VAN BUREN, Ark. —USA Truck, a capacity solutions provider headquartered in Van Buren, Arkansas, has updated its branding as “USAT Capacity Solutions.”
The new branding better reflects a focus on comprehensive capacity solutions offerings that enhance the customer experience and service quality, according to James Reed, president and CEO.
The company is focused on being a top service organization that improves the customer experience via more comprehensive solutions offerings, more efficient processes, and better customer-facing systems, Reed said.
This rebranding reflects the shift toward customer experience as among the company’s highest priorities.
“The USA Truck brand needed to be refreshed to bring clarity and unity to all of our service offerings as the company moves toward excellence and growth,” said Tim Guin, EVP and chief commercial officer. “The brand is one of the most recognized brands not only in our industry but also throughout the country.”
The company now offers access to additional capacity far beyond the 2,000+ tractor asset fleet. USAT Capacity Solutions offers dedicated; intermodal COFC and TOFC solutions; Logistics solutions with over 15,000 trucking partners offering Dry Van, Refrigerated, Flatbed, Heavy Haul, and other modes. Mexico continues to be significant to the current and future growth plans for the business.
“We want customers to think of USAT Capacity Solutions as the ‘go to’ provider when they have challenges in their supply chain. Our new marketing brand is more consistent with our stated strategy and organizational priorities,” Reed said.
For more information, visit www.usa-truck.com or www.usatlogistics.com