TULSA, Okla. — At Tenstreet’s 2022 User Conference, CEO Tim Crawford announced the acquisition of two transportation industry companies: Vnomics — a fuel optimization solution — and True Load Time (TLT), a load-time management technology firm.
Tenstreet’s platform connects carriers and drivers, helping thousands of motor carriers and private fleets to market, recruit, onboard, manage and retain drivers. Since 2006, millions of drivers have used Tenstreet’s platform to apply for their next job.
A news release from Tenstreet stated that both of the newly-acquired companies “were born of trucking industry visionaries who experienced the detrimental effects wasted fuel and load-time inefficiencies had on drivers and carriers alike.”
“These acquisitions will introduce new ways to help Tenstreet clients retain valuable resources typically lost from excessive fuel consumption and driver detention time while helping to alleviate drivers’ daily frustrations and reduce turnover,” according to the news release.
Since Tenstreet’s acquisition of Stay Metrics in November of 2020, Tenstreet has been expanding its engagement and retention strategies to help for-hire and private fleets reduce turnover costs and retain drivers through engagement.
Tenstreet uses driver surveys to systematically collect feedback so that carriers have the opportunity to correct problems drivers face in the field, ultimately helping their clients to make better data-based decisions while improving driver satisfaction and retention rates.
Through the contributions of preferred freight brokers, carriers and transportation management systems, Tenstreet’s Driver Pulse app will be equipped to include TLT (less than truckload) shipper surveys that will assist in building a database capable of portraying near real-time detention delays across a growing number of shippers nationwide.
“With greater transparency, carriers will be able to make more informed decisions to maximize equipment efficiency and driver revenue, improve safety, and enhance driver satisfaction,” the news release stated.
Vnomics (short for vehicle economics) helps to improve driver behavior through real-time in-cab driver coaching to reduce fuel spend for any fleet-type, under any operating conditions.
A self-described “rumble-strip for fuel efficiency,” Vnomics’ True Fuel® is an additional application layer that sits on a carrier’s existing telematics solution. By targeting behavior — not just miles per gallon– to evaluate driver performance, carriers gain key insights into fuel and driver performance to grow more fuel-efficient.
As performance improves, drivers will be incentivized through the Tenstreet Rewards platform, on which they can redeem points for items like electronics, home goods, movies, tools, and more, creating a “sticky” factor for a more dedicated fleet.
Born in Pine Bluff, Arkansas, and raised in East Texas, John Worthen returned to his home state to attend college in 1998 and decided to make his life in The Natural State. Worthen is a 20-year veteran of the journalism industry and has covered just about every topic there is. He has a passion for writing and telling stories. He has worked as a beat reporter and bureau chief for a statewide newspaper and as managing editor of a regional newspaper in Arkansas. Additionally, Worthen has been a prolific freelance journalist for two decades, and has been published in several travel magazines and on travel websites.