Schneider honors associates during company’s 41st annual Driver Appreciation Days

Schneider Truck
Drivers and other Schneider associates will be celebrated during the company’s Driver Appreciation Days, Sept. 15-17. (Courtesy: Schneider)

GREEN BAY, Wis. — During the company’s 41st annual Driver Appreciation Days, Sept. 15-17, Schneider will thank drivers with gifts, special activities and prize drawings.


“Drivers are the powertrain of the economy and the industry,” said Mark Rourke, Schneider’s president and CEO, adding that true driver appreciation can’t really be confined to a single week.

“Every load they haul has a direct impact on people’s lives, especially during the unprecedented events of this year,” he noted. “Driver Appreciation Days allows us to reflect on how valuable their contributions are every day and to provide them with some fun perks in honor of that.”

This year, Schneider will adjust its annual driver appreciation event to meet safety protocols and social-distancing requirements during the COVID-19 pandemic.

Drivers will have the chance to participate in social-media chats and other live events, and they will find gifts awaiting them at Schneider facilities. Drivers will also be treated to exclusive Schneider Buzz videos, fleet messages and content on the Schneider Compass app.

In addition, Schneider drivers will receive perks on the Pilot app, including extra Pilot points and a free beverage.

All Schneider drivers will be entered into drawings for prizes, including:

  • iPads;
  • Heated lunch boxes;
  • Deluxe truck organizers;
  • Bluetooth speakers; and
  • Certificates for loyalty points to the company store.

Previously the company announced an enhanced incentive program to recognize its drivers’ contribution through the COVID-19 pandemic. To acknowledge these efforts, Schneider is offering a special addition to performance pay programs for all company drivers. The increased performance pay rates will be applied to drivers’ third-quarter results (paid in November 2020, December 2020 and January 2021). This is in addition to the standard performance pay program and has the potential of adding $500 to $700 more in earnings power for Schneider drivers.

Typically, Schneider honors its nondriving associates — working in office, shop and warehouse positions — with a separate appreciation week in June. However, due to the COVID-19 pandemic Schneider will recognize all employees during the same week this year. Nondriving Schneider associates will be participating in virtual events, recognition activities and prize drawings to celebrate their contributions.

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