MEMPHIS, Tenn. — Expediter Services (ES) said that the company is launching a branding initiative that includes a new website release.
The website, which encompasses the company’s work in the expedited sector and general trucking, provides a comprehensive look at the broad scope of its offerings and services. Through the brand update, the company will now operate under the market name ES, which reflects the organization’s history and expertise within the expedited sector as well as its success and growth with tractor-based opportunities in general trucking, according to ES President Jason Williams.
The company’s new website, ESsuccessintrucking.com, offers visitors an easy-to-navigate platform to review the range of programs and services available from ES. As reflected by the name Expediter Services, the company’s initial focus began in the expedited sector of the industry, and the company has built a strong online brand presence through more than a decade of maintaining and growing its initial corporate website, Williams said, noting that in 2016, ES introduced its Success In Trucking brand with a website that focused primarily on tractor-based opportunities in the general trucking market, highlighting options that also became an area of rapid growth for the company.
The new ESsuccessintrucking.com website provides a platform that allows visitors to smoothly toggle between the company’s offerings within expedited and the opportunities that ES has developed within general trucking. The website details how those entering the company’s truck ownership programs have access to competitive market-rate financing which places an emphasis on work history over credit history.
Visitors to the new website can review equipment options and learn about the relationships that ES has established with some of the leading carriers and vendors in the trucking industry, Williams said. The website, which also highlights the wide array of support services available to members of the ES Community, has been designed to serve as a comprehensive resource for professional drivers, owner-operators and fleet owners seeking to build and grow their respective businesses within the trucking industry.
“Our decision to place our offerings and support services for expedited and general trucking under one market brand name featured within a single, comprehensive website was driven by the overall growth of our company as well as by our desire to continue to the meet the needs of the participants in our program. The heart of our ES Community is made up of the people in our programs,” Williams said. “As a company with more than a decade of experience in transportation, we understand the importance of adapting to the opportunities in the market. The roots we planted within the expedited sector of the industry back in 2006 are still very strong, and our success as a leading resource for non-asset capacity has translated quite well to general trucking. Through our brand update and our new website, we believe we are well positioned for the future.”
Williams said a prime example of company’s expansion and the ability to grow capacity on both the expedited truck and tractor sides of the business can be seen in the success of the 150 Business Challenge, the collaborative initiative ES developed with the Women In Trucking Association to assist in launching 150 women-owned businesses in transportation. Utilizing the infrastructure and expertise that ES has developed in more than a decade of providing ownership opportunities within the trucking industry, the 150 Business Challenge surpassed the halfway mark in reaching its initial goal during its first year, as more than 75 new trucking start-ups began their respective operations with either expedited straight trucks or Class 8 tractors.
“Based on our experience in both markets, we believed that the 150 Business Challenge could be a success in opening new doors of opportunity for women while helping the industry move forward. This effort has also been an important step for us a company,” Williams said. “At the end of the day, whether we are working in expedited or in general trucking, we are a service company. We want to be of service to participants in the ES Community. We are invested in their success as they work to operate and grow their small businesses. Service, and working to assist all those in our program to find their success in trucking, is one of the key points we considered in updating our market brand.”
The ES brand, with its range of offerings and services, will be on full display during the company’s inaugural Success In Trucking Expo (SITE), which will be held at the Indianapolis Motor Speedway complex June 7-8. The event will be focused on highlighting truck ownership opportunities and providing insights from experts. Attendees will hear from experts discussing the latest trends taking place in the industry and offering strategies for successfully operating small businesses in trucking. ES has chosen Pro Football Hall of Fame member and entrepreneur Anthony Muñoz to serve as the keynote speaker for the event.
Williams said the SITE promises to be one of the most unique events on the trucking industry’s calendar. Not only is the company developing an expo program that is focused on being informative and fun, but ES is offering free hotel accommodations and free meals for pre-qualified expo registrants. A limited number of those slots are available for the event, and attendees receiving free hotel accommodations will be made from the registration submissions that have been pre-qualified by ES. The registration form and complete information on the event are available at SuccessInTruckingExpo.com.
“We’ve had a strong response in the weeks following our announcement of the SITE, and I would encourage everyone who is interested in truck ownership to consider joining us at the SITE in June. We’ve seen a great deal of interest from professional drivers, owner-operators and fleet owners who want to know more about our programs and the kind of support ES can bring to the table,” Williams said. “The entire team at ES is gearing up for the SITE and welcoming all those who will be joining us in Indianapolis. When you look at what we are doing with the SITE, our new website rollout and our brand initiative, it’s an exciting time for our company. We are very grateful for the growth and success that has placed ES in a position where our company can work to make a difference in our industry by providing opportunities and support to those who are looking to build and grow small businesses in trucking. We are looking forward to the future and being of service to everyone utilizing our programs.”