BIRMINGHAM, Ala. — Chester’s Chicken and Love’s Travel Stops are bringing back Truckersgiving, the annual holiday season celebration that recognizes and appreciates professional drivers for their service.
Chester’s and Love’s will honor truck drivers Nov. 17 with a free Super Snack meal for the first 100 guests at each Chester’s located at Love’s. Additionally, the first 20 truckers who show their commercial driver’s license at each location will also receive a custom Chester’s trucker hat.
“The role of professional drivers remains critical – especially during the holiday season – with the average driver clocking 60 hours of driving in one week,” William Culpepper, vice president of marketing at Chester’s Chicken, said. “We launched the first Truckersgiving with Love’s last year, and it was so well received that we had to bring it back in an even bigger way. Truck drivers are some of our best and most loyal customers, so offering this free meal to drivers across the country is our way of saying thank you for their important work.”
The Super Snack meal includes two pieces of fried chicken — a leg and a thigh — and a side of potato wedges.
There are 141 Chester’s restaurants found within Love’s, spanning 34 states. Roughly 60 professional drivers visit a Love’s two to three times in an average week – and the week prior to Thanksgiving is one of the busiest times for truck traffic.
“Professional drivers can’t be thanked enough for their hours on the road,” Joe Cotton, vice president of restaurant services at Love’s, said. “Truckersgiving is a new favorite tradition we’re proud to host with Chester’s Chicken to celebrate our professional truck driver customers and kick off the holiday season.”
Professional drivers can claim the Truckersgiving Super Snack meal by stopping by any Chester’s restaurant within a Love’s during operating hours on Nov. 17 and scanning the barcode on their Love’s Connect App or by swiping their My Love Rewards Card. Trucker hats will be given out at each joint location to the first 20 truckers who also show their commercial driver’s license.
The Trucker News Staff produces engaging content for not only TheTrucker.com, but also The Trucker Newspaper, which has been serving the trucking industry for more than 30 years. With a focus on drivers, the Trucker News Staff aims to provide relevant, objective content pertaining to the trucking segment of the transportation industry. The Trucker News Staff is based in Little Rock, Arkansas.