BIRMINGHAM, Ala. – Montgomery Transport & Entities has begun feeding professional over-the-road drivers throughout the industry with the launch of a new mobile eatery, Breaker 1-Swine, the name obviously a spin-off of the almost forgotten trucker slang term “breaker, breaker one nine.”
This 24-foot food trailer will serve Friday lunches to Montgomery Transport staff and drivers each week as a gesture of gratitude for all the hard work they do week in and week out, according to CEO Rollins Montgomery.
In addition, Breaker 1-Swine will travel around to nearby shippers and industry events to serve other Montgomery entity professional flatbed drivers and driver prospects.
“We saw a need for more accessible food for professional drivers as they wait at shippers, and although our drivers get home on the weekends, we’re excited to provide a taste of comfort while they’re on the road,” Montgomery said. “Breaker 1-Swine will serve as a token of our gratitude and a demonstration of our commitment to improving the quality of life for our professional drivers.”
Flatbed drivers of the Montgomery entities (Montgomery Transport, MT Select, MT Dedicated and RM Logistics) receive complimentary “driver-themed” dishes from Breaker 1-Swine both on the road and when the mobile eatery is parked at headquarters.
Staff and drivers have their choice of everything from “heavy haul” entrees like the Big Rig Beef Sandwich, the Bandit Burger and the OD Dog (complete with foot-long hot dog extending beyond the bun, of course) to “bungees” such as Bobtail Parm Tots featuring white truffle and parmesan, golden-fried Mac Haul Bites, and the shoestring Fry Stack “tarped” with melted cheese.
Born out of an over-dinner brainstorming session about innovative recruiting, it occurred to Montgomery that a food truck could be the ideal solution to the challenge of finding creative ways to tap into the existing skilled labor pool.
Montgomery contacted his marketing team, and they went to work creating what would eventually become Breaker One-Swine.
The team hired a chef consultant to work with Concession Nation to help create the food trailer concept from the ground up.
The Montgomery team worked alongside Flex Digital to come up with a logo that embodied the spirit of the cuisine served as well as the exterior wrap design on the trailer.
Then, in the true spirit of keeping things in the Montgomery family, a Montgomery professional driver picked up the trailer from Deerfield, Florida, to bring it back home to Birmingham.
Anna Lacy McMains, director of marketing for Montgomery Transport, noted that this endeavor was a true labor of love.
“We learned a lot about what it takes to open and run a restaurant establishment and we’re excited to be able to serve our team and other driver prospects quality menu items named after the industry specifics they’re so familiar with,” McMains said.
On February 6, Breaker 1-Swine served its first official meal to one of the company’s most tenured drivers, a seven-year Montgomery Transport veteran.
This trucker-centric food trailer is also slated to serve as an innovative mobile recruiting tool. Prospective drivers will be asked to fill out a short form application asserting their interest and contact info in exchange for free Breaker 1-Swine meals.
“Skilled labor, in general, is a very large challenge our entire economy is faced with today,” Montgomery said. “We knew we had to provide an innovative solution that could reach out to different skilled labor pools and penetrate areas most could not reach.”
For more information, visit driveformontgomery.com.
The Trucker News Staff produces engaging content for not only TheTrucker.com, but also The Trucker Newspaper, which has been serving the trucking industry for more than 30 years. With a focus on drivers, the Trucker News Staff aims to provide relevant, objective content pertaining to the trucking segment of the transportation industry. The Trucker News Staff is based in Little Rock, Arkansas.