Performance Plan Custom Campaign: a hybrid digital / print plan using a variety of sources to generate calls and applications for trucking companies hiring drivers.
How it works:
- We create a custom landing page promoting your specific driver needs
- Our team of digital gurus use multiple avenues to generate traffic to the custom site as well as generating applications from interested drivers across a spectrum of trucking-specific websites.
- Performance is monitored daily and adjustments made when needed to optimize conversions (calls and apps!)
Digital avenues may include …
- Search Engine Marketing
- Trucking Job specific sites
- Job-specific search engines
- Digital “blasts” (voice, SMS, email)
- Craig’s List
- Social Media
- Outbound calls
- … and more
I’ve worked with Target Media Partners for over a decade – their digital program and publications have been an integral part of our recruiting; their customer service and attention to details are second to none.
David Pike, Director of Recruiting, CRST Dedicated.