announcing the recipient. “He worked with many TCA presidents and even more chairmen — including myself — to grow, enhance, and drive the association forward,” Dellinger continued. “He loved the TCA and its members, calling many of you here today steadfast friends. He knew you, your families, your triumphs, and your worries, and he was there to support you every step of the way.” Giroux’s work in trucking began when he responded to an ad posted by the Interstate Truckload Carriers Conference — now the Truckload Carriers Association — seeking a director of meetings and education. In the August 2015 edition of Truckload Authority magazine, Giroux shared his appreciation for trucking. “I love this industry and I would love to serve the membership as long as they’re willing to have me,” he said. “It’s just a great industry. I’ve been in this industry long enough to see the next generation take over, and it’ll leave you with the kind of memories I will always cherish.” During his 28-year tenure with TCA, Giroux was instrumental in ensuring the association’s membership enjoyed the best possible experience at on-site events, and he acted as a staff liaison for TCA’s Bylaws, Carrier/Shipper Relations, and Nominating Committees. “He lived his life with gracious humility,” noted Dellinger during the award ceremony. “He dedicated his time to bringing people together and appreciating underdogs that rose to success through volunteering his time with the Horatio Alger Association. “He was always one to have a drink, a moment, and a laugh with, and I cherish the memories I made with him,” Dellinger continued. The award was accepted by Giroux’s husband, Bob Lorenson. This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

TCA Next Gen Executives with Luke Subler

Luke Subler chuckles aloud when asked how he and his father, Jim Subler, are alike. The elder Subler is the founder of the family trucking company, Versailles, Ohio-based Classic Carriers, where Luke spent his formative years learning the value of hard work. It’s the company Luke now leads as president — so the invitation for comparison is a constant one. “Anybody who reads this, who knows my dad as well as I, is going to laugh,” Luke said. “I always joke that we’re twins separated at birth … by 30 years. We walk, talk, and pretty much think alike. But we’re also our own people. “Working with family is difficult just because you never really split up work and family life. It’s hard to do when you’re constantly together,” he continued. “I’d be lying to you if I said there weren’t some interesting — and maybe heated — conversations at Thanksgiving and Christmas and things like that. But we’ve always found a way to come back together and move forward toward a common goal. That’s the biggest thing. My dad and I are very close. Anybody that knows us knows that.” Classic Carriers, founded in 1985, isn’t the only trucking company “ornament” that adorns the family tree. Luke’s grandfather and uncle launched Subler Transfer and ran the trucking company for decades before selling out. To this day, Luke smiles at the craftiness of the duo’s exit strategy. “They sold out in 1980,” he shared. “The day deregulation was signed, they signed the paperwork to sell the company. It was good timing on their part.” Unlike his older family members, Luke didn’t immediately jump full-on into the family business, save for the usual after-school and weekend work experiences that kids of small business owners know all too well. “As soon as I was old enough to hop in the truck with Dad and ride around and go deliver stuff, that’s what I did,” he said. “I’ve always been around the business. I started sweeping floors at about age 10. I finally got my first paycheck when I was 12 years old.” Subler sampled college but says he didn’t care for it. He returned to the company when he was 21 and Classic Carriers was 20. You could say from that point on, the two of them “grew up” together. “We had just purchased a company in 2003, and we were still kind of integrating that,” he said. “Then, in 2006 we purchased another company out of Pennsylvania, so we were definitely in growth mode. Those were exciting times. Along about 2007, I moved to the terminal we had in Pennsylvania and operated that for a number of years, until about 2012 when I moved back to Ohio. “It was good. I was still growing up in the business,” he continued. “There’s a lot of things I knew, but as far as managing people and doing things like that at a young age, it was a sharp learning curve. We’ll put it that way. I always kind of joke that I was the SOB — and that stands for “Son of the Boss” or whatever else you want to put with that acronym.” All kidding aside, Subler was committed to learning the business and improving his leadership skills. He earned his CDL in 2006. While driving was never a primary part of his job, he’s spent enough time behind the wheel to be able to relate to his crew, their issues, and the things they face on a daily basis. That, and a penchant for listening first and directing later, has built his reputation as a worthy successor for his father. That reputation was particularly handy when it came time to modernize or introduce other changes to operations. “Embracing technology, that was probably the (main) thing I brought to (the company),” he said. “When you’re trying to teach people who’ve never really used a computer how to change their habits, it’s hard. I’ll never forget: I had a guy who was probably in his mid-60s, one of the smartest dispatchers you’d ever meet, but he hated computers. “He literally did things off an old dispatch board, one of those old cardboards, and we couldn’t break him of it until he went on vacation,” he continued. “I removed the board and kind of forced his hand. He didn’t talk to me for a little while, but eventually he adapted. He even named his computer Lurch, and he and Lurch were best friends after that.” Today the company employs 125 drivers, 35 of them owner-operators, plus more than 50 additional mechanics and other support staff. In addition to hauling cargo throughout the lower 48 states, Classic Carries provides logistics services and warehousing. Subler says the key to having survived this long lies in the quality of the staff and the focus that ownership places on employee needs. It’s a corporate value that comes very naturally. “The first thing is, Classic Carriers was started by my father who started as a driver,” Luke said. “When you start out with that mentality, you treat drivers the way they want to be treated, and that goes for our entire company. We’ve got an open-door policy. I’ve got a driver in my office damn near every day, whether it’s an owner-operator coming to talk about rates or a company driver talking about the routes he’s on. “It can be a whole host of anything, where somebody just sits down and says, ‘Have you got a minute? I’ve got some things going on I want to talk to you about,’” he continued. “That goes for personal matters as well. We’re a very family-oriented company, and we firmly believe in that. We never plan to change that.” With his father spending more time in the warmer climes of semi-retirement and his own kids still too young to take their place at the company, Luke Subler has found himself positioned squarely at the controls to guide the family business through the opportunities and challenges that lie ahead. “We’re looking to grow all aspects of our business, whether it be organically which is becoming very, very difficult, or through M&A. We’re going to do it any way we can,” he said. “There’s a lot of challenges and headwinds I see in the future, but technology is going to drive this industry. It already is, but I think we’re going to get more technology-driven and you’re either going to have to embrace it or get out of the way. And if you get out of the way, you’re going to get passed up really quick.” This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Knight-Swift’s Dave Williams steps into new role at TCA

On March 7, during the closing banquet for Truckload 2023: Orlando, Dave Williams officially accepted the position of the Truckload Carriers Association (TCA) chairman of the board for 2023-24. Williams, who serves as senior vice president of equipment and government relations for Knight-Swift Transportation, received a standing ovation following his address to association members. During his acceptance speech, Williams highlighted the importance of advocating for Truckload Carriers Association members — and the trucking industry as a whole — in Washington, D.C. He stressed that TCA members must do more to advocate for professional drivers. In addition, he said, it’s vital to increase the rewards for investing in the trucking industry, to focus on the environment while pushing back on unrealistic time lines, and to become more self-governing regarding safety in the industry. Williams, who holds a bachelor of science degree from Arizona State University, has been with Knight-Swift for 31 years. During his time at Knight-Swift, he has held many positions with both national and state trucking groups. He has served the Arizona Trucking Association as chairman and as a member of both the board of directors and the executive committee. On the national level, he has chaired multiple policy committees for the TCA as well as for the American Trucking Associations (ATA), including ATA’s Emissions Task Force and both TCA’s and ATA’s respective Highway Policy Committees. He lives with Suzi, his wife of 27 years, in Glendale, Arizona; the couple have four children — Mallory, Ely, Gracie, and Ryan. The following TCA members will assist Williams as association officers for 2023-24: 1st Vice Chair: Karen Smerchek, president of Veriha Trucking., Inc. 2nd Vice Chair: Jon Coca, president of Diamond Transportation System, Inc. Secretary: Mark Seymour, president and CEO of Kriska Transportation Group Treasurer: John Culp, president of Maverick USA, Inc. Vice Chair to ATA: Ed Nagle III, president of Nagle Toledo, Inc. Immediate Past Chair: John Elliott, CEO of Load One, LLC Officers At-Large: Adam Blanchard, CEO of Double Diamond Transport; Amber Edmonson, president and CEO of Trailiner Corp.; Pete Hill, president of Hill Brothers Transportation, Inc.; Joey Hogan, president of Covenant Transportation Services; and Trevor Kurtz, general manager of Brian Kurtz Trucking, LTD.

Finale for the FET? Repealing century-old excise tax would be ‘step forward’ for trucking

A bill has been filed in Congress to appeal the federal excise tax, commonly known as the FET, on the purchase of new big rigs — a move that’s heralded in the trucking industry as a major step forward. The Modern Clean and Safe Trucks Act of 2023 was introduced in both the House and Senate earlier this year by a bipartisan coalition of representatives and senators, led by Reps. Doug LaMalfa (R-CA), Chris Pappas (D-NH), Earl Blumenauer (D-OR), and Darin LaHood (R-IL) in the House, and Sens. Ben Cardin (D-MD) and Todd Young (I-PA) in the Senate. The federal excise tax on purchases of new trucks adds, on average, nearly $25,000 to the cost of new equipment, slowing deployment of safer and more environmentally friendly vehicles, according to trucking industry leaders. It’s a tax that Adam Blanchard, co-founder and CEO of Double Diamond Transport, Inc., describes as “outdated.” “It disproportionately impacts certain segments of industry,” Blanchard said. “There is better way to get funds into the Highway Trust Fund than this tax. It’s difficult, especially at a time, too, when equipment costs have gone up 50% year over year, and when you tack on this tax, it hammers our ability to afford equipment. “Smaller fleets don’t have the same purchasing power as larger fleets,” he continued. “It certainly is a regressive tax that needs to be eliminated.” The FET, enacted more than a century ago, was initially designed to support American troops during World War I. The 12% tax on trucks is the highest-percentage excise tax levied on any product, according to the American Trucking Associations. This added expense acts as an impediment to creating jobs, reducing emissions, and improving highway safety. “The current federal excise tax has become a barrier to our progress in encouraging cleaner and greener technology,” Sen. Cardin said. “I am proud to support tax policy that enables Maryland manufacturers to innovate and deploy cleaner and safer technologies in our trucking industry. Our legislation will spur growth and competitiveness while making our roads safer and less polluted.” Albert Gore, executive director of the Zero Emission Transportation Association, says the tax harms American truckers and fleet operators by inflating the cost of heavy-duty trucks and limiting access to the many economic and public health benefits that come with transportation electrification. “Medium and heavy-duty trucks account for 24% of all transportation carbon emissions in the U.S. but represent only 4% of vehicles on the road,” Gore said. “It is time to accelerate our movement towards modernized transportation fleets, and we must enable our nation’s fleet operators and truckers to join in this effort.” Steve Bassett, immediate past chairman of American Truck Dealers (ATD) and dealer principal of General Truck Sales in Muncie, Indiana, said, “Indiana truck dealers commend Sen. Young for his leadership on this important legislation. Repealing the 106-year-old federal excise tax on heavy-duty trucks helps keep America competitive and is key to turning over an aging truck fleet.” Back in Congress, Pappas said, “As a small business owner, I know just how challenging it can be to operate a business, and every potential saving we can deliver makes a difference. Cutting the federal excise tax on heavy trucks and trailers will help America’s Main Street economy grow, address supply chain challenges and shortages and lower costs for essential items that families need, including groceries and gas.” Pappas further stated that the legislation “will also support the adoption of newer, safer, and cleaner trucks that reduce our dependence on foreign energy. I urge leaders in Congress to take up our bipartisan bill, and act to provide immediate relief to small businesses and consumers alike.” LaMalfa said that regulators want to shift operators from older trucks to newer models — but on the other hand, the tax penalizes them for trying to update their equipment. “Repealing the 12% federal excise tax on heavy trucks and trailers will help all businesses reduce costs, address supply chain challenges and lower costs for essential goods for families, especially in rural areas,” LaMalfa said. “The federal excise tax has outlived its original purpose by more than a century.” LaMalfa said truckers are “an essential cornerstone in our supply chain, yet the tax code disincentivizes them from purchasing the most up-to-date equipment.” “I’m urging Congress to support this common-sense, bipartisan bill and drop the burdensome tax preventing our truck drivers from having the most modern, highest technology, and safest equipment on the road,” LaMalfa concluded. Scott McCandless, chairman of ATD and president of McCandless Truck Center LLC of Aurora, Colorado, notes that nearly half of America’s trucking fleet is over 10 years old. “Repealing the federal excise tax will be a giant step toward achieving our national goal of turning over America’s aging truck fleet,” he said.

Fleet Safety Awards: FTC Transportation and Bison Transport awarded this year’s grand prize

Truckload 2023: Orlando culminated with the announcement of the 2022 TCA Fleet Safety Awards grand prize winners. The contest is made possible by presenting sponsor, Great West Casualty Co., and supporting sponsors, Detroit Assurance and DriverReach. The grand prize for the small carrier division (total annual mileage of less than 25 million) went to FTC Transportation, Inc of Oklahoma City, and Bison Transport, Inc., of Winnipeg, Manitoba, Canada took home honors in the large carrier division (total annual mileage of 25 million or more). Both carriers demonstrated that they have exceptional safety programs and impressive accident frequency ratios over the past year. “TCA is proud to recognize FTC Transportation, Inc., and Bison Transport, Inc., for their outstanding achievements in safety,” said TCA President Jim Ward. “This year, we received the most entries ever in the history of the Fleet Safety Awards, showing that TCA members are truly industry leaders when it comes to safety. FTC Transportation and Bison are very deserving of the Grand Prize as a symbol of their amazing efforts to improve safety on our roadways.” The road to the grand prize level of TCA’s Fleet Safety Award program is a rigorous one. Carriers must submit their accident frequency ratio per million miles driven. Entrants are divided into six mileage-based divisions, and the three carriers with the lowest ratios for each division are identified as the winners in their categories, resulting in a total of 18 winners. But the process doesn’t stop there. These 18 carriers undergo an audit by independent experts to ensure the accuracy of their results; in addition, TCA asks each one to submit further documentation about their overall safety programs, both on and off the highway, to be eligible for the grand prize. After review by a diverse industry panel of judges, the winning companies are deemed to have best demonstrated their commitment to improving safety on North America’s highways. Both FTC and Bison, along with all of the carriers that placed in the Top 3 of their mileage-based divisions, will be recognized again during TCA’s 2023 Safety & Security Meeting, set for June 11-13 at The Marriott River Center hotel in San Antonio. This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.

Better together: Industry coalition working to pave the road to clean energy

Despite political squabbling on both national and international scales, it is becoming increasingly clear that clean energy will play a major role in the future of the global economy as well as in the health of the environment. In addition, as technologies advance — and with tax levies sure to come for those who don’t climb aboard the clean energy bandwagon — finding alternatives to fossil fuels will likely become less expensive. For trucking, clean energy is not a matter of “if”; rather, it is question of “when.” In March, leaders in the trucking industry made a formal commitment to clean energy with the launch of the Clean Freight Coalition (CFC). The Truckload Carriers Association (TCA), along with the American Trucking Associations (ATA); the American Truck Dealers, a division of the National Automobile Dealers Association; National Tank Truck Carriers; and the Truck & Engine Manufacturers Association are the founding members of the coalition, and the National Motor Freight Traffic Association was quick to jump on board. The CFC represents motor carriers of every size and in every sector, along with truck manufacturers and truck dealers. Together, these industry stakeholders hope to better pave the way for zero-emissions heavy-duty transport vehicles. Jim Mullen will serve as CFC’s executive director. Mullen has extensive regulatory, legislative, and legal experience within the industry, having previously served as acting administrator and chief counsel for the Federal Motor Carrier Safety Administration, chief administrative and legal officer of a publicly traded autonomous truck developer, and general counsel for a large publicly traded truck company. “Trucking is the backbone of our economy and critical to the nation’s supply chain. It is an honor to lead the CFC in its pursuit to get to zero emissions in a responsible and feasible manner,” Mullen noted. TCA President Jim Ward voiced his industry’s dedication to clean energy. “Truckload has long been on the road to zero — embracing new advancements in emissions-reducing technology and critical improvements to infrastructure,” he shared. “The key to our shared success will be in establishing a realistic time line and multiple-solution approach that ensures productivity for drivers and reliability within the supply chain for consumers.” The CFC is committed to adjusting the motor freight industry to take advantage of new and developing technologies and participate in policy making — rather than trying to make clean energy fit the needs of the industry. “For this to happen, we need carrier involvement in all stages of the testing process to help identify operational challenges on the ground,” Ward said. “All modes of our industry stand ready to work together to prepare for this essential transition.” Specifically, the three-part mission of the organization includes educating policymakers on the progress the trucking industry has already made in reducing emissions and protecting the environment; promoting work that’s underway to reduce greenhouse gas emissions from freight transportation; and advocating for public policies that transition toward a zero-emission future while ensuring affordable and reliable freight transportation protecting the nation’s energy supply. The CFC website notes, “As the trucking industry’s essential role in the economy continues to grow, our environmental footprint continues to shrink.” For example, today’s trucks emit 98% less nitrogen oxide and particulate matter than those manufactured just 35 years ago; it takes 60 modern trucks to emit the pollutants of one truck manufactured in 1988. Other accomplishments include the virtual elimination of all sulfur oxide emissions in the last 17 years. In partnership with the U.S. Environmental Protection Agency (EPA), over the past eight years freight carriers worked closely with the U.S. Department of Transportation on both Phase 1 and Phase 2 regulations to reduce greenhouse emissions. These regulations are expected to reduce carbon dioxide emissions by 1.37 billion metric tons and reduce oil consumption by over 2.5 billion barrels. Also in partnership with the EPA, the industry created the voluntary SmartWay program in 2004. The program and its participants cut carbon dioxide emissions by 152 million metric tons and saved 357 million barrels of oil. The CFC notes that the cuts represented, in terms of electricity, the amount of energy used in 23 million homes. The CFC partners acknowledge that the transition to zero-emissions won’t be an easy one. The coalition notes that full electrification of the U.S. vehicle fleet will require 40% of the nation’s electricity generation, and — depending on the state — up to 60% of existing electricity will be required. This is no small feat, and it will take a combination of many types of power sources to make up the difference. Solar, wind, hydroelectric, and biofuels are just a few of the existing energy sources that will be tapped. Success relies on a careful process, taking into consideration important factors such as cost parity, market incentives, infrastructure, and access to a variety of scarce natural resources. According to the CFC website, national standards that are technology neutral will be required to achieve the zero-emissions goal — and those standards must empower innovation and enable the industry to plan and invest in its future. From the standpoint of government, policies and programs must provide sufficient lead time, create regulatory stability for consumers and manufacturers, and support necessary infrastructure development. Success also depends on the joint efforts of every industry partner within the CFC, as well as those who have yet to join. Zero emissions is a lofty goal, but with a unified industry and government agencies both focused on the same end, the means will follow, and the road to clean energy in the freight industry may set a standard for the rest of the world to follow. “The trucking industry starts with ‘Yes,’ as we’ve demonstrated through massive emission reductions over the last three decades,” said ATA President and CEO Chris Spear. “To get to zero, we have to be honest and transparent about the road ahead. Success depends on a national energy strategy that is inclusive of our industry — the most central and critical link in the supply chain.” This article originally appeared in the May/June 2023 edition of Truckload Authority, the official publication of the Truckload Carriers Association.