SAN FRANCISCO, Calif. — Samsara Inc. is announcing the global launch of Recognition, a new feature designed to help fleets celebrate safe driving behavior and strengthen driver engagement—without adding administrative overhead.
“Recognition represents a shift in how fleets can foster a culture of safety,” said Johan Land, senior vice president of product and engineering at Samsara. “Rather than focusing solely on correcting risky behavior, we’re giving safety leaders tools to celebrate drivers for what’s going well—boosting morale, building trust, and reinforcing the habits that keep drivers and communities safe.”
Preventing Driver Turnover
With driver turnover remaining one of the industry’s toughest challenges—reaching rates as high as 94%1 at large truckload carriers—fleets are urgently seeking new ways to improve retention. In addition to investing in tools to help fleets manage risks, Samsara is doubling down on a driver-first approach by empowering managers to recognize and reward high performance in real time.
Research shows that well-recognized employees are 45% less likely to leave their jobs, and companies with high engagement see 48% fewer safety incidents. Recognition builds on this insight by giving safety leaders a simple, scalable way to reinforce the behaviors that matter—helping fleets improve morale, build trust, and keep drivers and communities safe.
Technology That Celebrates Drivers, Backed by Real-Time Data
“Recognition uses real-time driver data and AI-driven performance insights to help managers identify key moments worth celebrating—such as safe driving streaks, major improvements, or consistent compliance with Hours of Service (HOS) regulations,” Samsara said in a media release. “These insights make it easy for managers to deliver timely, meaningful recognition through the Samsara Driver App.”
Key Capabilities
- Streaks and Milestones – Surfaces patterns in safe speed, focused driving, HOS compliance, and fuel-efficient behavior—so managers can act quickly.
- Personalized Kudos – Coaches can add customized messages, turning data into meaningful, motivating moments.
- Shared Visibility – Drivers and managers can track performance milestones through intuitive dashboards and mobile views.
Proven Results Across the Industry
“Fleets using Samsara have already seen significant improvements in both safety and retention,” Samsara said.
According to the release, Samsara has helped:
- DHL reduce accident costs and driver turnover by 50%.
- Home Depot lower claims by 65%.
- The City of Memphis cut distracted driving by 70%.
Daily Impacts of Recognition
For safety leaders, the true value of Recognition comes to life in the day-to-day impact on their teams, according to the release. At Trades Holding Co., fleet director Nick Mattocks describes how Recognition has transformed not just their data, but their entire safety culture:
“We’ve been really impressed with Samsara’s Recognition,” Mattocks said. “It’s become a valuable tool for reinforcing safe driving habits and creating a more supportive safety culture across our fleet. The real-time alerts and video evidence help us not only coach more effectively, but also proactively recognize and reward drivers for doing the right thing on the road. It’s helped shift the conversation from just identifying risky behavior to actively celebrating safe driving—and our team really appreciates that. Overall, it’s been a great addition to our safety program.”
By turning recognition into a daily habit, Samsara is helping organizations build workplaces where drivers feel seen, supported, and motivated to perform at their best, according to the release.
Recognition that Scales with You
“Unlike standalone recognition systems, Recognition is fully integrated within the Samsara ecosystem—meaning no extra software, no add-ons, and no extra effort,” Samsara said. “It’s recognition that works at scale, designed for safety teams who want to boost performance without adding complexity to your team’s workflow.”
See the full picture of fleet safety with Samsara and how Recognition can help build a stronger driver culture here.
Dana Guthrie is an award-winning journalist who has been featured in multiple newspapers, books and magazines across the globe. She is currently based in the Atlanta, Georgia, area.
